Izicelo zeMilayezo zinikezela ngamathuba, kodwa iMithetho isenziwa
Iinkonzo zokuthumela imiyalezo ngoku zifikelela kubaphulaphuli abakhulu kunanoma yiphina iqonga.
I-trends yavela ekupheleni kwe-2015. I-Business Insider, i-website yezobugcisa kunye ne-tech, ikhuphe igrafu ekuqhathaniseni i-traffic kwiindawo ezine ezinkulu zokusasaza ezentlalo - i-Twitter, i-Facebook, i-LinkedIn kunye ne-Instagram - kwiinkqubo ezine zokuthumela imiyalezo, icandelo elibandakanya i-WeChat, i-Viber, i-WhatsApp ne-Facebook Messenger. Isiphumo senza iintloko zihlawulelwe: u-2015 ziyakhunjulwa njengonyaka xa izithuthi zeprogram zokusebenza zigqithiseleyo zokunxibelelana kwezentlalo. Kwaye, iyakhula.
Kuqikelelwa ukuba iibhiliyoni ezintathu kunye nokubala abasebenzisi abasebenzayo ngenyanga kwiimfuno zemiyalezo. Kwaye nje xa kubonakala ngathi iimveliso sele ziqale ukuqonda kwaye zithatha ixabiso kwiintanethi zentlalo, isibheno seencwadana zokuthumela imiyalezo njengendawo yokudibanisa ngqo nabaphulaphuli abakhulu banqwenela ukungahoywa. Kwimimandla yeendaba ekhoyo yanamhlanje, apho iimveliso zikhuphisana ngqalelo kubathengi kunye neenkampani zogqirha, abadumileyo, kunye namashishini abo bonke ubungakanani, ithuba lokufikelela kubaphulaphuli abakhulu, abaselula, abasondeleyo. Siyakwamkela ekunteni kokuthengiswa kokuqukethwe ngexesha leenkqubo zokuthumela imiyalezo.
Iimpawu zisebenza njani kunye neeprogram zokusebenza?
Iinkqubo ezinjengeLine, Kik, Viber kunye nabanye banikeza uluhlu lwamathuba emveliso. Iindlela ezimbalwa zezindlela ezidumileyo ezisebenzisayo ukusebenzisana nabathengi bazo kwiinkqubo zemiyalezo zi:
- Inkonzo yabathengi : Ukuthumela imiyalezo kuyindawo yokuphendula imibuzo kunye nokuxazulula iingxaki kubaxhasi ngexesha langempela kunye ngendlela efanelekileyo
- Ukuthengisa ngokuthe ngqo : Inani leempawu zisebenzisa iimpompo zokuthumela imiyalezo, okanye izaphulelo ezikhethekileyo, ezikhokelela ekuthengiseni ngokuthe ngqo kwintengiso yebhanki. I-brand ingenza kwakhona umxholo wedijithali, njengemigca okanye imidlalo, ekuthengiswa ngokuthe ngqo nge-app
- UkuThengiswa koMxholo : Umxholo wokubonelela ezonwabisa kubaxhasi abanokuba yinto emitsha - kunye neenkqubo zokuthumela imiyalezo zikho iindlela ezithandekayo zokuxelela amabali, ukubonisa iimveliso kunye nexabiso lokuthetha
Ngamafutshane, iiprogram zokusebenza zokuthumela imiyalezo ngoku zinokulinganisela okukhulu kwaye zinikeza iindlela ezinamandla zokusebenzisana nabaphulaphuli abanqwenelekayo, ukuba iimveliso kufuneka zifake ezi ndawo zitsha, ukuba zingekho ngaphezulu, kunokuba zinezonxibelelwano zentlalo. Uninzi lweemveliso ziqala ukuqonda ukukhangela kwamashishini ezinikezwayo. Ezinye iibhloko ezihamba phambili, nangona kunjalo, sele sele zikhulile kwaye ziqhuba. Makhe sibone imizekelo embalwa.
