I-iPad kunye ne-iPhone App Store Marketing
Ithe nyathelo elibalulekileyo ngamanye amaxesha linyanzelwanga xa kuphuhliswa iinkqubo ze-iPad kunye ne-iPhone ngeendlela zokuthengisa intengiso yakho. Kuya kuba lukhulu ukuba izitshixo zokuphumelela zijikeleze ukubhala ikhowudi efanelekileyo kwaye inobungozi obuhle, kodwa ukuba uluntu alukwazi ukuba lwakho lokusebenza lisekho, aluyi kuphumelela.
Ngoko uhamba njani ngokuthengisa i-app yakho? Awudingi uhlahlo lwabiwo-mali olukhulu ukuzalisa iimveliso ezikhuphisanayo kunye neentengiso ze-app yakho, kwaye ngokwenene, unokuba ungafuni ukujongana neentengiso kuzo zonke. Ngenhlanhla, kukho iindleko ezincinci zokuthengisa i-app yakho kwaye uzama ukuphumelela ekulweni ukuze usebenze ngokubanzi.
Ukuhlaziywa: i-Corona SDK ye-iPhone kunye nePadesi yophuhliso lwe-iPad
1. Ukuphuhlisa i-Clean, i-Bug-Free and Marketable App
Indlela efanelekileyo yokuthengisa i-app yakho kukuba ngabaphulaphuli lwakho lokusebenza. Ngoko nyathela enye yokuphumelela kukuba ube ne-app eyingqayizivele okanye ubuncinane i-spin ekhethekileyo. I-intuthuko engcono ongayinika insiza yakho kukuba kubekho isizathu sokuba abantu bayilande. Ngaphandle kwalokhu, qiniseka ukuba wenze uvavanyo olufanelekileyo kwaye ukhulule inguqu ecocekileyo yohlelo lokusebenza. Inqaku lakho lokuqala ekuthengiseni liya kuza xa iprogram yakho ikhutshwa kuqala, kwaye ufuna ukuba aba bakhuseli babingelelwe ngemveliso ecocekileyo ukuze ufumane ukuhlaziywa kwamakhasimende okuqala.
2. Bhala iNgcaciso Enhle Kwi-App yakho
Andikwazi ukubala inani lamaxesha ndibone i-app esithengiswayo eneenkcazelo enye okanye ezimbini zenkcazo engatshoyo kumthengi nayiphi na into malunga neprogram. Ngokuqinisekileyo, unokuba unamathele ama-skrini, kodwa ufuna ukuvala ukuthengiswa ngamagama akho. Qinisekisa ukuba iinkcukacha eziphambili zeenkcukacha uze ubhale inkcazo eya kubangela ukuba umthengi ahlasele iqhosha lokukhuphela. Khangela iinkonzo eziphumelelayo kwinqanaba lakho kwaye ubone indlela abasebenzisa ngayo insimba yokuchaza ukuzithengisa ngokwabo. Ukuba ungumlobi osweleyo, unokucinga ngokuqesha umntu ukuba abhale le ngcaciso kuwe.
Enye inkohliso efanelekileyo enokuyenza kunye nenkalo yenkcazo kukukhankanya ukhuphiswano lwakho ngqo, ngokukodwa ukhuphiswano oluphumelelayo. "Le app ifana ne _____, eyenza _____." Oku kunokukunceda insiza yakho ifike kwiziphumo ezininzi zokukhangela.
3. Shintsha Umhla wokuKhutshwa koNcedo lwakho
Umhla wokukhishwa kwesicelo sakho uhlala ungasebenzi kumhla owawufake kuyo kwisitoreji sohlelo lokusebenza. Kodwa emva kokuba i-app yakho ihlaziywe kwaye iyakwamkelwa, unako (kunye kwaye kufanele!) Utshintshe kuze kube yimini eyenziwe ngayo kwivenkile yesicelo. Oku kuya kuludweliswe kwi-iPad kunye ne-"app entsha" yeenlist, ezinokukunceda ukuqhuba ukuthengisa kwangaphambili.
Le nto ungayenza kuphela ukukhululwa kwakho kokuqala, ngoko ungazami xa ukhulula iqhosha. Kodwa ngokuqinisekileyo kufuneka uyenze ngoba unikeza insiza yakho ezinye iintengiso kwiintengiso zesicelo.
