01 ngo 04
I-LinkedIn Isikhokelo sokuThengisa: i-Basic Tutorial
Ukuthengiswa kwe-LinkedIn kuyithuluzi elinamandla lokuthengisa nayiphi na imveliso, inkonzo okanye uphawu kumashishini amancinci kunye nabaqeqeshi bezoshishino. Iintengiso ze-LinkedIn yigama elisemthethweni lomthengiso wenethiwekhi yentengiso, eyona sixhobo sokuzivumela ukuvumela umntu ukuba enze kunye nokubeka isikhangiso kwiwebhusayithi yenethiwekhi kwi-linkedin.com.
Esinye isizathu sokuba olu hlobo lokuthengisa lugqithise ngamandla kuba ukuthengiswa kwe-LinkedIn kuvumela abathengisi ukuba bajolise imiyalezo yabo kubathengisi abathile kwintanethi, njengabantu abanomxholo othile womsebenzi okanye umsebenzi womsebenzi, okanye abo bahlala kwindawo ethile. Izibhengezo zingajoliswa kwakhona ngokusekelwe kwigama lenkampani okanye ubungakanani kunye nemibandela yabantu njengobeminyaka kunye nobulili.
Ekubeni i-LinkedIn yayinamalungu ayizigidi eziyi-175 ngokuwa kwe-2012, ininzi lawo enikezele isihloko esiphezulu somsebenzi kunye neembali zomsebenzi kwi-intanethi, amandla okuthengisa okujoliswe kakhulu.
Ukuze uqalise, kuya kufuneka unqume ukuba ungasebenzisa i-akhawunti yakho okanye udale inguqulo yoshishino. Jonga iphepha elilandelayo malunga neengcebiso zokukhetha.
02 we 04
I-LinkedIn Iintlobo zeAkhawunti yeNtengiso: Ubuntu okanye iBusiness?
Uya kufuna i-akhawunti ye-LinkedIn ukudala isikhangiso. Kodwa uluphi uhlobo lwe-akhawunti? Ukuba usebenzisa i-akhawunti yakho yokuziphatha ngokukhawuleza ukudala iintengiso zakho, awukwazi ukukwazi ukwabelana ngokukhawuleza kwedatha yokudityaniswa, ukuhlawula okanye ukulawula izixhobo kunye nabani na osebenza nabo. Ngoko ukuba uceba ukwenza iintengiso ezinxulumene nenkampani, unokucinga ukudala i-akhawunti yoshishino.
I-akhawunti yezo shishino ngeenjongo zokuthengisa ikhululekile kwaye iyahluke kwi-premium "akhawunti yezoshishino" ezikhethiweyo zemali. I-akhawunti ye-Akhawunti ye-Ad Ad LinkedIn "ibandakanya kuphela iiprogram zokupapasha ozenzayo kwinkampani ethile kwaye ikunika ithuluzi lokufikelela elikhethekileyo elikuvumela ukuba wabelane nge-akhawunti nabanye abantu ngokuhlula ulwazi lolawulo lwe-ad kwi-akhawunti yakho.
Emva kokuba udale i-akhawunti yesikhangiso sezo shishino, uya kuba nokongeza abanye abantu kwicala "yezoshishino" ze-akhawunti yakho ye-LinkedIn kwaye ubanike iindima ezifanelekileyo, ezibandakanya amalungelo apheleleyo "admin", okanye "inqanaba" elivumela umntu ukudala nokuhlela imikhankaso yesikhangiso. Kukho nendima "yombukeli" evumela abantu ukuba bajonge iimetriki zakho zesikhangiso kodwa bangadala okanye bahlele izikhangiso. Ezinye iindidi ziquka "umnxeba wokuqhawula" onokutshintsha ulwazi lokubambisa i-akhawunti kunye "nomnxeba wokuqhagamshelana" ofumana ii-imeyile malunga neentengiso.
Inkampani inikeza imibuzo ehlala ibuzwa iifayile zenkxaso malunga neakhawunti yezoshishino kwiintengiso.
Kulula ukudala i-akhawunti ye-ad ad, nokuba kunjalo. Ungene ngemvume uze uye kwi-Dashboard ye-Ad ye-LinkedIn kwaye ujonge igama lakho ngasekunene. Kufuneka athi "ungabikho" eduze kwegama lakho, oko kuthetha ukuba ungenele kwi-akhawunti yakho. Cofa umgca ophantsi uze ukhethe "Yakha i-akhawunti yoshishino."
Ifomu ekhulayo iya kubonakala ikucela ezimbini zeengcaciso. Okokuqala, lifuna igama lenkampani eliza kuhlanganiswa kule akhawunti yezo shishino. Faka igama lenkampani. Uzakufuna ukudala iphepha elitsha lekampani kwi-LinkedIn ukuba inkampani yakho ingabonakali. Ukuba inkampani sele ikhona kwi database, igama layo kufuneka livele njengoko uthayipha igama. Ukukhetha igama lenkampani kunye nokuchofoza "ukudala" kuthetha ukuba uqinisekisa ukuba ugunyazisiweyo ukwenza ibhizinisi egameni lenkampani.
