Le zi ezinye zeendlela eziqhelekileyo nezithandwayo zokwenza imali nge-podcasting.
Kwakukho ixesha apho abantu bacinga ukuba i-intanethi yayiyinto elungileyo, kwaye akukho namnye owayengenza imali nayo. Abantu abaninzi abaphila ngokusebenzisa i-intanethi baye babonisa ukuba le mfundiso ingalunganga. Abafana abafana nabo bathetha into efanayo malunga ne-podcasting, kodwa iitoni zabantu zenza imali okanye zifumane i-podcasting. Ukuba ufuna ukufumana ubungqina okanye ubone indlela abayenzayo ngayo, funda nje ngezinye iingxelo zengeniso abapapashi abapapashileyo.
Imibiko Yenyanga yeNgeniso Yashicilelwe yiPodcasters
- EOFire
- IPodcast Phendula Umntu
- I-Smart Passive Income
Abaninzi beepodcaster benza imali kodwa bengashicileli iingxelo zabo, kwaye baninzi ukusebenzisa i-podcast njengesixhobo sokuphuhlisa ishishini labo, ibhuku okanye iwebhusayithi. Kukho neepodcasts ezinkulu ezidumile. Ezinye zezi zinto zingagxininisa ngakumbi kumxholo wokubonisa ukwenziwa kweemali, kodwa kunjalo, kunye nezigidi ezili-11 ezilandwayo rhoqo, umboniso onjenge-Joe Rogan Experience yenza imali.
Imigaqo yokwenza imali kunye neepodcasts ifana kakhulu nokwenza imali ngeempahla ze-Intanethi. Yakha into eheha abantu kwaye yenza imali yendlela. Abantu abaninzi abaya kwiwebhsayithi yakho okanye i-podcast ngamathuba amaninzi okuguqula eso sithuthi ngekheshi.
Iidaskcasta ezifuna ukwenza imali zinenhlanhla kuba ngokwe-Edison Research podcast ukuphulaphula kukhula ubuncinane kwi-10% ngeveki. Ngokwe- Edison Research Podcast Consumer Report ngo-2015, kuphela i-33% yabantu base-US abaye balaphula ipodcast. Ngabantu base-United States abangaphezu kwezigidi ezingama-300, ezishiya indawo enkulu yokukhula. Ngaphezulu, kukho indawo yokukhula kunye nabaphulaphuli bamazwe ngamazwe.
Inkxaso
Enye yezindlela eziqhelekileyo zokwenza imali kwi-podcasting kukuba ngabaxhasi. Le nenye yeendlela ezilula zokwenza imali. Ukuba nomthengisi ukuhlawula ukuba uthethe imveliso okanye inkonzo yakho kwi-show yakho iyalahla elula, okanye ngaba? Ngokuqhelekileyo, i-qualification esemgangathweni ababukeli abayibukeleyo yindlela. Bajonga kwakhona kwiitrakthi ezijoliswe kwi-niche kunye namazinga okuguqulwa.
Ukuba unamanani alungileyo, abathengisi baya kuqhagamshelana nawe. Iipodcasts zondla njengeLibsyn kunye neBlubrry zisoloko zinikeza ithuba lokukhangisa nge-podcast ukuba ibonise ukuba iyamkela. Kukho iinkonzo ezinjengeMidroll eziza kuthatha izibalo zakho kwi-akhawunti kwaye zidibanise nabathengisi. Gcinani engqondweni, ukuba i-akhawunti yokubamba i-podcast kunye neenkonzo ezinjenge-Midroll ziya kugcina igalelo lemali yabo.
Inkxaso-mali yePodcast. Abakhangisi bayazi ukuba i-podcasting yindlela ejolise kuyo. Ukuba ufuna ukwandisa inzuzo kwaye unqume umntu ophakathi, unokuhlala ufumana abaxhasi bakho. Khangela i-niche yakho? Ngaba zikhona na iimveliso okanye iinkonzo eziza kuba zilungele ngokukhethekileyo kwi-podcast yakho? Izaziso ezivakalayo kwiipodcasts ezininzi kwaye zihlawula intlawulo ephathekayo yokubhalisa. Abantu abavakalisileyo bayakuqonda ukuba ukuphulaphulwa kweepodcasts nokuphulaphulwa kweencwadi ezilalelwayo zizinto ezifanayo eziza kubangalisa abaphulaphuli abafanayo.