4. Hambisa i-Free Version
Ukuba awuxhomekeke kwizikhangiso ezingaphakathi kwi -app okanye imodeli ye - freemium ukwenza imali yakho incedisi yakho, cinga ngokunikela nge "lite" okanye "inkululeko" yenguqu yakho yohlelo lokusebenza. Le nguqulo mayibe nekhonkco kwinguqu ye-premium kwaye kufuneka ibe neempawu eziphambili ezikhuselekileyo ukuba umthengi uyazi ukuba baya kuthenga ntoni, kodwa ukushiya ngokwaneleyo ukuba baya kufuna ukuvula izikhwama zabo.
5. Phinda uhlaziywe
Awudingi ukuqesha i-PR enkonzo ukuba ubhale kwaye uthumele ukukhululwa kweendaba. Khangela isihloko sakho sohlelo lokusebenza kwiGoogle uze ufumane iikholeji zeepapasho kunye neeblogi ezijoliswe kuzo ngokukhutshwa kweendaba. Yaye qiniseka ukuba uthetha ukuba ikhowudi yokukhupha iyafumaneka kulabo bafuna ukuphonononga i-app. Le yindlela eyona ndlela eyintloko yokuthengisa, kwaye ingaba neyona nto eyona nto yokuthengisa. Ukuba unokufumana ifowuni yakho ichazwe kwinqaku kwi-site efana ne-Mashable okanye i-TechCrunch, awuyi kubona kuphela ukunyusa ekulandeleni, uza kubona ezinye iisayithi zokuphonononga zilandela ukukhokela kwazo.
Musa ukuhlawula izibuyekezo. Ndandimangalisiwe ngethuba lokuqala ndathumela ii-imeyile ze-PR kuphela ukuba ndifumane iindawo ze-iPhone / iPad zokuphonononga zifuna ukundityhalela ukuba ndihlolisise insiza yam. Esinye isayithi sacela i-dollar eyi-dollar ukuphonononga i-app. Ukuba isayithi ayikwazi ukwenza imali ngokuthumela ukuhlaziywa kwakho, ithetha ukuba indawo ayinayo abafundi abanelisayo. Oko, oko kuthetha ukuba yinkcitho yemali ukuhlawula ukuhlaziywa.
6. Yiba nebhodi yebhodi ye-Intanethi kunye neempumelelo
Amandla eMidlalo yeMidlalo ye-Apple yikhono layo lokudala i-buzz ecaleni lwakho lokusebenza. Ukuba uvelise umdlalo okanye enye insiza enokusebenzisa iibhodi zamagosa kunye / okanye impumelelo, ingaba yinkampani ebalulekileyo yokuthengisa ukuyongeza kwi-app yakho. Akukuphela nje oku kunokukhokelela ekuthungeni umngane kumhlobo, kodwa unokufumana iprogram yakho ibhalwe kuhlu lwenkqubo entsha yeebhodi yabaphambili, enokuqhuba i-sales.
7. Ikhululekile kwiSuku
Musa ukukhathazeka ngewebhusayithi ezinikezela ukuluhlu lwesicelo sakho samahhala sosuku, yenza oko ngokwakho. Uya kumangaliswa kwinani leendawo ezifuna ukuhlawulisa imali ekhohlakeleyo ukuba ibhalwe phantsi, kwaye kukho ukukhathazeka ukuba ezinye zokulandwa kwezi ziza eziveliswayo azikhoyo.
Ukutshintsha nje itekisi yentengo yesicelo sakho ukukhulula kuya kukwanela ukuvelisa ukukhutshwa ekukhutsheni, okuza kukunceda ukufumanisa bonke abaxabisekileyo abahlaziyi bamakhasimende kwaye uqalise ibhola ekugqithiseni umngane kumhlobo. Yaye ukuba i-app yakho isebenzisa inzuzo kubhodi yabaphambili ye-intanethi kunye nempumelelo, ukukhulisa kwisiseko sakho somsebenzisi kunokubaluleka kakhulu.
