Ibhulogi yezorhwebo inokunceda iinkampani ngeendlela ezininzi ezifana nokwandisa i-Google yendlela yokukhangela kwiwebhsayithi yekampani, ubudlelwane bokwakha kunye nabathengi, ukwandisa ulwazi lwezentengiso kunye nokuqhuba ukuthengisa ngegama. Ingxaki kwiinkampani ezininzi kukuba awaziyo ukuba abhale ntoni kwiiblogi zabo zoshishino. Abafuni ukucaphukisa abathengi ngokupapasha umxholo weblogi wokunyusa okanye ukwenza iimpazamo zeblogi .
Ukukunceda ubhale umxholo webhulo olonwabisayo, luncedo kunye nolunentsingiselo abantu abafuna ukuwafunda, ezi zilandelayo zihloko zeposi zebhlogi ze-50 ukuze ukhangele ukucinga kwakho.
News News
Iindaba zenkampani zinokubangela umdla kubantu abathengi, intatheli, abalingane bezolimo, abathengisi kunye nokunye. Khumbula, iblogi yakho yebhizinisi ayikho indawo yokushicilela ukushicilelwa kweendaba. Nangona kunjalo, unakho ukuphindaphinda umxholo ofana nokushicilelwa kwiphephandaba uze uguqule kwiibhokisi zeblogi ezithandekayo. Ezinye izihloko zeendaba zebhlogi zeendaba zeblog ziquka:
- Ukuqinisekisa abatyalo-mali
- Ukuqalisa inkampani entsha okanye ukwahlula
- Ukwandiswa kweshishini kummandla omtsha okanye ilizwe
- Ukuvula iofisi entsha okanye ukwanda
- Ulwalamano olutsha lweqhinga
- Iinkampani ezibalulekileyo ezifana nomthengi we-1,000th wakhonza
- Iminyaka yokubanjelwa kweenkampani ezifana nomnyaka wama-25 weminyaka
- Abaphathi abatsha okanye abasebenzi abaqeshwayo abaqeshwe okanye ukuhanjiswa
- Amanqaku aphumeleleyo kunye nokunye ukuqonda
- Iziphathamandla eziphambili kunye neziphambili zokubhengezwa kwabasebenzi
Ukuthengisa
Landela ulawulo lwe-80-20 wokuthengisa kwaye qinisekisa ukuba akukho ngaphezu kwe-20% yomxholo oshicilela kwiblog yakho yebhizinisi kukunyusa. Ama-80% kufuneka abe luncedo, okubalulekileyo, kunye nokungaxhaswanga. Nazi ezinye iimbono zokuthengisa iibhloko zentengiso yeblogi apho abathengi banokufuna ukufunda:
- Ukuthengisa kunye nezaphulelo
- Ukukhutshwa kweeholide
- Imivuzo kunye nenkqubo yokwethembeka
- Iinkqubo zokudluliselwa
- Imveliso emitsha okanye ukuqaliswa kwenkonzo
- Imincintiswano
- Iziphakamiso zoMdumo
- Iisampuli zamahhala kunye novavanyo
- Imibukiso yeMveliso kunye nezifundo
- Iiwebhusayithi ezintsha kunye namajelo eendaba yoluntu
- Izipapasho zemiboniso yorhwebo kunye neziganeko apho kuza kubakho ishishini
- Amabali kumthengi
Izizathu Zentlalo
Uxanduva loLuntu lweNtlalo (CSR) luphambili kwiinkampani ezinkulu kule mihla, kwaye kufuneka ukuba kubalulekile kwiinkampani zonke ubukhulu. Kungenxa yokuba uphando lubonisa ukuba abathengi balindele ukuba amashishini atyala imali ekuncediseni izizathu zentlalo, ezoqoqosho nezendalo. Ezi zilandelayo zihloko ze-CSR ongabhalela malunga neblogi yakho yebhizinisi:
- Amanyathelo angabonakaliyo kwiinkampani zakho ezifana ne-office recycling, i-telecommuting, njalonjalo
- Ukubandakanya ngezibonelelo kunye nezizathu
- Inkxaso-mali
- Imizamo yokuzithandela yomqeshwa
- Iminikelo yokunikela
- Inkampani yepro bono yomsebenzi
- Udliwano-ndlebe kunye namabali
Uphando, imizila, izibikezelo
