Impumelelo 'yeBhanki' idinga ukuvumelana
Yonke ishishini lakha uphawu. Ubunobumba babo obuvumela ukuba baphume kumashishini abo kwaye baxhomekeke kubathengi babo. Abaqulunqi bezobuGcisa banqwenela ngokukodwa ukukhangela uphawu okanye ukusebenzela iseshini esenza njalo.
Uhlobo loyilo olusebenzayo luquka ntoni kwaye yintoni okufuneka uyilwazi ngalo? Makhe sijonge kwizinto ezisiseko zomsebenzi wokwenza uphawu.
Indlela abaCwangcisi beMifanekiso abaSebenza ngayo kwiBracing
Ukudala uphawu lwekampani kukudala umfanekiso wabo nokukhuthaza loo mfanekiso ngeemkhankaso kunye neziboniso. Ukusebenza ngokutshatyalaliswa kwemvume kuvumela umqulunqo ocacileyo okanye uqulunqo oluqiniweyo ukubandakanyeka kwiinkalo ezininzi zoshishino, kwi-design design kunye nokukhangisa ukukopisha kunye nezivakalisi.
Injongo yerhwebo yenze inkampani ibe yodwa kwaye iyabonakala kwaye iprojekthi ifisa ukuba inkampani ifisa ukuyiveza. Ngokuhamba kwexesha, ibhendi ingenza inkampani igama lendlu kwaye lichaneke ngesimo esilula okanye umbala.
Ukwenza uphawu kwiinkampani, umqambi kufuneka aqonde ngokupheleleyo iinjongo zombutho kunye noshishino ngokupheleleyo. Olu lwazi nolwazi olusisiseko lungasetyenziselwa ukusebenza kunye neendlela zokwakha izinto ezifanelekileyo ukumela loo nkampani.
Uhlobo lo msebenzi
Njengomyili wezobugcisa osebenza ngokukhangela uphawu, umsebenzi oya kuwenza ungafani nawomnye wabaklami. Kuyinto ekhethekileyo kule ntsimi efuna ukuba kujoliswe ngokubanzi njengoko ungeyikuyila nje iiwebhusayithi okanye iincwadana, kodwa kunoko usebenze lonke uphulo kwaye uqinisekise ukuba umyalezo omileyo ufikelela kumajelo ahlukeneyo.
Unokucelwa ukuba usebenze nakweyiphi na yale mibandela elandelayo yomkhankaso wokubhengeza uphawu:
- ILogo design
- Ukucwangciswa kwekhadi lebhizinisi
- Idizayini yombhalo wombhalo
- Packaging
- Ukubhala
- Ukubhala izivakalisi
- Ukutyikitya
- Uhlobo loyilo
- Uphando
- Ukuthengisa
Ukuba usebenza nequmrhu loyilo, unokusingatha kuphela iinkalo ezithile zeeprojekthi ze-branding. Nangona kunjalo, uya kuba yinxalenye yeqela kwaye kubalulekile ukuba uqonde into nganye ukuze ukhulume kakuhle kwaye wakhe umqondiso ohambelanayo kunye nabasebenzi bakho.
Imizekelo yokuBhanisa
Imizekelo yokutshatyalaliswa kwempawu iyasijikeleza. I-peacock ye-NBC, i-UPS yeronki, kunye ne-Nike "Yenza Kanye" yile mizekelo evelele kakhulu. Iyabonakala ukuba akukho mfuneko yokuba sive igama lenkampani ukuba likwazi ukuba libhekiselele kulo.
Imveliso ye-intanethi efana ne-Facebook, Instagram, kunye ne-YouTube iyakhuliswa kutshanje kodwa ngoku iyakubonakala nje. Ngokuqhelekileyo, siyazi ezi website kwi icon kuphela, ngokuba imibala kunye nemifanekiso iyindawo yonke kwaye iyaziwa. Siyazi kakuhle ukuba yiyiphi iwebhusayithi esiya kuyo, nangaphandle kokubhaliweyo.
I-Apple yenye emnye umzekelo ogqityiweyo wokwenza uphawu olumangalisayo. Xa sibona ikhamera ye-apple yesignina, siyazi ukuba ibhekisela kwimveliso ye-Apple. Kwakhona, ukusetyenziswa kwecala elingezantsi 'i' phambi phantse yonke imveliso ye-Apple (umzekelo, i-iPhone, i-iPad, i-iPod) yindlela yokwenza uphawu oluye lwabahlula kubadlali babo.
Iimpawu kwiimveliso zakho ozithandayo, ukupakisha abangena kuzo, kwaye izivakalisi ezizimelayo ziyimimiselo yokwenza uphawu. Ngokusebenzisa ngokuqhubekayo nganye kwezi zinto, iqela lokumaketha lingaphumelela ukuphuhlisa umkhankaso oza kuhlawulela ngokukhawuleza nabathengi.