Indlela yokugqibela yokuthengisa kunye nokuthengiswa kweefowuni ukusetyenziswa okuphakamileyo kwamajelo ezentlalo zithenga iifowuni. Lo mkhuba uhamba ngokukhawuleza phakathi kwabathengisi abahlukahlukeneyo, kwi-plethora yezixhobo eziphathekayo kunye neepulatifomu. Ukuqonda okusemandleni okusebenzisa le maqhosha, abathengisi abambalwa abaye baxhuma kwi-bandwagon, befuna ukufumana inzuzo enkulu kuyo.
Iintanethi ezithandwayo zentlalo ezifana ne-Facebook kunye ne-Twitter sele iqalile ukuzisa ukuthenga amaqhosha, ngaloo ndlela unikezela ukhetho lokuthenga umthengi. Oku kunenzuzo kubarhwebi kunye nabani na abanokufikelela kwiindwendwe ezinkulu emhlabeni, ngokusebenzisa itengiso kulezi ziqonga. Ngelixa abathengisi abancinane banokukhetha ukugxila kwiimbalo ezithandwayo kakhulu, abadlali abaninzi baya kwandisa iinkonzo zabo kuzo zonke iziteshi ezinkulu, ngaloo ndlela babe nokwenza isiseko sabathengi abaninzi kubo.
- Indlela i-Mobile Retail iye yatshintsha ngayo ngo-2015
Ukunyuka kweMCommerce kwi-Social Media
Kungenakwenzeka ukuba ezininzi iinkonzo zeendaba zoluntu ziza kwenza umsebenzi wokuhlawula ongenamsebenzi-oku kuya kuphucula imali yabo yentengiso, ngelixa idibanisa ixabiso kwiWebhusayithi yabo. Inani langoku likhula ngokukhawuleza lokuthengwa kwangaphakathi noxanduva kwaye ukuhlawulwa kulindeleke ukuba kuthathe le nto iqhubeke phambili. Ngokukhawuleza, abathengi baya kuba nako ukuthenga nokuhlawula nayiphi na imveliso, ngeyiphi na ifowuni yeselula, eqhuba malunga nantoni nayiphi na inkqubo yokusebenza.
- Ifowuni-Isicwangciso sokuQala: Kwenzeka njani oku kuThengisa
Nantsi indlela ezinye zezicwangciso ezinxibelelwano lwezonxibelelwano zentlalo ukufumana izibonelelo zokuthenga amaqhosha:
- I-Facebook kunye ne-Twitter kungekudala ziquka ukuthenga amaqhosha ngaphakathi kwezithuba zabo ezixhasiweyo. Ezi ziqhosha zivumela abasebenzisi ukuba bathenge ngaphakathi kweso sicelo, ngaphandle kokuya kwi-app yangaphandle okanye kwiWebhu. I-Pinterest iye yazisa ukuba iqhosha layo lokuthenga liza kufika kungekudala.
- I-Google ngoku kukholelwa ukuba iceba ukudibanisa ukuthenga amaqhosha ukuxhasa iziphumo zophando kwii-smartphone kunye namacwecwe. Oku kuya kudala amava ahluke ngokupheleleyo kubasebenzisi, ngelixa kudala amathuba okuthengisa abaguqele ukuguqula iindwendwe zabo kubaxumi.
- I-Snapchat ichazwa kwinkqubo yokuhlanganiswa kwentengiso yeselula kunye nokuthumela imiyalezo yeselula, kunye nokuthi utyalo-mali olufunyenweyo kwisicelo sokuthenga, iSpres. Ngaloo nto, inkampani iceba ukuxhamla inzuzo yezorhwebo.
Thenga amaqhosha ngokubhekiselele ekuthengeni abathengi abashukumisayo, abazithengela ngokukhawuleza kwi-intanethi. Ngexesha elithe xa bathatha ukucinga ngaphambi kokugqiba ukuthenga, abancinci banako ukwenza loo nto. Abadayisi baya kwenza kakuhle ukuqonda le nto kwaye banikezele ukuphequlula, ukuthenga kunye neenkonzo zokuhlawula abathengi. Ukwandisa iinkonzo ezisebenzayo kuya kubanceda bafikelele kubuninzi bebasebenzisi; ngokwenza njalo ukudala umgca wokuthengisa abathengi; ekugqibeleni, ukwandisa ukuthengisa ngokunyuka.
- Ukuthenga amaqhosha: Iimingeni abazibekayo kwi-Intanethi yeNtlalo yeNtanethi
Izinzuzo zoRhwebi loLwazi lwezeNtlalo
Izorhwebo kwezentlalo zentlalo ayiyi kuba yindwendwe rhoqo kwixesha elizayo. Nangona kunjalo, linikeza abathengisi ithuba elihle lokufikelela kwi-base-wide, engabonakaliyo, isiseko sabathengi, basasazeka kwihlabathi lonke. Ezinye iiplati ezibandakanya uluhlu lwabo, abathengisi abangakumbi banokuphucula ukuthengisa kwabo kunye neenzuzo.
Intengiso yezoqoqosho zentlalo yinkalo yeMCommerce, eye sele ifumene ukwamukelwa kumazwe amaninzi kuwo wonke umhlaba; ingakumbi kwiimarike ezifana neTshayina, apho ingcamango yokuthengisana kwengxoxo iphakamileyo. Nangona kunjalo, kuseyona entsha kwi-US kwaye iqala nje ukwenza uphawu lwayo kwimimandla yaseMerika. Ngenxa yoko, ukuzama ukufikelela kwiindawo zokuzonwabisa zentlalo kunye nokufikelela kubantu ababukeleyo ngaphandle kwelo xesha, kuya kuba mnandi kwi-American mCommerce shishini.
Abathengisi abakhulu kakhulu banokuqala ukuba baqale, ngokuhlola iziteshi ezahlukeneyo kwaye ekugqibeleni bahlawule abo bazinikezela ngokuphezulu. Kwimeko nayiphi na into, kuya kuba lunomdla ukuphawula impembelelo yangempela yeendaba zentlalo ekuthengeni iimpawu kwiimarike zaseMelika nakwezinye iimarike kwihlabathi lonke, kwiminyaka emibini elandelayo.