Iindima ezahlukileyo ze "i-admins" ukuba i-Facebook isandul 'ukuza kukhuphisana nama-dashboards, i-Hootsuite, ilandelayo: UMphathi, uMdali weMxholo, uModareli, umkhangisi, kunye noHlolo lokuHlola (ngaphezu kokukhetha " ukucwangcisa " okutsha ).
Umphathi wePlayer Page
Umphathi wekhasi le-Facebook unamandla amaninzi, enekhono lokungeza nokuhlela iimvume kunye nemvume kwi-intando, ukuhlela iphepha kunye nokongeza / ukuthatha ii-apps, ukudala izithuba, ukumodareyitha, ukuphawula nokususa izimvo, ukuthumela imiyalezo njengephepha, ukudala iintengiso, nokujonga yonke ingcaciso.
I-skinny yentlalo ithi, "Kwangaphambili kwakuba khona iimpapasho zephepha, kwaye kwakukho abalandeli. Kwakungabikho phakathi. Unokuba ufikelele ngokupheleleyo kwizinto zonke, okanye ungobuhle beqela. "Ngoku, iMenenja ngumculi ohamba phambili weqela leFacebook 'elipheleleyo. Ngamandla onke, umphathi unako ukongeza abantu abahlukeneyo ngeetekethi zobuchule ezahlukeneyo ukwenza izinto ezahlukeneyo ngaphandle kokukhathazeka ngabantu bonke abanokufikelela kuyo yonke into. Bangakwazi ukongeza, ukutshintsha, nokususa iindima zolawulo kwi-intando.
Umphathi unokuphonononga yonke into eyenziwa ngabanye i-admins, ukususa okanye ukulungisa into ayifumanayo engafanelekiyo okanye ekufuneka iguqule ngokukhawuleza. Oku kunika ingqiqo yokumisela kunye nokuhlelwa kwii-Facebook kumaphepha njengesixhobo soshishino esisemthethweni, esasisoloko siphumelele.
I-Facebook Page Umxholo woMdali uMsebenzi
Indima yoMdali wokuQinisekisa ivumela umlawuli ukuba ahlele iphepha, engeza okanye ukususa izicelo, ukudala izithuba, okanye "umxholo," amazwana amodareyitha, uthumele imiyalezo, kwaye aze enze iintengiso kunye nokujonga ingcamango-konke ngaphandle kokutshintsha izicwangciso zomlawuli. Kutheni oku kubalulekile? Oku kuthetha ukuba amashishini angafaka amaphepha abo e-Facebook ezandleni zomqeshwa othembekileyo ngaphandle kokuba akhathazeke ngokukhatyathwa njengomlawuli kwaye uvumele umsebenzi wakho asebenze mahhala. Inika isheke kumntu okhethiweyo ukuba enze iqhinga lelizwi lekhasi, ukudala nokukhawulelana nomxholo, kwaye ngokuqinisekileyo ubeke uphawu lwakho okanye umbutho kwi-Facebook.
Ngaloo nkululeko, into enokuthi ihambe ngokungalunganga ngaphandle kokunye okukunceda ukugcina loo mntu ubeka ingqalelo-isongelo sokuthi unganqatshelwe okanye ususwe ngokupheleleyo njengomlawuli unikezela ukuba ibhalansi-ngelixa ivumela umntu ukuba inkululeko yokwenza intlangano okanye ibhendi ivela ebomini. Le yilapho isicwangciso esitsha sokucwangcisa siza kudlala-kulula kakhulu ukulandelela oko kufuneka ukukusho ukuba unokuyicwangcisa ngokuchasene nokuba ubekho ngexesha langempela ukuthumela iposi. Chofoza nje kwi-clock encinane kwikhoneni elingezantsi lasekhohlo uze uhlele isithuba sakho ukuya kwiinyanga ezintandathu kwixesha elizayo.
I-Facebook Page I-Moderator Indima
I-Moderator yephepha le-Facebook lifana nomphathi woluntu, uzinyamekela ngokuzodwa ukuthungulula izithuba kwiphepha, iimpendulo ezivela kubalandeli kunye noluntu jikelele, kunye nomntu wokuqala ukuphendula kwisininzi sezimvo. Umsebenzi walo mntu uhamba kuyo yonke impendulo yomqhubi kwaye uyifumane nantoni na engafanelekanga (ngemigangatho yemibutho yakho), engalunganga, okanye ukupapashwa ngokungafanelekanga kwaye uyisuse kwiphepha.
Kwakhona ngumsebenzi weemodareyitha ukuzama nokugcina intetho ehambayo kunye nabalandeli ukuze bazive beva - abanye bangakwazi ukukhupha, kodwa ukuba nomntu onomdla kuphela ukugcina ukuthunyelwa kwe-brand kunye nokugcina ukuhamba kweengxoxo xa uhamba ukuya kwiminye imisebenzi enokuba luncedo olukhulu. Iibhulogi zeBusiness Small Business ithi, "Ngenxa yokuba unomfundi onokumodareyitha izimvo ze-Facebook, akuthethi ukuba ufuna ukuwanika ukufikelela kwi-analytics yakho ye-Facebook. Okanye ukuba ufuna ukuba bakwazi ukuvakalisa abalandeli egameni lakho. "Akusiyo nje umcimbi wokuhlula iindima nokuzinikela kubantu abathile ngokusekelwe kwamandla abo, kodwa kunye nomba othile mhlawumbi umodareyitha uyamangalisa ekumodareyithweni kodwa akayi umntu onokumthembayo ngokuhlalutya. Ngoku unesisombululo.
