01 ngo-10
Iingcebiso Ezinkulu Zamashishini kwi-Twitter
Ngelixa iinkampani ezininzi kunye neenkampani zamama kunye neepapa zigijimela ukujoyina umkhukula wamashishini kwi- Twitter , abaninzi baqikelela indlela ekhuselekileyo yokuba ukuthengiswa kwabo kwi-Twitter kungabhatali.
Ingxaki, ngokubhekiselele kubasebenzisi be-Twitter , ngumkhukula we-one-dimensional tweets iimpahla zokuthengisa ngaphandle koqhagamshelwano lwangempela phakathi kweshishini kunye nabalandeli balo.
"Abantu abengekho kwi-Twitter ukuba bathengezelwe," watsho uNathan Mathews, umcebisi we-intanethi kwi-Kuru Footwear, inkampani esebenzayo yesikhumba eSalt Lake City, e-Utah.
"Bajoyina i-Twitter ukuba babe yingxenye yencoko enkulu ewela imida, ubuhlanga, iinkcubeko kunye neenkolo."
Le mihla, uMathews uhamba intetho.
Kubalandeli be-Kuru kwi-Twitter, intetho yencoko kaMathews iyashumayela ngokuqinisekileyo ukuba abalandeli babo be-intanethi baye balindela kwishishini.
Umgca wecala ukhonza umthengi ngamandla, kwimeko efana ne-Twitter, uMathews uthi.
"Khumbula, ukuba umthengi yiyona nto ibaluleke kakhulu, ngoko nayiphi na ixesha esisebenzisana nayo, nokuba ngaba ngumthengi okanye umthengi wamanje, kubalulekile ukuba sibancedise ngolwazi olufanelekileyo kubo."
Ulungele ukuqala ukusebenzisa i-Twitter ukubandakanya abathengi bakho? Yikholwa okanye cha, ukusebenzisa i-Twitter ukwakha ishishini lakho akunzima kangangoko kunokwenzeka, kwaye ixesha lotyalo-mali lingaphantsi kunokuba ucinga.
Qhubeka ufunda ukuze ufunde izicwangciso zezoshishino ze-Twitter esizifundele kumashishini avela kunxweme ukuya kunxweme, kwaye nakwinqanaba elwandle.
02 ngo 10
I-1: Yiba yiNkampani yoShishino nge-Twitter Content
I-Titan yorhwebo, i-Chicago, i-Ill. (@titancommercial)
Ngaba ufuna ukwakha ishishini lakho njengengcali kwi- Twitter ? I-Titan yorhwebo, igama elilodwa ngalunye suku lichaze iziphumo ezibangelisayo kwi-Twitter.
"Siye saqikelela iindlela zokubambisana nabalandeli, kwaye enye yeendlela esacinga ngayo kukuba" yiLizwi leTitan leMini, "watsho uEmily VanderBeek, umlawuli wentengiso ngeTitan Commercial, iqumrhu lokuthengisa i-real estate brokerage e Chicago, e-Ill.
Ngosuku ngalunye, uVanderBeek uchitha malunga nesigamu seyure ukujonga uluntu kwiimarike, ukugxotha ama-tweets kubalandeli babo be-Twitter abanomxholo othakazelisayo kunye nomxholo othi "iZwi loMhla".
Ixesha elincinci lokutyalomali, uVanderBeek uthi, akanikezeli nje ukubeka uphawu olushushu kuphela njengeTitan Commercial uzimisela njengengcali kwi-Twitter, kodwa ukubandakanyeka rhoqo ngabalandeli ukuphindaphinda i-taning tan-heavy tweets.
Ngokudala umxholo onomdla, ithemba labo ngabalandeli be-Twitter kunye nabantu abanomdla ekuthengeni okanye ekuthengiseni impahla baya kukhunjulwa "ukuxhamla," kusho uVanderBeek.
"Zonke iinguqulelo kunye nabathengi abanokuba luncedo - ngoko-ke uTitan wayefuna ukufikelela kwi-Twitter ukuvumela abantu ukuba bahlale bedibene nekhredithi yethu nangona singenakwenza ibhizinisi nabo ngelo xesha."
03 ngo 10
Inombolo yesi-2: Ukubonelela ngeenkonzo ezigqwesileyo zabaThengi, Ukuqokelela impendulo
Hummus Bros, London, UK (@hbros)
Ngaba ufuna indlela engcono yokulinganisa impendulo yabathengi kunye nokubonelela ngenkonzo ephezulu kakhulu yabathengi?
