Ndiye ndafumana ithuba lokwenza izinto ezininzi ezintle ngenxa yokufotela iifoto kunye nesona sizathu esilandelayo kwisithunzi senethiwekhi yentlalo, Instagram. Nangona ezinye zeenguqu ezenziwa ngu-Instagram (ukunciphisa ukubandakanyeka, ukuxhamla kwabasebenzisi, ukuphunyezwa kwabathengisi), kusekho ukufikelela kwi-intanethi yezonxibelelwano zentlalo zokwabelana ngemifanekiso emangalisayo. Ukuvuthwa kwe-Instagram kubangelwa ukukhula kobuqhetseba kunye nokujoliswa kwabasebenzisi njengabasebenzisi. Abasebenzisi bakha ngokungafaniyo ngaphakathi kwipulatifomu. Iminyaka eyi-Millennial kubabakhulu noomkhulu kwiinkampani zenkampani, bonke bafuna ukukhanya kwiplatifomu. Umbuzo andibuzwa ixesha eliphindaphindiweyo, "Umntu onobungcali bezithombe angasebenzisa njani iqonga lokunyusa amathuba okufumana nokugcina abaxhasi?"
Ndiyifumana le nto inomdla ngokwenene. Ekuqaleni, i-Instagram yayinendawo yendawo yoluntu yokwabelana ngemifanekiso KWAMAKHANDI ethathwa kwaye yabelana ngefowuni. Ukususela ngoko i-DSLR kunye nemifanekiso eqingqiweyo yefilimu iyabelwana. Ekuqaleni, kwakukho ukubuyela emva kweefoto zokuhamba ngeefoto. Ngokubanzi ngoku kwamkelwe kwaye amaqela amabini ngoku ahlangene kunye nabasebenzisi beememe kunye nabaziwayo abaye bathabatha kwiinkcukacha zeefoto baze batye basebenzisa i-Instagram njengenye inethiwekhi yentlalo. Nangona kunjalo, ngaba ndingathanda ukukholelwa ukuba i-Instagram isenokuthi ibe yindawo yokubeka imifanekiso enokukunceda ukuba abafotozi babonise umsebenzi wabo, babelane ngokunyusa kwabo, kwaye ekugqibeleni bakhuthaze ishishini labo lokufumana iifoto kwaye bafumane umthengi. Ngabasebenzisi abangaphezu kwezigidi ezi-500, ipesenteji yokudala, ukusebenzisana kunye nokusebenzisana, kunye nabathengi abaza kubakho kwaye bafikelele.
Njengomfuphi wezakhono zengcali, Kutheni ndingasebenzisa i-Instagram?
Ndibaninzi ngabahlobo bobugcisa kunye nabadlali abathandekayo abaye bafaka i-Instagram ibe ngumakhi womxhasi. Ngokuqinisekileyo ndifuna ukongeza ukuba baye benza oku ngempumelelo. Ukuba ngababukeli beendaba ezibonakalayo kwiimveliso, abacebisi kwiinkcukacha zentlalo yoluntu, baba ngabahlaseli bokuqeshisa-konke oku kwenzeke ngenxa yokusebenza kwabo kunye ne-savvy ngaphakathi kweso sixhobo. Ndababuza ukuba kutheni wena okanye nayiphi na enye inqwenela i-photographer okanye ubuchule kufuneka usebenzise i-Instagram - namanje!
1. Kusengendawo yokudala. I-Instagram manje ayiyona yindawo kuphela yokudala ubuchule kunxibelelwano loluntu. Iifayile ezinjenge-EyeEm ngokuqinisekileyo zineenkcukacha zephoto kunye nokunika ithuba lokubona imifanekiso yakho ngokubambisana kunye nezinto ezithandayo ze-Getty Images. NGAPHAKATHI, i-Instagram isona yindawo kunye nabantu abaninzi, amehlo eninzi ukuba umsebenzi wakho ubonakale kwaye inyaniso iyatshelwa - isikhala sokuthi siphefumlelwe kwaye sivuselele. Njengobugcisa bokudala, ungathatha oko ubona kwi-Instagram kwaye uthi kuwe, "Ukuzithandela - ndiyathanda okanye i-whew, andisayi kwenza into enjalo!"
2. Kusasahlali yoluntu. I-Instagram inika ithuba lokubambisana kunye nokwakha ubudlelwane - ukuba ukhetha. Unokuhlangabezana nabanye abathwebuli beefoto, imodeli, abakhangeli, abathengisi bentengiso, abathengi abanakho - konke oku kunokukhokelela ekusebenzisaneni kunye nokubambisana kunye nokuthandana kwam intando engekho yamashishini. Ngaphambi kokuba uthanda izinto ze-Instagram kunye ne-EyeEm, ukuba ube ngumbonakalo obonakalayo, uphumelele kuloo nto, kufuneka ube yintlalontle kwaye ubandakanye nabaphulaphuli bakho.
