Kwintambo yokuhlaziywa kwezentlalo, idatha, kunye nokwenza imali kunye nempumelelo ye-brand, i-Instagram ngoku ihlinzeka nge-Instagram analytics, okanye njengabantu abalungileyo kwi-Instagram bayibiza - i-Insights. Ukuqonda kuyinto ebininzi abaye bayicelayo-iminyaka. Iinkonzo zenkampani yesithathu kunye neenkonzo ezifana ne-Iconosquare zanikeze i-analytics ngokugxilwa kwazo kwangaphambili kungekhona kwimveliso njengoko iguqukile. Ezi nkonzo zazingabakhokeli be-Instagram abafuna ukubona indlela zabo izithuba kunye neakhawunti zabo zenza ntoni kwaye banethemba lokwenza imali ngeakhawunti zabo. Kwiinkonzo, uyakwazi ukubona i-plethora yee-analytics ezibandakanya indlela zakho izithuba ezenziwe ngayo kunye nazo zonke ezinye izithuba kwi-akhawunti yakho, yintoni iintsuku kunye namaxesha asemgangathweni ukuthumela, owalandela kwaye engakulandeli, nokuba ama-hashtag akho asebenza.
Eyona ndlela inyaniso, i-Instagram ifuna ukuqinisekisa ukuba unokukwenza oko ngaphakathi kweso sicelo. Kuyafana ne-analytics yokuba i-Facebook inikezele, le ngcaciso ikunika uhlalutyo olufanayo. Le dashboard ibonisa ukuba ibaluleke njengokuba ngoku ungabona indlela abanye ababandakanye ngayo nomxholo wakho. Ngoku ukwazi ukubona ukubonakala, ukufikelela kwakho, kunye nokubandakanyeka kwakho kunye kunye nabalandeli bakho bebenxibelelana kunye nezikhundla zakho (cinezela okanye amazwana) uze uqhathanise kunye nezithuba zangaphambili neveki.
Kubani abakuzibuzayo ngenjongo yalezi zihlalutyi kumbono womthengi, ukuba i-akhawunti yakho kunye nezikhundla zayo zenza kakuhle, abathengisi kunye nabaxhasi benkampani, baninzi kakhulu ukuba basebenze nawe malunga nendlela amanani akho afanelekileyo ngayo. Ngoku lixesha lokubonakalisa ukuba abalandeli bakho balingananga (bathengiweyo) kwaye ukubandakanyeka kwakho akuvelwanga (kuthengwa). Nangona kukho ezininzi iimpazamo zaloo mva. I-Instagram iye yaba lixhoba le-media media fallout kangangokuba ezinye iiprojethi zeendaba zentlalo zithotyelwa kuyo - kuya kuhlala kusekho enye into ekufuneka ithathe indawo yayo. Ngenhlanhla ngenxa ye-Instagram, ine nkampani yomzali wayo, i-Facebook, ukunceda njengoko ihlala iyinja ephezulu kuyo yonke iiplani kwaye ayikhangeleli ngathi loo nqununu yezokuhlalisana yoluntu iya kulahla nanini. Instagram nakuba, unomsebenzi onokwenza. Insights enye indlela yokuba idlule phambili komncintiswano kunye nobomi besikhaliso. Kwakhona i-Insights ibonisa izinto ezigcinwe kwikamva; hlawulwa. Amashishini amancinci amancinci aya kuthanda iInsights.
Kukho i-200,000 ishishini kwi-I-program, usebenzisa i-platform ukukhulisa ukuthengiswa kwemveliso kunye neenkonzo. I-Instagram ibonise kubo bonke abasebenzisi bayo, isiqingatha sabo silandela ishishini kwaye siqhubele phambili, ngokwenene malunga nama-60% afunde malunga nemveliso emitsha kunye neenkonzo kwi-Instagram.
Ukugqitywa kwehlabathi jikelele kweenkcukacha ezikhoyo zigqityiwe ngamazwe ngamazwe kodwa kusekho abaninzi abaye bebuza ukuba bakhangele ntoni.
I-Post Analytics kunye ne-Akhawunti ye-Akhawunti
I-analytics yeposi ihamba ngamacandelo ngamnye omxholo. Unako ukufikelela kwi-analytics nganye yeposi emva kokuchofoza kwithuba lakho kwaye uhlasele i-'Sing Insights '. Apha uya kufumana:
- Impembelelo: Inani elipheleleyo lexesha lakho leposi libonwe.
- Finyelela: Inani lee-akhawunti ezizodwa eziye zibonayo isithuba sakho.
- Ukubambisana : Inani lezinto ezifunayo kunye namazwana kwisithuba sakho.
I-Akhawunti ye-Akhawunti ikunika ukuphefumlela ngokupheleleyo kwendlela i-akhawunti yakho ifanele ngayo ngeveki ekhoyo kunye nendlela efaniswa ngayo kwiiveki ezidlulileyo. Unako ukufikelela kwi-analytics yakho epheleleyo ngokuchofoza ulwazi kwiphepha lakho eliphambili phezulu ngakwesokudla. Apha uya kufumana:
- Iiposenti eziphezulu kule Myanga: Oku kubonisa zonke izithuba zakho kwiintsuku ezingama-30 zokugqibela kwaye ubonisa ukuba yiyiphi eyona nto ingcono.
- Abalandeli : Ukwaphula abaphulaphuli bakho bonke ngesini, ububanzi bomda, indawo zakho eziphezulu, kunye nokubandakanyeka kwabaphulaphuli bakho ngeeyure ezona zihamba kakuhle kunye neentsuku ezilungileyo xa zisasebenza. I-Instagram isinika wonke umntu amandla okuqonda ngokuphathelele abalandeli babo kunye noluntu lwabo. Ngokubonelela ngeendawo ezithandwa ngabantu, ukuthanda ubulili, kunye nobudala baloo bantu, i-Instagramers kunye nemikhiqizo ngoku iyakunika umxholo oza kulungelelanisa ukulandelelana kwabo.
- Ubulili kunye nobudala: Ukunikezela ngokuphazamiseka kwabaphulaphuli bakho ngobulili kunye nobubanzi beeminyaka.
- Indawo: Ukunikezela apho bakho abalandeli bakho abakhutheleyo banokuphulwa kweedolophu namazwe.