Amashishini kwi- Twitter kufuneka akhangele umzekelo ka-Hummus Bros waseLondon esekelwe eLondon, apho isitya esimnandi se-hummus kunye nokukhetha kwakho kwenkomo, inkukhu, iimbotyi ze-fava kunye nezinye izinto ezithandwayo.
Idibeneyo, ethandwa ngabafundi, iindibano zentlalontle, iintlobo zoshishino lwezobugcisa kunye nabachwephesha, kungekudala zongeze i-Twitter kwoluhlu lwayo olukhulayo lwama-mediums ekusebenziseni ivenkile ukucela impendulo yabathengi, watsho uMkristu Mouysset, kaHummus Bros.
Isiphumo sokugqibela, uthi, akuzange kube yinto emnandi kakhulu njengoko inkampani idlulela phezulu kwiiyure ezintathu ngeveki ukukhangela kumava abathandwayo kwiindawo zabo eHolborn, eSoho nasentliziyweni yesithili sezimali saseLondon.
"Xa sithatha ixesha lokuphendula kubathengi abaye bakhononda kwaye bachithe ixesha belichaza oko siza kwenza ngokungafaniyo ukuphepha ukwenza iimpazamo ezifanayo," kusho uMoutsset, "aba bathengi baya kuthetha nabantu abaninzi ngokuqinisekileyo ngamava abo."
Ithuba lotyalo-mali, nangona kunjalo, lubonakala liyi-recipe epheleleyo yokuphumelela.
"Abathengi baseLondon badla ngokumangaliswa yinqanaba lenkonzo eHummus Bros," kusho uMouysset. "Bayayixabisa ngokwenene ukuba sithatha ixesha lokuba sihlole."
04 we-10
I-3: Ukucela i-Job Openings kunye ne-Job Active
Iindlela (@mdpathways)
Ngaba kufuneka uqeshe abasebenzi abatsha kwi shishini lakho? Kwimiqathango ye-MD, i-webhsayithi yemisebenzi yemveli yemisebenzi yabasebenzi abasebenzayo kwi-Twitter ibe ngumsebenzi othakazelisayo ekuthengeni amandla okunxibelelana nabantu.
Umvelisi wevidiyo ezinobungozi bebhedlele ezifuna ukufumana abaviwa abaqinisekileyo, iiNdlela zeMDC nje kutshanje zaqala ukuthumela i-akhawunti ye-akhawunti ye-Twitter, i-CEO ye-Pathways, uDanny Gutknecht.
Ngoxa i-Gutknecht ivuma ukuba ijaji isaphumelele kwi-Twitter yokuphumelela ekuqeshweni kwemisebenzi, uthi ubuchule bunzima bokuqesha abasebenzi bezempilo.
"Ukufumana abaqeqeshi abanezakhono eziphakamileyo ezona ziphezulu kuninzi malunga nokushicilela, kwaye i- Twitter inokukunceda ngale nkqubo," watsho. "I-Twitter isebenza kakuhle ukuvelisa ulwazi, [kodwa] phezulu phezulu kwinqanaba lezemfundo oya kuyo impendulo engaphantsi kwamukelwa kwi-Twitter."
Eyona nto ingcono, u-Gutknecht uthi ingxelo evela ekuposeni la mathuba emisebenzi intle, kwaye i-traffic links kwi-website ye-MD ye-MD Pathways ikhula.
Okona kunzima, ukunxusa amathuba okuvula amathuba omsebenzi kwi-Twitter angabetha okanye alahleke.
"I-Twitter iyisihloko esishisayo ngoku kwaye siya kufuna ububungqina obuninzi kunye nexesha elide lokujonga ukusetyenziswa kwexesha elide le-Twitter," watsho.
05 we-10
I-4: Cela iiBids kwaye uphakamise iProfayili yeNkampani yakho
Idatha yeRFP, i-Northampton, iMisa. (@rfpdb)
Ngaba ufuna ukucela ishidi ngomsebenzi? Ukususela ngo-2004, amashishini aphendulele kwi-RFP Database yokucela iziphakamiso. Kodwa, ngelixa i-RFP yedatha iye yafumana ukuxhaswa ngokukhawuleza, kungekudala umsebenzi wabo we- Twitter onomsunguli nomongameli uDavid Kutcher ujabule.