3. Kusengendawo efanelekileyo ukuba wakhe ishishini lakho ngokuzisa nokuzikhuthaza. I-media yoluntu, ngokubanzi, kufuneka isetyenziselwe ukuphuhlisa ishishini lakho kule mihla, kodwa ezi zintlungelwano zentlalo zininzi kakhulu kwizinto ezibonakalayo kuba ubonakalisa umsebenzi wakho ngendlela engeyendabuko.
Uthini umahluko phakathi kwe-Instagram kunye nepottoliyo yakho ye-intanethi?
Gcina ingqalelo ukuba i-Instagram kunye namanye amanxibelelwano enzentlalo kufuneka abonise umsebenzi wakho kwi-non-competitive, non-portfolio, siqu and way. Le yindawo yokubonisa omnye umsebenzi wakho omhle, ezinye ze-BTS (emva kweembononongo), enye yemisebenzi yakho emangalisayo yomnxeba, enye yomsebenzi wakho wokuhlola, njalo njalo njalo njalo. Ezi ziqonga mazibe zizodwa kwi-portfolio yakho ye-intanethi. Ndiyazi ngabanye abafotozi abaye bafumanisa ukuba nge-Instagram, bekuye kulula indlela yokugcina umsebenzi ngenxa yokufikeleleka kwayo. Wonke umntu unayo i-smartphone kwaye kwi-smartphone ngokuqhelekileyo yinto encinane ye-Instagram app icon. Unokongeza abathengi kunye nokwakha ubudlelwane obude ngaphezu kwephothifoliyo yakho ye-intanethi. Unokuzibandakanya ngokwenene kunye nabathengi bakho abanokuthi bavelise ubuninzi buntwini kunokuba bebenzikhundla zemveli. Kwakhona abaninzi abantu abaya kujonga i-Instagram feed yakho baya kwenza njalo kwi fowuni. Ukhawuleza kwaye ungabonisa uluhlu lwakho njengendlela yokudala. Khuphukisa loo nto inzuzo yakho.
Ngokomzekelo, umculo wam kunye nekhonsathi ekhangela kwi-Instagram yam indiqhubelele ukudubula emlenzeni wokuqala we-Justin Timberlake 20/20 ikhonsathi, i-MTV VMA, kunye nezinye iziganeko ezingenakuze zenze ingqwalasela ebanzi kwiwebhusayithi / iphothifoliyo yami kwi-intanethi. .
Kwakhona nge-Instagram, ndakwazi ukufaka ukhuphiswano lwamashishini amaninzi okanye ndicele ukuba ngenelezo mincintiswano kwaye ndifumane izibhengezo kum msebenzi wam kuphela kwiingcamango zokuthi i-hashtagging. Le yenye indlela i-Instagram ishintshile ngayo indawo yezithombe zabafoto ukuba baqaphele baze bakhe i-brand yabo.
I-Instagram yindawo yokuba unikeze icala elithile kumsebenzi wakho nakwii-portfoliyo yakho kwi-intanethi. Akufanele kube ngukopiko wewebhusayithi yakho. Oko kungenzi nto. Ingaba yintlonelo kwiwebhusayithi yakho okanye inqaku lakho lokudlulisela kuphela umsebenzi wakho.
Usengumfundi
Xa ndiqala ukusebenzisa i-Instagram, wonke umntu kunye nonina basebenzise izihlungi ezinikezelwe ngaphakathi kweso sicelo. Kwakungomnye wezona zizathu zokuba abantu babenomlutha kakhulu wokusebenzisa i-app. Iifayile zokuvuna, ngokukodwa, zenze i-app ikhangele ngakumbi kubasebenzisi. Isihlungi sakwa-Early Bird sasimthanda kakhulu. Ndicinga ukuba ndithumele ngaphezu kweefoto ezingama-75 ngokulandelelana kunye noluhlu lwefayili olugubungele kuso. Le yintetho yefad okanye indlela. Njengazo zonke iimeko, ezo ziphelile. Le ndlela yobugcisa ayizange ihluke. Ngokukhawuleza ezinye iindlela ezibonakalayo zaqala kwaye abasebenzisi baxhamla (ngokwenene ndicinga ukuba igama elichanekileyo libalekile emacaleni) ngaphandle kokusebenzisa iifayile ze-Instagram, nakwizinto ezintsha ezikhuphayo.
Njengomsebenzi wobugcisa, njengoko ndandifumene ukuba abaninzi abathengi babekhangela kwi-Instagram feed njengomsebenzi wenkcazelo, ndikhawuleza ndiyeke ukusebenzisa nayiphi na ifayile kunye nokunyaniseka kwintsebenziswano esisiseko. Ndifuna ukuqinisekisa ukuba i-Instagram yami yayisondele ekumelwe umsebenzi ondiya kwenzayo kumxhasi. Kwakungekho malunga nezihlungi. Kwaye malunga nendlela ndabona izinto kunye nendlela endandixelela ngayo ibali nge-lens.
Ukuba uyingcali, nceda ungasebenzisi iifayile kwi-Instagram.
