Yiyiphi i-Social Media Marketing?

Yaye indlela yokuThengisa iMedia Media inokukunceda ngayo

Ukuthengiswa kweendaba zentlalo yinkqubo yokuthengiswa kwiindawo zentlalo yoluntu ezifana ne- Twitter , i- Facebook kunye ne-YouTube. Ngokusebenzisa indawo yentlalo ye-intanethi, ukuthengwa kweevenkile zentlalo kunako ukuxhuma kunye nokusebenzisana kwinqanaba elincinci lomntu kunye nelinamandla kunokuba kuthengiswa kwendabuko.

Isicwangciso sesicatshulwa sokusasazwa kwintlalo sinokuba lula nje ngokuba neblogi yenkampani, i-akhawunti ye-Twitter, okanye idibanisa "Digg This" kunye ne "Tweet This" kunye nokugqitywa kwamanqaku. Kwakhona kunokuba nzima njengokuba nephulo elipheleleyo elibandakanya iiblogs, i-Twitter, ii-intanethi kunye nevidiyo ezinentsholongwane kwi-YouTube.

I-Social Media Marketing kunye neendaba zeNtlalo

Indlela elula kakhulu yokuthengiswa kweendaba ezentlalo kukuthayipha amanqaku kunye nokufakwa kweeblogi zokungenisa ngokulula nokuvota kwiindawo zeendaba zoluntu ezifana ne-Digg. Ukuba uye wafumana umlinganiso wevoti ye-Digg okanye Yabelana Le widget ekupheleni kwinqaku, ubone le fom yentengiso yezobambiswano ezentlalo.

Olu hlobo lokuthengisa lungasetyenziswa ngokuzenzekelayo, ngoko kulula ukuyisebenzisa. Iyakwazi ukusebenza kakuhle kwiinkampani zoshishino, kwaye ingaba yindlela ephakamileyo yokukhuthaza iblogi yeenkampani.

I-Social Media Marketing kunye neBlogs

Kwiintlobo ezininzi, iiblogi zinokuthi zisebenzise njengesandiso seendaba zemveli. Njengokuba iikopi zokuphonononga zingathunyelwa kumaziko asasazo njengemaphephancwadi kunye namaphephancwadi, nazo zingathunyelwa kwiiblogi ezidumile kulo mbandela.

Iiblogi zinika ithuba lokubeka 'iindwendwe ezibonakalayo'. Ngokomzekelo, abalobi abaninzi baye bavalela ukuba babe neencwadana zokutyelela iincwadi, ezivumela ukuba bafikelele abalandeli babo ngaphandle kweendleko zokuhamba. Ezi ncwadana zokutyelela iincwadi zingabandakanya i-interviews yombhali kunye neeseshoni ze-Q & A kwakunye nokuhlolwa kweencwadi kunye neencwadi zokunikezela.

UkuLawulwa kweeNtlalontle zeNtlalo kunye noLuntu

Kuye kubaluleke kakhulu ukuba nobukho kwiindawo zokunxibelelana kwezentlalo ezifana ne-Facebook kunye ne- MySpace . Ukongezelela kula maninzi amanethiwekhi asekuhlaleni, kukho ezininzi amanethiwekhi amaninzi asekuhlaleni angase abe yindawo efanelekileyo yokumisela inkampu yemveliso ethile.

Umzekelo, umculi angase abeke iphrofayili kwi-Last.FM kunye ne-MySpace, ngoxa i-movie iyakwazi ukuphakanyiswa kakuhle ngeFlixster ngokungezelela kwi-Facebook.

Iintanethi zentlalo azinikezeli abathengi indawo ukuba bafumane igama, banikezela indawo yokusebenzisana nabathengi kwaye bavumele abathengi ukuba basebenzisane. Le nto ingaba yinqalo enkulu yokumaketha ukuhamba kwintsholongwane kwaye uthabathe umzamo omkhulu.

I-Social Media Marketing kunye ne-Twitter

I-Twitter ithathe i-steam eninzi kunyaka odlulileyo ukuba ibe yindawo enkulu yokuthengisa imidiya yoluntu. Ngoxa i-Twitter iye yanda ngaphaya kweengcambu ze-microblogging, kubalulekile ukucinga nge-Twitter efana neblog blog. Nangona injongo ephambili kukufumana igama, kubaluleke kakhulu ukuba ungeze umnxeba kunokuba uthembele kwi- RSS feeds ukuhambisa ukushicilelwa kwe-stale okanye ukuphinda ubambe iblogi yenkampani.

Ukongezelela ekukhuleni inani labalandeli, i-Twitter inokusebenza ngokuthe ngqo xa uxhulumana nabathengi kunye nabalandeli.

UkuThengiswa kweMidiya yoLuntu kunye ne-YouTube

Ezinye zezona zixhobo eziphambili zezoqoqosho zentengiso kwiziko le-YouTube kunye nevidiyo ye-viral. Nangona ngokuqhelekileyo kudla ixesha kunye nokubiza, i-YouTube ingaba lula yecala eliphambili lomkhankaso weendaba woluntu.

Ngenxa yobume bentlalo, i-YouTube ingaba yindlela enhle yokusebenzisana nabathengi kwaye ibandakanyeke ekuthengiseni kunye nemveliso. Umzekelo obalaseleyo wokuthengiswa kweendaba ezentlalo kwi-YouTube eyenziwe kakuhle yindlela impendulo kaMicrosoft kwi "I-Mac".

Esikhundleni sokujongana nentloko ye-Apple kwiimveliso zentengiso, iMicrosoft inomdlavuza we-"I-PC" ejolise kumakhasimende ekuziphatheni "Iimpendulo zevidiyo". Olu hlobo lokuthintana kwamakhasimende lusemgangathweni lwentengiso yentlalo yezopolitiko ngokuphathelele kwaye yintloko yekona yokwakha isicwangciso esisebenzayo.

Xa ufuna ukusebenzisana nomthengi, ukunyaniseka koluhlobo oluthe xaxa owakhayo.