Nanini na xa umthengi weDatabase yeDatabase ehambisa isicelo sesicelo, ukucela ukuba kwenziwe nge-auto-tweeted kwi-akhawunti yabo ye-Twitter, kanti isiphakamiso siza kuhlala kwisiza sewebhu kwiminyaka edlulileyo; umphumo, Kutcher uthe, ngumntu obalaseleyo, abaphulaphuli ngokukhawuleza kangangoko ngaphambili.
Kodwa, imfihlelo yangempela kwimpumelelo ye-RFP ngukusebenzisana koontanga okwenzeka kwi-Twitter yonke imihla.
"I-Twitter ngumthombo omkhulu womxholo, kwaye indlela ephakamileyo yokuphakamisa umxholo wakho kumntu omtsha kunye nolunxibeleleneyo," watsho.
"Kodwa into ebaluleke kakhulu nge-Twitter yindlela yokuziphatha ye- retweeting , ngokukhawuleza ukuba umntu athathe umxholo wakho aze awubhale kwakhona kubalandeli bakhe."
Ngendlela yokuqhuba i-retweeting ngabalandeli be-RFP, i-Kutcher ithi ukuhamba kweso sayithi kuye kwandiswa ngokuzenzekelayo kwaye kwakha ixabiso elifutshane kwenkampani kunye nabaxhasi babo.
"Siyakhuthaza lo mkhuba kuba oko bekuza kwenza ukuba uncedo ngakumbi kubalandeli bakho ukuba wawazisa malunga neprojekthi eyi-250,000 ye-website yokuhlaziywa kwewebhu kwaye zenzeke nje ngokuba ngabaphuhlisi bewebhu," watsho.
"Zonke ezi zinto zithathwe ngokubambisana zisenza igosa elichongiweyo kwinqaku kwaye landisa inani lamashishini ethu."
06 ngo 10
I-5: Abaxhasi abatsha abajoliswe kwi-Search Based Based on Twitter
I-Timbury, Central Central Jersey (@timbury)
Ukupapashwa kuyawa phantsi? Xa ufuna ukujolisa abathengi abatsha, i- Twitter yindlela elula yokufumana abathengi abatsha, ngokutsho kukaTim Kissane, umgcini-mvume we-New Jersey-based based Timber Web Hosting.
Usuku ngalunye, uBusane uthi ubeka i-Twitter kubasebenzisi abasebenzisa i-keywords kwi-web hosting ibha ngokusebenzisa i-Hootsuite web client. Amagama anje aquka "ukusingathwa kwewebhu," "umncedisi okhuthazwayo," "umphathi," kunye "ne- linux host host ".
I-Kissane ke i-tweets malunga nezihlandlo ezimbini ukuya kwethathu ngosuku kubasebenzisi ngokusekelwe kumxholo wokukhangela, ukunika ulwazi malunga neshishini lakhe okanye iimpendulo kwimibandela yabo ethunyelwe kwi-Twitter.
"Ndibeka iliso kwi-Twitter yonke imihla, imihla ngemihla, ngelixa ndenza omnye umsebenzi," watsho. "Phantse bonke abathengi ndifunyenwe kwi-Twitter."
Nangona uphumelele ukuthengiswa kwi-Twitter, uBusane uhlala eqonda ngokuthe rhoqo ukuba "uhlobo lwe-spammy" lwamashishini kwi-Twitter kwaye uthi amabhizinisi kufuneka aphephe ukukhushulwa ngokweqile ngokusebenzisa iakhawunti zabo.
"Nangona andisebenzisi i-bots okanye i-auto [imilayezo eqondileyo], ndilahlekelwe ngabalandeli bambalwa abacinga ukuba ndibagaxekile," u-Kissane uyavuma.
"Andizange ndithumele umyalezo othe ngqo okanye uphendule ngaphandle kokuba umntu eceliwe ulwazi kumphathi, okanye ubonakalisa ukungonwabi kwintlanganiso yabo yangoku."
07 ngo 10
Inombolo 6: Sebenzisa iMifanekiso ukuxelela ibali lakho, thengisa umkhiqizo
UKristen Stein Fine Art, Philadelphia, Penn. (@kristensteinart)
kunye ne-Kilwin's, Jacksonville, Fla. (@kilwins)
Ngaba amahlamvu angama-280 kwi- Twitter akwanele ukuthengisa ishishini lakho? Amashishini kwi- Twitter , imifanekiso yindlela enkulu "yokubonisa nokuxelela" abalandeli bakho be Twitter, uthi uKristen Stein, CEO kaKristen Stein Art.
