I- iTunes Store yaqala ukuqaliswa ngo-Apreli 28, 2003. Ingcamango ye-Apple yayilula - inike ivenkile ebonakalayo apho abantu bangayithengayo kwaye balayishe umrhumo we-digital. Ekuqaleni, ivenkile kuphela yabamba amathrekhi angama-200,000 kunye nabasebenzisi baseMac kuphela bakwazi ukuthenga nokudlulisela umculo kwi-iPod . Abasebenzisi be-PC kufuneka balinde u-Oktobha 2003 ukuze kukhutshwe i-Windows version ye-iTunes. Namhlanje, iThengi iTunes ngumthengisi omkhulu kumculo wedijithali e-US kwaye uthengise iingoma eziligidi ezili-10.
iTunes & # 39; iiNtsuku Zokuqala
Xa i-Apple yokuqala iqalise i-iTunes ye-digital music service, sele isayine amadili kunye neebhalile zokurekhoda ezinkulu. Amagama amakhulu afana ne-Universal Music Group (UMG), EMI, Warner, Sony, kunye ne-BMG bonke batyikityo ukuze benze umculo wabo ufumaneke kwi-iTunes Store. Ngokuqinisekileyo, i-Sony kunye ne-BMG sele ihlanganiswe ukwenza i-Sony BMG (enye yeebhalile zomculo ezine ezinkulu).
Imfuno kungekudala kwaye ayizange imangalise ukuba iiyure ezili-18 emva kokuba inkonzo yokuqala iphile, yayithengise amathrekhi angama-275,000. Amajelo amajelo asondele ngokukhawuleza kule mpu kwaye anikezela i-Apple ngeplani enkulu yokupasa eyenza ibe yimpumelelo enkulu.
Ukuqaliswa kwehlabathi
Ngethuba leentsuku zokuqala zika-Apple, iThengi iTunes yayifumaneka kuphela kumakhasimende ase-US. Oku kwaguqulwa ngo-2004 xa kuqaliswe uchungechunge lweeYurophu. I-iTunes Music Store yasungulwa eFransi, eJamani, e-United Kingdom, eBelgium, e-Italy, e-Austria, eGrisi, eFinland, e-Luxembourg, ePortugal, eSpain naseNetherlands. Abathengi baseCanada bekumele balinde kude kube nguDisemba 3, 2004, okwakusemva kokuphuma kweYurophu ukufikelela kwiTunes Store.
Ukuqaliswa kwehlabathi jikelele kuqhubekile kwihlabathi lonke kwiminyaka eyenza iTunes igcine inkonzo enkulu yomculo we-digital kwihlabathi jikelele.
Ukungqinelana kwe-DRM
Enye yezona zinto zibhekiselele kwimicimbi kwi-iTunes imbali, ngokuqinisekileyo, i-Digital Rights Management okanye i-DRM imfutshane. I-Apple yavelisa iteknoloji yayo ye-DRM, ebizwa ngokuthi i-Fairplay, eyayihambisana kuphela ne-iPod, i-iPhone, kunye nabadlali abambalwa abadlali be-digital. Kwabaninzi abathengi, iimingcele ze-DRM ezibeka kwiimveliso ezithengiweyo (kubandakanywa nevidiyo) yithambo lokuxabana. Ngethamsanqa, i-Apple ngoku ithengisa ezininzi iingoma zayo ngaphandle kokukhuselwa kwe-DRM, nangona kwamanye amazwe kusekho iingoma ezikhuselweyo ze-DRM kwikhathalogu yomculo iTunes.
Impumelelo
I-Apple ibhiyozele iimpumelelo ezininzi kwiminyaka, njengale:
- Ukuthengisa iingoma ezigidi ezingama-70 kunyaka walo wokuqala.
- Iimvumi zomculo ezi-1 zidayiswa ngeentsuku ezingama-20 emva kokuqala kokuqala ngo-2005.
- 2006: iiyunithi ezili-1 zeengoma ezilayishiwe kunye nenzuzo ye-88% yomrhumo womculo wezomthetho (share)
- 2007: I-iTunes Store yaba yindawo eyaziwayo kakhulu kwihlabathi ukukhuphela iifilimu; Iifrimu ezigidi ezi-2 zithengiswa.
- U-2008: I-Apple yabhengezwa ngaphezu kweebhiliyoni ezi-4 ezilandelwayo kwaye yayiye yaba ngumthengisi wesibini omkhulu kunomculo we-digital kwi-US
- Ngo-2010: iingoma ezigidi ezili-10 ezikhutshwe.
- Ngo-2011: ezili-15 zeebhiliyoni zokusebenza ezilandiweyo.
Iconic Status
Isitoreji seTunes ligama lesigcaziso eliya kuhlale likhunjulwe njengenkonzo eyenza imboni yokulanda yomculo. Impumelelo yayo enkulu kunamhlanje ayikho ubuninzi beendaba eziye zaphuma kwiindawo zayo (nakuba zibonakala zihlaba umxhwele), kodwa indlela ehlakaniphile ekusebenziseni ngayo i-hardware yayo ukuqhuba abathengi kwiTunes yayo iTown. Ngeenkonzo ezininzi zomculo eziku-intanethi ngoku zivela, abaninzi babo banikela (ngamanye amaxesha) ukulandwa kweendaba ezibizileyo, i-Apple kufuneka iqinisekise ukuba iqhubeka neendlela ezikhoyo kunye nekamva ukukhupha ukhuphiswano kunye nokugcina ukulawula kwayo.