Ukuba unayo iwebhusayithi onokuthanda ukufumana ukutyelela ngakumbi kwiijini zokukhangela kunye nabasebenzisi benjini yokukhangela, kunokuba kufuneka ukwazi ubuncinane ubunzulu bokuphucula injini yerhwebo.
Yintoni iSebenzi yoPhando lweeNjini?
Kwimigangatho engundoqo, ukukhangela injini yosesho, okanye i-SEO efutshane, yenza ukuba indawo yakho kunye namaphepha ngamnye ewebhusayithi avele kwaye afanelekileyo kwiinjini zombini kunye nabasebenzisi benjini yokukhangela. Ufuna abantu batyelele indawo yakho, kwaye bafuna ukufumana indawo yakho ukuba kukho into ehlangabezana neemfuno zabo. Kukho iinxalenye ezimbalwa ezisisiseko kwi-injini yokukhangela injini ukuba wonke umntu onayo iwebhusayithi kufuneka azi ukuba ubuncinane ukuqala.
I siseko
Ukuphuculwa kweenjini ezichanekileyo kubaluleke kakhulu. Iphulo lokuphucula injini yokupasa liya kuqulethe ezi zinto zibalulekileyo:
- Umxholo. Isiqulatho yikho eqhuba i-rankings ye-injini yokukhangela, umxholo wukuzisa abasebenzisi kwisayithi yakho, kunye nomxholo, xa ufefe ngokufanelekileyo ngamagama amabinzana angundoqo , uzondla izichukumisi zenjini zokukhangela . Isiqulatho sisisiseko kwi-injini yokukhangela injini, njengokuba abantu bafuna. Ukuba umxholo wakho uhlangabezana neemfuno zento abantu abayifunayo, kwaye bafumanisa oko bakufunayo kwisayithi yakho, okokuba kuthumela izibonakaliso ezintle kwiinjine zokukhangela ukuba isayithi lakho linikeze iziphumo ezifanelekileyo, eziphezulu. Lo mqondiso wendlela esemgangathweni ngumqondiso wesiseko ukuba iinjongo zophando zifuna ukuze uthumele iindwendwe kwiwebhusayithi yakho.
- I-Design Site Design . Amasayithi aphumelele kwimiphumo ye-injini yokusesha ayenjalo ngokufanayo-ayenzelwe ngokukodwa, kunye neyona mincinci ye-bandwidth hogging graphics, ngokukhawuleza ukulayisha imifanekiso okanye ezinye izinto ezinjalo zokuqulunqwa kwe-bandwidth-hogging, kwaye kulula ukuhamba. Izinto ezilula, ezicocekileyo zeziphi izichukumisi zenjini zokukhangela kunye nabasebenzisi benjini yokukhangela ezifana, kuba kubenza bakwazi ukufikelela kwinto abayifunayo; oyiyo - uyiqagela - umxholo. Uyilo lwe-site kufuneka lujolise ekufumaneni isivakalisi kwizinto abakhangela ngazo kunye neenkcazo ezimbalwa ezikhoyo.
- Ulwazi lweMeta olubhalwe kakuhle. Iimpawu zeMeta zikhowudi ze-HTML ezifakwe kwi-header kwikhasi lewebhu, emva komxholo wetekisi. Ngokomxholo wokuphuculwa kwenjini yokukhangela, xa abantu bebhekisa kwiimpawu zeemeta, baqhele ukubhekisela kumatethi okuchazwa kweemeta kunye nemeta yegama elikwi-tags.Meta tags-keyword, inkcazo kunye nesihloko-kubalulekile, kodwa abayi kuyenza okanye qhekeza indawo yakho. Iimpawu zeMeta ziyingxenye yesicwangciso sempumelelo esipheleleyo. Kudinga ukubhalwa kunye nomxholo onyanzelisayo oza kwenza umsebenzisi uqakraze ukusuka kwiphepha lemiphumo yophando. Inxalenye enye yale nto ibaluleke ngokukodwa itekiti yecatshulwa, njengokuba ngabafundi abajongeyo xa bekhangela iziphumo zejinjini. Ithegi yetayiti ekwazisa ngokukhawuleza umseshi ukuba le khasi lithetha ntoni iya kufumana i-clickthroughs ngaphezulu kwaye itekiti yecatshulwa engabalulekanga, ukufihla ingongoma kwiphepha emva kokujikela ngobuqili kwebinzana.
- Ithegi yokuchaza i-meta kunye ne-tag ye-meta ithegi ayibonakali ngabasebenzisi. Kunoko, le mijelo enenjongo enkulu ibonelela ngedatha yedatha yesazisi kumagosa asebenzi, njengeenjini zokukhangela. Ukongeza kwenkcazo ye-meta eyaziwayo kunye neemeta zamagama ezikhethiweyo, kukho amanye amathegi e-meta asebenzisekayo, kuquka i-tag ye-http-equiv tag, i-meta yokuvuselela ithegi, uphawu lweemet robot, itekisi ye-copyright, kunye ne-tag meta author, njl Ezi tags zisetyenziselwa ukunika iziphequluli zewebhu kunye nezikhombisi zee- spider zikhokelo okanye idatha kwiinkcukacha ezahlukeneyo.
SEO ilula
Kukho nakakhulu ukukhangela injini yokukhangela, kwaye iyakwazi ukufumana ubuchwepheshe, njengaye nayiphi na enye into. Nangona kunjalo, ukuphuculwa kweenjini zokukhangela kwinqanaba elisisiseko kunzima. Ukuphuculwa kwenjini yokukhangela ukutyeba kuthatha ixesha, njengawo nawuphi na umxholo. Nazi ezinye izixhobo ezinokukunceda nge- injini yokukhangela :
- Iiminyathelo ezilishumi kwiSayithi elungiselelwe kakuhle : Ufuna ukwanda kwendlela ye-intanethi, ukusetyenziswa kwe-injini ephezulu , nokwaneliseka kwamakhasimende okwandisiweyo? Funda ezi ZiTyathelo Ezilishumi kwiSayithi elungiselelwe kakuhle kwaye uya kuhamba kakuhle ekufezeni ezi njongo .
- Iintlobo ezi-5 eziphambili kwi-Injini ye-Injini yokwenza uphando: Ukuphuculwa kweenjini zokusesha, okanye i-SEO, yinto yokwenza isayithi lakho lokukhangela-nobomi kubini kwi-injini kunye nabaphandi. Kukho iimpazamo eziqhelekileyo eziqhelekileyo eziqhelekileyo abantu abazenzayo xa beqala ukuphucula iziza zabo kwiinjine zokukhangela .
- Iingcali ezilishumi zokuSebenza kweeNjini zoLungiso - I-Debunked! : Ukuba usanda kuqalisa kwi-injini yokukhangela kwiWebhusayithi yakho, unakho (ngelishwa) uye waxhomekeka kwi-SEO. Ngaphambi kokuba uqale ukulahla ixesha kunye nemali kwi-injini yokucwangcisa i-goose iqhuma, funda ezi ngongoma ezilishumi zokukhangela injini yokukhangela.