Amazon kwiNgcaciso
Intengiso enkulu ye-Amazon ayizange ichithe ixesha ekumiseni i-shop kwi-Line, i-app messaging kunye ne-200M ngenyanga, abasebenzisi abakhutheleyo abaxhomekeke kwiJapan, eThailand, eTaiwan nase-Indonesia. Iqonga, elivule iingcango zalo kwizicelo zenkampani yesithathu ngo-Matshi 2016, kwakungowokuqala ukuvumela abaphuhlisi bangaphandle ukuba benze izikhalazo zokusetyenziswa ngaphakathi kweso sicelo. Iingxoxo, eziyinxalenye yesofthiwe "efana neengxoxo," yindlela ebalulekileyo ukuba iimveliso kunye neminye imibutho isebenzisana nabantu kwimisebenzi yokuthumela imiyalezo. Emva kokuba ulandele i-akhawunti ye-Amazon kuMgca, unikezelwa ngeendaba eziqulethe izinto ezixhamla kwimveliso enonwabo engathengwa kwisayithi (mnumzane u-rainbow unicorn mug !!) kwakunye nemifanekiso ebonisa "indlela yokuphila" yase-Amazon Umsebenzisi oyintloko - njengengxube yeebhokisi ze-Amazon elindele ukuvulwa. I zi lwanyana. Uninzi lwezilwanyana ezihamba phambili ezidlala kunye, nangaphakathi, iibhokisi ze-Amazon. Xa ulandela ama-Amazon, ukwaziswa kwakhona ngomyalezo, owenza ukuba uvakashele iwindow ye-ingxoxo ye-Amazon ebonisa izixhumanisi kwi-Deal of Day, i-Free Apps kunye neMidlalo, iVidiyo ye-Prime, kunye ne-Prime Music.
Zonke izalathisi zijolise ngqo kwi-site yeselula ye-Amazon kwaye zenze ukuba umsebenzisi athenge / aguqule umgca. Ukususela ngoku, i-Amazon ayivumeli imilayezo engenayo esuka kubalandeli, ingxoxo isetyenziselwa i-Amazon kuphela ukuthumela imiyalezo.
Izinzuzo kwi-Amazon :
- Ukuqhuba ngokuthe ngqo ukuthenga
- Udala ubudlelwane ngqo kunye nabathengi abakhona kunye nabanakho
- Ikhuthaza ukusetyenziswa kwezibonelelo zamalungu ngokubonelela ngokulula kwimimiselo yeengoma kunye namavidiyo
H & amp; M kwi-Kik
EkwaseKhanada ngo-2009, i-Kik inama-80M ngenyanga, abasebenzisi abakhuthele kwiMntla Melika. Uninzi lwabasebenzisi be-app - ngaphezu kwama-80% - luphakathi kweminyaka eyi-13-24, okwenza iqonga libe yindawo enqwenelekayo yeemveliso ezifuna ukudibanisa neGeneration Z. Umzekelo ogqibeleleyo ngumthengisi wamazwe ngamazwe, u-H & M. Ukutyelela i- "Botshop" kwi-Kik kwaye uya kukwazi ukuqala ingxoxo kunye neengxoxo ze-brand, enomsebenzi wayo ukuphakamisa izitayela kunye neengubo ezisekelwe kwizinto ozikhethayo. Uya kuphendulwa ukuba uphendule imibuzo engundoqo malunga noko uthenga khona (amadoda okanye izambatho zowesifazane), kunye nokukhetha okukhethwa kukho kwiingubo eziboniswe ukuze ufumane umqondo wesita sakho somntu. Incoko iyamnandi kwaye idibeneyo, kunye ne-chatbot esabela kwiindlela zokuzonwabisa, kunye nokusebenzisa ezininzi iimpawu zokuxubusha ingxoxo. Emva kokuba ibhotile inomqondo wesitayela sakho, uya kukhuthazwa ukuba ukhethe into yalo ukuze wakhe iingubo ngokuzungeze-umzekelo, iiflethi ezimbini, isikhwama se-clutch, okanye ijeketi ye-denim.
Ukusuka apho, izambatho ezigqityiweyo ziya kuboniswa kwaye unako ukhetha ukuba "Yithande!" "Zama kwakhona," okanye thepha "Uphando olutsha" ukuqala. Impahla nganye enokubakho iyakuthengwa ngokuthengisa, ekhokelela ngqo kwi-H & M yesayithi yomnxeba, kwaye unokwabelana ngesambatho kwi-intanethi yentandokazi yentlalo. Ngokubanzi ukusebenzisana ne-H & M chatbot kwiKK kuyindlela ejabulisayo yokufumana iziphakamiso zesitayela.