Kukho ezininzi iiprogram ngaphandle (ukuba wenza umsebenzi weselula kwi-Instagram yakho) ongayisebenzisa oku kunokubonisa isitayela sakho kunye nomsebenzi wakho. Iinkqubo ezinjengeSilfseed , I- Lightroom Mobile , i- VSCO, Emva kwebala ukubiza ezimbalwa. Zonke ezi zixhobo zifumaneka kwi-App Store, Google Play, okanye kwiWindows Marketplace. Sebenzisa ezi zixhobo ukubonisa isitayela sakho.
Khumbula i-Instagram iyinto yoluntu
Le yinto ebalulekileyo ebaluleke kakhulu kwi-Instagram apho umqeqeshi kufuneka akhumbule. Unokuzikhuthaza wena kunye nomkhwa wakho, kodwa indlela engcono yokwenza oko kukukwakha ubudlelwane kunye nokubandakanya phakathi koluntu. Umba weendaba ezentlalo yindlela efanelekileyo yokuphumelela kwi-Instagram. Joyina uluntu, udibanise nabaphulaphuli bakho, wabelane, uphefumlelwe kwaye uqhubeke ukhuthazayo yizona ndlela ezilungileyo zokuguqula leli qonga libe yindlela evelisayo yoshishino lakho lokudala. Nazi ezinye iindlela ezibonakalayo zokwenza oku:
1. Yenza kwaye ulandele abasebenzisi onyanisekileyo kwaye unomdla okwenene. Ubuninzi emva kweeakhawunti ngenye yezindlela ezimbi kakhulu zokwakha abaphulaphuli. Akunakwenzeka nje kuphela ukuba unzima, kodwa awukwazi ukubandakanya kwaye uthathe inxaxheba nabantu ukuba awukwazi ukusebenzisana nabo. Ukulandela amawaka kunye namawaka eengxelo kwandisa amathuba okulahlekelwa ngumsebenzi omangalisayo. Ngenxa yokuba i-Instagram ixhamle kwaye i-algorithm ishintshile kakhulu kunona yimbi, ithetha ukuba ngokwenene kufuneka ube nenjongo kubani okhethayo ukuyilandela.
2. Bandakanya nalabo owalandelayo kunye nabo bakulandelayo. Joyina kwiintetho ezihlala kuyo. Buza abo bakhuthazayo ukuba usebenzisane. Phendula imibuzo evela kubaphulaphuli bakho. Yiba nomdla kwaye unomdla kulawo uluntu.
3. Qwalasela indlela olwabelana ngayo kunye noko uthumela khona kwisondlo sakho. Ndiyakhumbula ndixoxa no-Eric Kim, umfoto wezitalato owaziwayo malunga ne-Instagram kwiminyaka embalwa emva. Wayecinga ukuba ukuthunyelwa kanye ngeveki kulungile kuye. Omnye umfuphi wongumfanekiso wam, uHiroki Fukuda, wandixelela ukuba ukuthumela ngokukhawuleza ngemini kumnceda ahlale ephezulu kumdlalo wakhe. Akubonakali nje ukuba usebenza kwipulatifomu, kodwa kukugcina ukhuthazwa ukuba uqhubeke ukudubula. Fumana indawo yakho enolisayo, enomdla wokwabelana kunye nokuqinisekisa ukuba isebenza kunye nabaphulaphuli bakho. Unokufumana iiwebhsayithi ezingakunceda ukuba ufumane ixesha elifanelekileyo lokuthumela kunye nantoni na, kodwa ngokwenene uyazi abaphulaphuli bakho. Landela umthambo wakho.
4. Sebenzisa ama-hashtag ngaphandle kokusetyenziswa kakubi. Akusizi kakuhle ukwenza iifayile zakho ngeefethikthi ezingama-50. Qaphela abaphulaphuli ongathanda ukufumana ngama-hashtag akho. Kanye nale ncomo, thawula indawo yezithombe zakho. Uya kumangaliswa ukuba bangaphi abantu abafuna ukubona indawo yeemifanekiso.
Iingcamango Zokugqibela
I-Instagram kunye namanye amanxibelelwano ekuhlaleni ngokubambisana yindlela enhle yokwakha i-brand yakho kunye nokwandisa ishishini lakho lokuphwebula. Uninzi lwento endiyithethile lube ngamazwi anikwe mna kunye / okanye iingcebiso ndizisebenzisayo. Njengawe nantoni na, kuthatha ixesha kodwa kwakhona unako ukuvuna iinzuzo xa wenza ngokuqonda kakuhle nolwazi ngendlela eyahlukileyo ngayo. I-Instagram yinto enye yeeplatifomu. I-EyeEm kwaye ngoku i-Snapchat bonke bayakhula baze bafikelele ekwakheni imbuyekezo yezinto ezibonakalayo. Konke ngeendlela ezahlukeneyo kunye neefashoni ezahlukeneyo, kodwa uzisebenzise ngokuchanekileyo kwaye kuba yinto yokuba uphumelele kwintsimi yakho yokudala.