8. Don & # 39; t Yiya kwi-Overboard kwizikhangiso
Njengoko ndikhankanywe ngasentla, akudingeki ukuba uchithe ibhakethi yemali ukuze ube nesicwangciso esiyimpumelelo yokuthengisa. Enyanisweni, ibhanki kwiintengiso ingaba yinto yokudlala. Unokuthi uchithe amaxesha amaninzi intlawulo yakho yohlelo lokusebenza ukuze ufumane enye yokukhuphela, kwaye yindlela ephela yokuqinisekisa ukuba oku kufuneka uyihlawule, ekugqibeleni, kukufumana ifowuni yakho ibhalwe phakathi kokulayishwa okuphezulu ngosuku. Ukuba uluhlu oluphezulu lokulanda uluhlu lwakho luyinjongo yokugqibela yiphina isicwangciso sokuthengisa, kwaye kuluhlu olo luza kuzisa ezininzi zokulanda, kodwa ukuzama ukufika khona ngeentengiso kungasisiphakamiso esibi kakhulu kungekho siqinisekiso sokuba kuya phu melela.
9. Jonga nge-App yakho & # 39; Point Point
Ukufumana i-app yakho yexabiso elichanekileyo kunokubaluleka ekuqhubeni ukuthengisa. Emva kwakho konke, insiza exabisekileyo kwi $ 4.99 xa abaphiswano beya ku-$ .99 kuya kuba yintengiso enzima kungakhathaliseki ukuba ihlaziywe kakuhle. Kodwa ngelo xesha, ukuba unako ukufumana isiqingatha sokulandwa kwi-$ 4.99 njengoko unakho kwi $ .99, uzisa imali emininzi ngexesha elide.
Ukuba uthengisile i-app yakho kwi-dollar engaphezulu .99, ungesabi ukudlala ngexabiso elithile ukufumanisa ukuba imilinganiselo yokukhuphela iyamaxabiso ahlukeneyo. Kwaye ukunciphisa intengo kunokukhokelela ekubongiseni kwabo kwiindawo ezifana ne-AppShopper.com. Ezi zindawo zipapasha utshintsho lwexabiso, ezinokubangela ukunyusa ekuthengiseni ukuba ulahle ixabiso lakho. Wonke umntu uthanda ukuthengiswa!
10. Jonga uluntu
Oku kubaluleke ngakumbi ukuba unemveliso ye-niche. Ukuthintana nabaphulaphuli bakho kungaba yindlela ephakamileyo yokukhulisa isiseko sakho somthengi. I-Facebook kunye ne- Twitter ziindawo ezintle zokuqala kodwa musa ukuzihoxisa iifom yeengxoxo ezahlukeneyo. Ukuba uye wavelisa uncedo lwe-RPG olunceda abantu abanamaphepha amaninzi kunye nokugcina umkhondo wemifanekiso yobunjani, khangela iforum yeengxoxo ezinikezelwe kwimidlalo yokudlala indima. Ukuba i-app yakho igxile kwiindlela zokupheka kubantu abanemimiselo eyimfuneko yokutya, bafikelele kwiwebhu kwaye bafumane uluntu olujolise kulo bantu.
Bonisa I-App yakho Kwi-Showcase yethu
11. Yiba neZiko leNgcali
Awudingi ukuchitha itoni yemali kwiwebhusayithi. Enyanisweni, umxholo oqhelekileyo we-Wordpress unokugqiba kakuhle. Into ongayifunayo yiwebhsayithi ebonakala ngathi yaveliswa ngumqhubi webhuculo webhutyana ngethuba lokuqala kuma-1990. Ikhwalithi yakho yewebhusayithi iya kunika abantu ingcamango yokuba luhlobo luni lokulindela kwi-app yakho, ngoko ukuba iwebhusayithi yakho ikhawuleza iphonswe kunye kwaye ibonakala ikhuni, abaphulaphuli bakho abayi kulindela okuninzi kwi-app yakho.
12. Yenza iVidiyo ye-YouTube
Ingaba unomdlalo? Okanye i-app epholileyo kwaye ezonwabisayo? Ngokubambisana nokusebenzisa ii-media media sites, abaphuhlisi bathathe i-YouTube ukunceda ukuthengisa iimveliso zabo. Kwaye kwimeko ezininzi, sele kusebenze kakuhle. Akunako nje i-YouTube inokukunceda ukuba ukhangele imveliso yakho kubaphulaphuli bakho, kodwa enye yindlela enika ithuba lokuba insiza yakho ihambe yintsholongwane.
Ngaba Uyazi Iyona ndlela ekhawulezayo yokuqalisa i-iPad App?