Iindaba: Instagram vs Snapchat

I-Instagram iye yaphezulu kwihlabathi iminyaka embalwa.Isikhundla sentlalo ekuphakameni kwayo sinabasebenzisi abayizigidi ezingama-500 kunye nezigidi ezingama-300 zabasebenzisi abasebenzisa iqonga kwimihla ngemihla. I-Instagram iyakubonisa ukuba i-80 ekhulwini yabasebenzisi bayo bangaphandle kwe-United States eyenza ibe yinqanaba lomhlaba jikelele. Oku kuza ngaphandle kokuthetha kodwa i-Instagram isalwela ukuhlala phezulu.

Ekupheleni kuka-2015 ukuya ngo-2016, i-Instagram yathatha isitulo sangasemva kwinqanaba lezentlalo (kwaye kusekhona) lisetyenziswe ngabaselula kunye nezigidi. U-Piper Jaffray ubambe isifundo sonyaka phakathi kwabaselula ngokumalunga neyona nto "ebalulekileyo" yokunxibelelana nentlalo kwinani labantu abathile. Ngo-2015, uSpapchat wayengowesine emva kwe-Twitter, i-Facebook, kwaye kwindawo yokuqala yayiyi-Instagram. Ngonyaka kamva, iSpapchat idlula zonke ezo ziseko kwaye ithatha indawo ephezulu. I-Snapchat isebenza nzima. Umzekelo omhle walo msebenzi okhuni, iSpapchat kunye ne-NFL yabhengeza ukusebenzisana kweminyaka emininzi.

Abantu bayaqaphela kwaye i-Instagram nayo.

Yiyiphi Instagram eyenziwe ukuhlala phezulu

I-Instagram sele ibe yintengiso yezentlalo. Iqalile njenge "window ecacileyo kwilizwe lonke" apho abasebenzisi beza kuthatha imifanekiso emangalisayo (ngokukodwa kunye nezixhobo zabo eziphathekayo) kwisithuba se-app, kwaye wabelane nabanye abasehlabathini.

Ngokukhawuleza i-Instagram yafika enkulu kwiindawo zayo ezinobungqina kwaye zonke iintanethi zentlalo zinomsindo. Ukukhula okukhulu kwenkqubo kubandakanya izigidi zabantu abaqala ukuwusebenzisa ingcamango yokuqala yezofoto kunye nokwabelana ngoku ngoku, ngokukhawuleza kunye nabaphulaphuli bakho. Ngokukhawuleza waqala izulu lezulu njengenkampani yomzali we-Facebook.

I-Instagram yenza iinguqulelo ezimbalwa apho kwakufuneka baqinisekise ukuba bahlala phezulu. Ngokomzekelo ukukhusela amancintiswano, i-Instagram inikeze amandla okongeza iividiyo. Ngokufanayo Facebook, yenza okufanayo ukucima iPisciscope ngokuphumeza umxholo we-Facebook Live. I-Instagram yongezelela nezinye iinkqubo zokusebenza ezinjenge-Hyperlapse kunye ne-Boomerang. Ndiyakholelwa yonke into yokulwa nantoni na iimeko (i-GIF kunye neenkqubo zokusebenza ezenzayo) into entsha ehamba phambili.

Njengoko ungabona umdlalo we-chess kubadlali kwi-industry yesikhishino se-platform.

Faka Snapchat

Ngo-2011 nangomnyaka ka-2012, iSpapchat ingena kweli shishini nge-bang-kwakhona phakathi kwentsha. Ingcamango engemva kweprogram yikhono lokubonisana ngokubonakalayo ngendlela ephilileyo. Isicatshulwa sezithuba zesikhashana sasichasene ngokuthe ngqo kweso se-Instagram kunye nezinye iinkqubo ezijoliswe kuzo. Ekuqaleni u-Snapchat usebenzisa "i-snaps" efana neefoto okanye iividiyo ezifutshane ezi-10. Emva kokuthunyelwa kwezi zikhefu ziza kuba nexesha elifutshane lokuphila, ngokuqhelekileyo emva kokuba umhlobo ebone, ngokuzenzekelayo ususwa. Iinkalo ezintsha ziqhubeka zizayo. Ngo-2014, i-Snapchat yazisa ii-Geofilters-izitifiketi ongazongeza kwi-snap yakho kwindawo ethile okanye kwisixeko. Ngo-2015, iifayili ze-Lens kunye neendaba zaza zongezwa. Iifayili ze-Lens ezisetyenziselwa ubuchwepheshe bokufumanisa ubuso ukuphonsa kwiiflethi ezitshatayo kumntu wakho ngelixa iindaba zeendaba zihlanganiswa ndawonye kunye nefestile. Ezi zixhobo zanceda uncedo lwadlula ulutsha kunye nezandla zabazali babo. Emva koko ngo-2016, iSpapchat yongezelela iMemori eyayiqala ukuhlolisiswa ngenxa yokuba iyahambelana nemigaqo-siseko yemigaqo-nkqubo.