Iinzuzo kwi-H & M
- Ukuqhuba ngokuthe ngqo ukuthenga
- Ukwandisa ukutyhila ngokukhuthaza ukuhlanganyela kwabanye amanethiwekhi omphakathi
- Ukhuthaza ulwalamano oluchanekileyo kunye nabathengi abanakho ngokusebenzisa iingcebiso ezizimeleyo
Starbucks kwiViber
I-Viber yinkqubo yokuthumela imiyalezo eyaziwayo kwi-Asia-mpuma ye-Asia, e-Yurophu naseMiddle East. Insiza isebenza abangaphezu kwama-200M abasebenzisi abakhutheleyo ngenyanga kwaye ine-congmomerate ye-media Rakuten eyithengayo i-$ 900M ngonyaka ka-2014. Kukho iindlela ezininzi zokuthengisa iimpahla ezinxulumene neViber. Ngomnye, banokuxhasa, okanye ukuthengisa, izikhonkwane - imifanekiso abasebenzisi abangayifaka kwimilayezo yabo - eye yanyuka ekuthandeni (eyenza ngaphezu kwe-75M $ kwimali engenayo ngonyaka owodwa nje ngomnxeba weNkqubo yoLwimi). Amanqaku anokunika inkxaso "iingxoxo zoluntu" ezinokuphakamisa ukubonakala kwebhendi kwaye zenze ukuba zisebenzisane nabathengi abatsha, kunye nokuthumela imiyalezo kubathengi abajoliswe kulo lonke ihlabathi. I-Starbucks iye yahamba yindlela yokumisa, ukhetha ukwenza uluhlu olumnandi lwemifanekiso efumanekayo emele uphawu lwalo lweFrappuccino®. Okukhethwa kukho kubandakanya isitifiketi esihle "soNyaka weNkwenkwezi", esisebenzisa ifonti emnandi kwaye isebenza ngokugqibeleleyo ngokumema umntu ukuba ahlangane naye kwi-Starbucks, kunye nebhobhothi enebhola yokucinga phezu kwentloko yayo, ezele imifanekiso yesiselo esiphunga se Starbucks kunye ntliziyo.
Izinzuzo kwi Starbucks :
- Ibonisa uphawu lwebhendi kubaxhasi abanakho kwihlabathi jikelele
- Ikhuthaza ukukwabelana ngolwazi ngokunikezela ngeempahia zamahhala
- Ukuqhuba iimpahla ekuthengiseni ivenkile ngokwenza kube lula ukuphakamisa iintlanganiso
- Udala ubudlelwane ngqo kunye nabathengi abanokubonelela ngexabiso lokuzonwabisa
Yintoni elandelayo?
Nangona iiprogram zemiyalezo zinika ithuba lokufikelela kubaphulaphuli abancinci, abahambahambayo kwihlabathi lonke, bafaka iingxaki. Ekubeni ngamnye ephethe iimpawu ezizodwa, iimpawu kufuneka zikhethile ngokuzikhethela iiplatifti zazo ezikhethiweyo, kodwa zize zenze iimeko ezizimeleyo ngamnye. Oko kuthatha izibonelelo, umgudu kunye novavanyo. Nangona ukuthengisa ngokuthe ngqo kwi-app kulula ukulinganisa, ezinye iingeniso kunzima kakhulu ukulinganisa - njengokwazisa ngolwazi, impembelelo yokwabelana ngoluntu, kunye nexabiso elide elide lokuthengisa. Ukususela kwimiba yeqonga, abayi kuba nomdla omncinci ekukhuthazeni ukuthengisa ngokuthe ngqo kunokuba bavelise ingeniso ngokusebenzisa inkxaso, ukuhlawula imali kunye nemikhiqizo yedijithali njengamacwecwe kunye nemidlalo. I-Head Head of Messaging Products, uDavid Marcus, ichaza isizathu esithi: "Iimida ezisetyenziselwa iintlawulo azikho eziphezulu, kwaye sifuna ukufikelela ngokubanzi. Amashishini aya kufuna ukuhlawula ukuba aveliswe okanye aphakanyiswe - yithuba elikhulu kithi. "
Kanye nje nokuvela kwe-intanethi, kunye nezonxibelelwano zentlalo ezilandelelanayo, ukunyuka ekuthandweni kwezixhobo zokuthumela imiyalezo kuzisa zombini amathuba kunye nemithintelo yemveliso. Indawo eninzi evulekileyo yokuhlola, iifayile zokuthumela imiyalezo zingenza ukuba ubudlelwane obuchanekileyo kunye nabathengi befake ngeendlela ezintsha zokusebenzisana. Ngelixa ixabiso elithile elinokufumana iimpawu kwiimvavanyo zabo alingaziwa, abathengi baya kunenzuzo ngokuqinisekileyo njengoko sinethuba lokuthetha kunye neenkampani zethu ezizithandayo ngeendlela ezizodwa. Yippee ki yay!