Okwesibini, kwifom ye-popup, kufuneka uxelele igama olifuna ukuyisebenzisa kule shishini kwiziko lakho lokuphatha i-akhawunti. Apha ungangena ingcaciso encinci ukuba kulula.
Qaphela ukuba uvunyelwe ukudala i-akhawunti yebhanki enye ye-ad, enokuba luncedo kakhulu xa uceba ukulawula iiprogram ze-advertisingIn zentengiso egameni leenkampani ezahlukeneyo.
03 we 04
I-LinkedIn Isikhokelo sokuThengisa: Indlela yokudala nokubeka izikhangiso
Kulula ukudala nokulawula umkhankaso wesikhangiso kwi-LinkedIn. Kufuneka wenze oku okulandelayo:
- Igama lomkhankaso wesikhangiso : Eli gama lingaphakathi kwaye lingabonwa luluntu, ngoko kuya kuba nayiphi na into oyithandayo. Injongo yalo kukuvumela ukuba uqoke iqela leentengiso kwisimo esisodwa, ukuya kwi-15 ngomkhankaso ngamnye. Ngoko zama ukuchaza injongo yeqoqo ngalinye lesikhangiso xa udala igama lakho lomkhankaso wesikhangiso.
- I-Ad Text, Isihloko kunye neSithombe : Efana ne-Google AdWords, ubhala imigca emibini yesicatshulwa (ukufikelela kwiibali ezingama-75) kunye nesihloko (kufika kwiibali ezingama-25.) Ngokungafani ne-AdWords, unokongeza umfanekiso, isilinganisi esilinganisela ama-pixels angama-50 ngama-50 pixels.
- I-URL ye-Destination apho abantu baya khona xa baqakraza kwisibhengezo sakho. Ingaba iphepha elikhethekileyo lokungena kwiwebhusayithi yenkampani yakho okanye kwelinye lamaphepha akho eendaba loluntu ukuba uzama ukwakha abalandeli okanye ukuthandwa.
- Khetha abaphulaphuli bakho bokubhengezwa Ekugqibeleni, uya kukhetha ngubani ofuna ukufumana iintengiso zakho. Iinqunto zakho zibandakanya ukujoliswa kwezihloko ezithile zomsebenzi, iinkampani, i-geography kunye nolwazi lwabantu abasebenzisa inethiwekhi ye-LinkedIn. Olunye ukhetho lungaphandle kwintanethi, nge-"LinkedIn Network Network", iqoqo lewebhusayithi yeendaba ezibandakanya iiwebhusayithi ezinkulu zeendaba.
Kukho ukhetho lokudala iintengiso zevidiyo ze-LinkedIn, ezikuvumela ukuba ufake ividiyo ye-YouTube kwisibhengezo sakho.
Ikhasi elilandelayo lichaza ukuba iindleko ze-LinkedIn zibiza njani kunye nokuba zixabiso kangakanani.
04 we 04
I-LinkedIn Isikhokelo sokuThengisa: Iintengiso zamaxabiso
Njengeminye imikhiqizo yentengiso ye-intanethi, i-LinkedIn ikunika ukhetho lokuba ufuna ukuba ixabiso lakho lisekelwe kwinani lokuchofoza isikhangiso sakho esilunayo okanye ukuba ziboniswe kaninzi kangangoko. Ezi ntlobo zombini zibizwa ngokuba "ngeendleko ngokukhafaza" okanye "ukuchofoza ukuhamba", kunye "nokubonakala.
Amanye amashishini asebenzisa ukucofa-qalisa okokuqala ukuvavanya ukuphumelela kweentengiso ezithile, uze utshintshe kwixabiso elisekelwe kumbono xa sele ufumene ukuba isikhangiso sisebenza kwaye ufumana inani elichanekileyo lokuchofoza.
Uza kuseka iqela lexabiso lentengo ngokubhekiselele ekubeni usebenzisa i-click-throughs okanye imbonakalo. Ukuba ukuchofoza kwayo, "uza kubhada" okanye usethe inani eliphezulu ozimisele ukulihlawula ngokukhawulayo, kunye nesabelomali esipheleleyo sosuku lonke, ubuninzi obuzimisele ukuchitha (kufuneka ukuba ubuncinane i-$ 10 ngosuku.)
Ukuba ukhetha ixabiso lokusekelwe kumbono, ixabiso liya kuba lixa elilinganiselweyo kwi-1,000 imiboniso yeentengiso zakho.
Kuzo zombini iimeko, ixabiso lentengo liya kuhluka ngohlobo lwezinye iinkampani ezikhuphisana ngexesha elifanayo. U-LinkedIn uza kukubonisa uqikelelo olusekelwe kwiimeko zangoku zeemarike, kwaye kwakhona kukubonisa ixabiso elithe ngqo xa isikhangiso sakho sihamba siphile.
Iindleko ezingaphantsi - Kukho imali eyi-5 yokuqalisa efunyenwe kuphela. Emva koko, ubuncinci be-$ 10 ngosuku ngeentengiso-ngqakrazo zeentengiso, kunye ne-$ 2 ngokuchofoza nganye kwisibhengezo ngasinye, okanye i-$ 2-per-thousand impressions.