Imemori ikuvumela ukuba uthabathe kwaye uyisindise ukuze ushicilele kamva.

Umxholo we-Snapchat uhlala kwimbali elifutshane kodwa ukuqhubela phambili kokunyuka kokusetyenziswa kuye kwaba yiNdaba. Ngokuvumela umsebenzisi ukuba athethe ibali elincinane leendlela abapheka ngayo isidlo esithile, emva kwemifanekiso yokudubula kwesithombe, ukuqaliswa okukhethekileyo iqela, emva kwemiboniso yenkampu yokuqeqeshwa kwebhola yebhola - ithathwa ngumdlali webhola lebhola - zonke ezi ngcamango zamabandla ziamandla eS Snapchat.

I-Snapchat iqale njenge-app ye-messaging kwaye yajika ibe yinkqubo yokusasazwa ngeeNdaba.

Faka i-Instagram kunye ... I-Instagram Stories?!

Njengoko ndathi ekuqaleni, i-Instagram kunye nabasebenzisi bayo abayizigidi ezingama-300 babona iSpapchat kunye nabasebenzisi bayo abayizigidi ezili-150 kunye nabasebenzisi abandayo.

Umsunguli we-Instagram, uKevin Systrom, uye wanikezela ngetyala kwi-feature yabo, kuSpapchat. Ngomoya ofanayo naye uyaphawula ukuba akuyiyo into eyakhiwe kodwa i-spin uyenzayo.

Kulungile ukuba uphendule kwiso iso, umzuzu kakhulu. Iindaba ze-Instagram zifana kakhulu neSpapchat. Ndithetha i-pixel yayo efana ne pixel. Ngokuqinisekileyo i-Instagram iya kwamkela ezi zixhobo xa zibona ukukhula kwabantu beSpapchat.

Umbuzo uwukuthi: ngaba le nto iya kunceda Instagram? I-Instagram iyancipha ngokubandakanyeka kwayo. Abantu bathumela ngaphantsi kwi-Instagram kunye ne-platform yolwazi lwezentlalo, akusona uphawu oluhle. Njengoko kuchaziwe nguJessica Lessin kwi-CNBC, "Kukhona imibuzo eninzi evulekileyo (kunye nalo mcimbi omtsha) kwaye siya kubona ukuba kunceda ngokufumana loo nombolo yokuposa ngamnye ngomsebenzisi."

Kuthetha ukuthini oku kubasebenzisi beefoto?

Okokuqala, ndingummkeli omtsha we-Snapchat - njengenqobo nje ngeenyanga ezimbalwa. Andizange ndiyiqonde indlela yokuyisebenzisa okanye ndazibona ixabiso kuyo, ndaze ndaqala ukubona amanani kunye nokubandakanyeka. Izenzo zokuziphatha zihluke ngokupheleleyo. I-Snapchat ayiyona indawo yokwabelana ngemifanekiso yakho epheleleyo njenge-Instagram. Ndisebenzisa uSapapchat ukwabelana kwam emva kweembonakalo kunye nobuntu bam. Instagram Ndiyisebenzisela iphothifoliyo yam kwaye ndithumele abathengi abanokubona oko ndiyenzele abanye.

Ngokungeza amabali kwi-Instagram, inokuba yindawo enhle kum ukuba ndiqhubeke ndibonisa emva kwam esitezi umsebenzi kwaye ndisigcine sibi kakhulu kwaye sibonise ubuntu obuninzi. Into endizenzekelayo nge-Instagram kukuba ndineendlela ezininzi eziphulaphulayo kunokuba ndiyenze kwi-Snapchat. I-Snapchat inamaphesenti amancinci alabaphulaphuli kunye nabakhe ndakha ubuhlobo kunye. Ndiyakwazi ukubeka icwecwe elimnandi ebusweni bam kwaye ndihlabe Ngenyameko I-Whisper kwaye andiyiki ukulahlekelwa ngumthengi. Andicingi ukuba ndikulungele ukwenza loo nto nge-Instagram ngaphandle kokungazi ngubani obukeleyo.

Siza kubona apho konke oku kuya kukhokelela khona. Ndiza kukubona kwimihlaba yomabini kwaye uzive ukhululekile ukuthetha okanye ugrame.