Abantu abaninzi banomdla kwiziphumo zophando kunye nokuhlalutya kwindlela kunye nezibikezelo ezihambelana noshishino lwakho, ngakumbi ukuba izithuba zeblogi ezibhalwa malunga nalezi zihloko zibhalwa ngabanye ngaphakathi kwenkampani yakho abanolwazi kakhulu kulezi zihloko. Nazi ezinye iintlobo zophando, imizila kunye nezibikezelo zezihloko zeposi zebhlogi onokuzipapasha kwiblogi yakho yebhizinisi:
- Uphando lweemarike oluqhutywa yinkampani yakho
- Uphando lwentengiso olwenziwa ngabaqhubi
- Uphando lwentengiso malunga neshishini lakho okanye ishishini
- Uphando lweemarike ngamanye amashishini anokuchaphazela ngqo okanye ngokungathanga ngqo imboni, ishishini kunye nabathengi
- Imizila echaphazela lakho ishishini, ishishini, iimveliso kunye neenkonzo
- Izibikezelo zoshishino lakho
Ukhokelo lwezeMfundo noBuchule
Yenza iblogi yakho yebhizinisi ibe yindawo yokuzithembeka, ulwazi ngolwazi malunga nezihloko ezinxulumene nezoshishino lakho kunye nezoshishino ngokupapasha izithuba zemfundo kunye neengxelo zokuhlaziya kunye neengcinga zenkxaso zobungcali ezifundisayo, ezigunyazisiweyo kunye nezikhumbuzayo. Nazi ezinye zeemviwo zenkxaso yezemfundo kunye neengcamango zengxelo yebhokisi yebhizinisi lakho:
- Indlela-ukuthumela izinto ezichaza indlela yokusebenzisa iimveliso zakho kwiindlela eziqhelekileyo nezendlela zokudala
- Iingcebiso ezicwangcisayo, amaqhinga, njalo njalo, ezinokunceda abathengi basebenzise kangcono iimveliso kunye neenkonzo zakho
- Izilumkiso ezinxulumene nezoshishino okanye ishishini lakho
- Izibhengezo malunga nomxholo wakho wemfundo kunye neziganeko ezifana nee-ebooks, amaphepha amhlophe, ii-webinars, i-newsletters, njalonjalo
- Ukufumana iziganeko zemfundo nezokwazisa ezinokukunceda abathengi bakho
- Iimpendulo kumbuzo oqhelekileyo wenkonzo yabathengi
IMithetho neMimiselo
Ukuxoxa ngemicimbi yezomthetho kwiblog yebhsayithi ihlala yimeko echaphazelayo. Xa ungathandabuzeki, jonga ummeli wakho ukuqinisekisa ukuba uyamkeleka ukupapasha umxholo onxulumene nemiba esemthethweni kwiblogi yakho. Iibhloko eziqhelekileyo zebhlogi zebhlogi zezithuba ezihambelana nemithetho nemigaqo ziquka
- Imithetho emitsha nemimiselo echaphazela ishishini lakho
- Ukutshintsha imithetho nemimiselo echaphazela ishishini lakho
- Imizamo yokunyanzela inkampani yakho
- Ulwazi malunga nezigwebo ozifakile
- Iimpendulo kwiimimango ezibekwe kwiinkampani zakho
Ulawulo lweSifa
Inxalenye enkulu yentengiso yezokuhlalisana kwezokuhlalisana ilawula idumela lakho kwi-intanethi ngokuphulaphula nokulandelela oko abanye abantu abakutshoyo malunga nenkampani yakho, iimveliso zakho kunye nemveliso yakho. Ibhulogi yakho yebhizinisi yindawo enkulu yokuphendula ulwazi olungalunganga olupapashwe kwi-intanethi. Oku kulandelayo iziphakamiso zokusebenzisa izithuba zeblogi njengesixhobo sokukhusela nokulungisa idumela lakho kwi-intanethi:
- Ukulungisa ingcaciso malunga nenkampani yakho, iimveliso, iimveliso okanye iinkonzo
- Ukuphikisa amabango amanga
- Ukuphendula imibuzo ngolwazi oluchanileyo abathengi abanokuxhomekeka kuyo kunobungozi abavumela ukuba bafumane ulwazi olungalungile kwenye indawo
- Ukubulela abantu ngokuthetha izinto ezintle malunga nenkampani yakho