Enye inzuzo yokufumana abaxhasi bakho kukuba unokuthintana namanani akho. Kukho imigangatho yoshishino yexabiso lokuthengiswa kweepodcast. Ixabiso lokuya kwiintengiso ze-CPM zihlala zi-$ 18 kwi-Pre-Roll yesibini-15 okanye i-$ 25 kwisikhangiso se-Mid-Roll yesibini. I-CPM imele iindleko ngee-mille kwaye iguqulela kuyo yonke i-1000 iphulaphule, ngoko ukuba isiqendu sakho sineenkulungwane ezili-10 eziphulaphula i-CPM ye-$ 25. Kukho kwakhona i-CPA iindleko zeentengiso ezifumanekayo ezihlawula isantya esiphezulu ngasinye sokuguqulwa. Sekunjalo, kuxhomekeka kwimiba kaninzi kunokwenzeka ukuxoxisana nabathengisi.
Ukuthengisa uMveliso okanye iNkonzo Yakho
Kutheni uhlaziye ubungqina bentengiso yakho kunye neentengiso zabanye abantu xa unokukhuthaza iimveliso zakho. Awufumani nje kuphela inzuzo yendlela yokuhamba ngesiqhelo kwimveliso yakho, ufumana ukugcina ininzi yeenzuzo endaweni yokuhlawula ipesenti yemvuzo. Oku kunokuba yindlela enye ezuzisa kakhulu ukwenza imali kwi-podcast yakho.
Kukho imveliso eninzi ongayidala nokuthengisa. Izinto ezifana nee-ebooks, iikhosi, kunye neevidiyo eziqulathekileyo zingadalwa zonke kwi-niche yakho. Ukuba unikela ngenkonzo efana nokuqeqesha, ukubhala, ukuyila, okanye nayiphina imveliso ye-SaaS, i-podcast yindawo efanelekileyo yokuqhuba i-traffic kunye nokukhuthaza loo mveliso okanye inkonzo.
Emva kokuba unemveliso, ungasebenzisa i-podcast yakho ukuqhuba i-traffic ukuya kwindawo yakho yokuthengisa kwimveliso yakho. I-funnel yokuthengisa iqala ngokukhululekileyo okanye into engabizi okanye iimveliso kwaye isebenza ngendlela eya kwixabiso elibi kakhulu.
Ukuzibeka Njengengcali
Mhlawumbi into oyifunayo ukuyikhuthaza wena. Ukuba uyingcali kwi-niche yakho, kulula kakhulu ukufumana abaxhasi abaqeqeshiweyo, bathengise incwadi yakho, okanye ufumane i-gig yokuthetha. Ayikho indlela engcono yokuzibonakalisa njengengcali kunokuba ukwabelana ngolwazi lwakho nobuchule kunye nabaphulaphuli bakho. Njengoko umzimba wakho womsebenzi kunye nabaphulaphuli bakho bekhula kangaka kuya kuba nokwethembeka kwakho. Oku kuya kubangela amathuba amaninzi okwandisa i-niche yakho kunye nokwenza imali kwimigudu yakho kwinkqubo.
Okuqukethwe kweNkulumbuso
Ukunikela umgangatho we-premium kungenza abaphulaphuli bakho bahlawule abathengi. Unokunikela ngezinto ezifana neziqephu ezikhethekileyo, ikhathalogu yokugqibela yeziqendu ezidlulileyo, okanye ukudala uluntu oluhlawulelwayo, okanye inkonzo yokuthenga. Kwimihla endala yokupodcasting, oku kwakuyimodeli ethandwayo kakhulu, kodwa kusekho abapodaster abaninzi abanempumelelo ababonelela umrhumo we-premium ngemali. Indlela eyaziwayo yokukwenza oku kukudlala inxalenye yesiqephu samahhala, ngoko kuphela amalungu e-premium angavula yonke imiboniso.
Buza Iminikelo
Abantu banomdla. Ukuba unomboniso onika ixabiso nokuba lukwimeko yolwazi okanye ukuzonwabisa, kukho abantu abazimisele ukunikela ngemali ukubonisa ukubonga kwabo. Ukuthandwa nokubuza kudla ngokwaneleyo ukwenza inkohliso. Ukuba ucela iminikelo, qiniseka kwaye wenze kube lula ukuba abantu benze njalo.
Unokuba neqhosha lokunikela kwiwebhusayithi yakho ye-podcast. I-WordPress Plugin Directory inikezela ngokukhethileyo inketho yenkinobho emincinci. Ungakwazi kwakhona ukumisela i-akhawunti njengomdali kwi-Patreon. Le ndlela yindlela elula kunye neyaziwayo yenkxaso yepodcast, kwaye yinto encinci ngaphezu kwenkinobho ye-PayPal.
I-Podcasting kunye nobugcisa bokusebenzisa imali i-podcasting bayaphila kwaye bahlelelwe ukukhula. Ingaba udale ipodcast njengento yokuzilibazisa, njengeshishini, okanye njengethuluzi lokuthengisa kukho iindlela zokwenza imali umxholo wakho oza kusebenza ngokufanelekileyo.