I-Facebook Page Umkhangisi Umsebenzi
Indima yomkhangisi inokuzichaza ngokucacileyo. Inxaxheba yomthengisi ijolise ekwakheni iintengiso kunye nokubona ukuqonda ukukunceda ekudalweni nasekuphunyezweni. Abathengisi banokuthi basebenzise ithuluzi lokukhuthaza elitsha ukukhuthaza izikhundla abazifumanayo ezibalulekileyo ukwenzela ukuba baxhomekeke phezulu kwiintsuku ezimbalwa, zibonakalise ziphezulu kunabanye abazithuba (ukugqamisa) , okanye unokubanika i-credit ukuba bachithe ngobulumko ukuba isikhangiso esabekwa kuyo yonke i-Facebook, okanye ixhomekeke phezulu kweendaba zonke kwi-intanethi yakho.
Isizathu sokuba kunenjongo yokumodareyitha umthengisi kukuba ngokuqhelekileyo, abathengisi benza omnye umsebenzi, kungekhona nje kuphela kwintengiso yeendaba zoluntu. Awufuni ukuba babe nokufikelela kuzo zonke iinkcukacha kwiphepha ngoba kubaxakeka, kwaye ulwazi olubaluleke kakhulu lufumaneka kwi-Facebook Page ulwazi ukuze bahambe. Oku kuya kuvumela inhlangano ukuba ikwazi ukuziva ikhululekile xa iqeshwe kontraka, i-freelancer, njl. Ukunceda ngephulo kwaye ubanikeze ukufikelela kumkhangisi kwikhasi le-Facebook. Abayi kubona yonke into, kuphela into ehambelana nendima yabo.
I-Facebook Page Inkcazelo ye-Analyst Role
Inxaxheba yokugqibela i-Facebook yongeze kwi-repertoire yayo i-Insights Analyst. I-Analytical Analysis ivumelekile kuphela ukubona i-Insights ye-Facebook Page yombutho. Oku kunceda ukuhlaziywa kwengcamango kugxininise kwizinto ezikhoyo kuzo, i-Facebook metrics kunye nohlalutyo lwentlalo. Ukuhlaziywa kwengcamango kugxile ekuphulaphula ngokwenene i-Facebook Insights kwizinto abantu abaza kuqonda kuphela kodwa kuya kutshintshela indlela iphepha eliqhutyelwe ngayo ukuphucula kwiingxelo kunye nezigqibo ezenziwe ngulo mntu.
Abadinga ukufikelela kuyo yonke imisebenzi ye-Facebook Page ukwenzela ukwenza oku kuvumela ukhuseleko olungakumbi ngokukwazi ukuba kunokubakho imbono yesibini okanye yesithathu kwimibono yephepha ngaphandle kweyomxholo, iingcamango okanye ulwazi ongazifuni ukuba lubone ukuphuma.
Kutheni Ufanele Usebenzise I-Facebook Admin Imisebenzi
Ukutyunjwa kwendima ye-admin kuya kudala inzuzo kunye noxanduva kuyo nayiphi na imeko, kodwa ngokubanzi kukuhle kuyo nayiphi na inhlangano enkulu. Imibutho emincinci, ndiza kubongoza ukuba ndihlaziye kude ukuhlukana kwangoko kwaye ngokwenene uphelelwe lizwi lombutho wakho.
Ingxabano yokuba nabantu ngabanye bayasebenza kwiindima ezahlukileyo kukuphucula i-Facebook Page. Umntu omnye unokuba nekhono kakhulu kwiinketho ezininzi, kodwa ukugxila kuyo yonke into kuthatha kwinqanaba lomgangatho wakho onokufikelela kuyo. Ukuba nabantu abambalwa beza njengabakhangisi, oomodareyitha kunye nabahlalutyi bokuqonda banceda ukukhulula umthwalo womsebenzi kwaye bavumela abo bangabandakanyeka kwezo zintlobo zeengingqi kuthatha xa ugxininisa "inyama kunye namazambane" kwiphepha.
Kunceda ukwazi ukuba kukho umntu othe ngqo kwi-analytics ethatha ukujonga kwaye ephula ulwazi lwakho ukuze ungasisebenzisi ixesha ukwenza loo nto xa unokudala izikhundla kunye nokukhangela izinto ezintsha, okanye unjani.
Kwimihlangano emikhulu, into enye ekufuneka uyiqaphele i-lax kakhulu ekungeneni kuwo onke ama-admins. Ngenxa yokuba abanalo amalungelo athile akuthethi ukuba bangakwazi ukulimaza ngokukodwa amaqela eenkampani ngeengcamango ezilungileyo okanye umyalezo owawufundwa okanye uthathwe ngendlela engafanelekanga.
Ingxelo eyongeziweyo enikezwa nguDanielle Deschaine .