Ukukhupha iSiri kude kwaye uvule i-Omnichannel
Ukuba ikamva likamabonwakude liyi-apps, ke kunengqiqo ukucinga ukuba ukuthenga kuya kuba yinxalenye yekamva leTV. Kubonakala ngathi iP Apple inokwenzeka kakhulu ukucinga ngale ndlela, kwaye ukuba uphonononga iifayili ezikhoyo kwi-App Store uza kufumana amacebo ambalwa kwixesha elizayo le-home home shopping.
Thenga kwi-Apple yakho ye-TV
I-GILT ngumzekelo omhle weendlela zokusebenza ezinokuguqula ngayo indlela oyithenga ngayo ekhaya. Uhlelo lokusebenza oluvunwa ngokukhawuleza luvela kwi-brand brand yase-NY kwaye luyakuvumela ukuba uhlolisise iingubo ezifumanekayo kwaye zithenge, zonke nge-Apple TV yakho. Unokukhangela iimpahla ngohlobo, kwaye uhlolisise ukubukwa kwezinto ze-3D zezi zinto unomdla kuzo kwiindawo ezininzi ezahlukeneyo.
Uhlelo lokusebenza lwe-Sotheby lubonelela ngomnye umzekelo onomdla wesisombululo esinxulumene nesitratyambo se-Apple. Lolu hlelo lokusebenza lugxile kubugcisa, ukubonelela ngeelayibrari yevidiyo kunye nemifudlana ye-HD yeevenkile ezivela kwiindawo ze-Sotheby emhlabeni jikelele. Insiza ayikuvumeli ukuba uthathe inxaxheba kwiiyunivesithi kodwa ikunika iwindow ukuba isebenza njani.
I-GILT kunye ne-Sotheby's akukuphela kwezinto zokuthenga ezithengela ekhaya oyifumanayo: iMacy's, Trove, Mango, Elanium Ukuba uyazi kakuhle indlela i-HSN isebenza ngayo enye yezinto ezibonakalayo zixhobo zokusebenza kukuba iphula abasebenzisi ngaphandle komgca wokuqulunqa, ufune izidlo ofuna ukuzibukela.
Enye yeendlela zokuqala zokuthenga ekhaya ukufikelela kumabonwakude, i-QVC inika kwakhona i-app yayo. Oku kudibanisa imiboniso yokuphila kunye neengxelo kunye nokufumanisa kwemveliso.
Uxhumo oluthile
Kutheni oku kusebenzayo kukuba i-home shopping apps ezifana nalezi zinikezela zonke izinto eziphathekayo kunye noluntu olulindelekileyo kwidivayisi yeselula kodwa ngokusebenzisa ubukhulu besikrini sakho seTV.
Kukho ukulinganiselwa: Ukuzibophezela kwe-Apple kwimfihlo kubonakala kunciphisa ukuba abanye abathengisi banokufuna ukuphonononga malunga nenjongo yokukhushulwa kwemveliso kubantu abaye bahlangabezana neemfuno ezithile zabantu, "amabhinqa aneminyaka engama-50 ubudala e-Connecticut", umzekelo.
Le nto ayilona nto entsha: iMark Marks kunye ne-Spencer yenze iprogram yayo ye-Samsung smart TV emva ko-2012, kodwa ithuba elibandakanyekayo lobugcisa begumbi eliphambili liye lacocwa ngakumbi. Okwangoku, ukujonga imikhwa kuyatshintsha.
Ezi zeteknoloji zeefayili zifanisa imodeli ekhulayo yokusetyenziswa kweTV: ii-80 ekhulwini zethu sele zisisebenzisa ii-smartphones zethu ngelixa zibukela umabonwakude. Inani labasebenzisi be-intanethi liphindwe kabili ukuya kuma-3.2 amabhiliyoni ngonyaka jikelele ngo-2016. Oku kuqhuba utshintsho oluphawulekayo kwindlela abasebenzisi abathengisa ngayo, bathenge kwaye bathethe.
Ukuvala i-Gap
Kuloo mongo ukuvumela amava okuthenga ngeefowuni ngokulawula ilizwi kunye ne-Siri Remote usebenzisa i-apps kwi-Apple TV inengqiqo. "Amandla e-Apple TV kukuba yinto enye yokuthintela kwintsebenziswano yenkampani," u-Albert Lai, iGosa eliPhezulu loThishino, iMedia kwi-platform ye-intanethi ye-intanethi, uBrightcove uthe.
Abathengisi bahlola kwakhona amandla okwenza iqonga lokuphucula uxhumano lwabo nabaxumi. Iimpawu ezininzi ezininzi ziphuhlisa indlela ye-How-To kunye nezikhokelo zenkcazo yemveliso ye-Apple TV.
Ubume boluntu bezonxibelelwano luya kutshintsha ukuthenga nge-Apple TV, njengoko kubonakaliswe yi-Fancy, enokuxhomekeka kuluntu lwayo ukuze uncede uncome iimveliso ezintsha.
Ubungakanani obukhulu
Lo mgangatho oqokelele ugxininisa amandla okuba yi-Apple TV njengesitya sokuthenga, kwaye njengoko i-Apple ingenisa iimpawu ezintsha kunye nokuxhasa inkxaso ye-Apple Pay kumava, indlela esithenga kuyo ingatshintsha kwakhona. Kwixesha elizayo, akunzima ukucinga ukuba abathengi banako ukuphonononga iimpahla zentengiso ze-3D zokuzalisa ivenkile zabo zokuthengisa ngeveki. Bonke ngaphandle kokushiya ikhaya.