Njengomculi kunye nomklami wezobucwebe, u-Stein ufumene uhlobo lokuvuselelwa kokudala kwi-Twitter evela kubaculi kunye nabo abathengi abayithandayo umsebenzi wakhe. Ukuqhagamshelana nemisebenzi yakhe emitsha kwi-Twitter, uStein uthi i-traffic kunye neentengiso ziye zanyuka ngokucacileyo njengabalandeli ngokuphindaphindiweyo ukubukela umxholo kaKristen Stein Art kubalandeli babo.
"Ndibone ukunyuka okukhulu kwinani labalandeli ekusebenziseni i-Twitter kwaye ndifumene izicelo ezivela kwamanye amawebhusayithi ukubuyisela kwakhona imifanekiso yam izinto zam okanye ulwazi endikunikezele ngeposi," kusho uStein. "Kwakhona ndifumene nemibuzo emininzi yenkcazelo yamaphephandaba kunye nemidiya ngenxa yezithuba ezenziwe kwi-Twitter."
Ngokutsho kweGoogle Analytics, iipesenti ezingama-33 zezithuthi kwiSitishi se-intanethi ngoku zivela kwi-intanethi yezithuthi zentlalo, kubandakanywa nama-tweets athunyelwe kwi-Twitter.
Kodwa, ngoxa uStein ekwazi ukuqhuba umgangatho wezithuthi kwi-intanethi, uCamille Gregg waseKilwin, ithokoleta, i-ice cream kunye nevenkile yaseJacksonville, iFla., Ibonisa ukuba nabanini-bhishini bezitena kunye nabangcolileyo banokubona i-Twitter efanayo yezithuthi kwiindawo zabo zokuthengisa kunye namashishini abo. .
Ngamhla, njengoko ivenkile ilungiselela ukudibanisa kwabo ama-apple kunye neyezinye izinto, uGregg, ukuthengiswa kweentengiso kunye nentlawulo ye-PR, iifestile iifoto zeefesksi ezitsha ziphuma ekhitshini kunye neengcali zemihla. Iifoto zibonakala zibalabala kwaye ziye zabangela intlungu, wathi.
Kwiiyure ezimbalwa, i-"Sweet Tweets", njengoko uGgg ewaqulunqe, avelise izimpendulo ezininzi, ekuthethwa ngazo, kunye nokugqwesa konke, ukuhamba ngeenyawo kwi-store yaseLilwin egcwele izinto ezintle.
"Siyabona ukuqalisa," kusho uGregg. "[I-Twitter] yindlela eyonwabileyo kwaye efanelekileyo yokuthengisa kunye nokwabelana ngolwazi malunga nemikhiqizo yethu kunye neenkonzo, [kwaye] ikhulisa umgca ophantsi."
08 ngo 10
I-7: Iindawo zeeNkampani ezininzi? Ukuya kwiNgingqi nge Twitter
I-Camp Bow Wow, iBoulder, iColo. (@campbowwow)
Ngaba uyinkampani okanye ishishini elinendawo ezininzi? Ukuba ufana neCamp Bow Wow, enye ye-franchise yokunakekelwa kwezilwanyana ezinokukhawuleza ngokukhawuleza kwe-America, i- Twitter ingaba yindlela ephezulu yokunika ingqalelo kwendawo kunye noluntu njengale nkampani. Akukho mathambo malunga nalo!
Njengomntu wokuqala we-Twitter (nangaphambi kwe-Oprah, i-qurah u-Heidi Ganahl, i-CEO kunye noMsunguli we-Camp Bow Wow), inkampani izuze kwi-akhawunti yezinga-ndawo, inika inkonzo yabathengi ekhethekileyo, ulwazi kunye nemifanekiso kunye namabali kumakhasimende anelisekile kwaye zabo ezifuywayo.
"Impendulo evela kubaxhasi bethu iyinto ebalulekileyo," kusho uGanahl. "Siphila ngenxa yokuhlaziywa kwemoya malunga nokuyeka i-pup yabo kwi-Camp, iifoto ezilandelelweyo ukusuka kwi-Camper Cams yethu, kunye neempendulo ze-story of stories malunga nathi. Ubungqina obungakanani buthanda uphawu lwethu kwaye lubona njengengxenye yokuphila kwabo. "U
Ukongezelela ekunikezeni ikhamera ye-intanethi ye-intanethi (okanye i-"Camper Cams"), abathengi beCamp Bow Wow baye balindela ukuba inkampani ithathe ugxininiso ngakumbi kwi-teknoloji kwixesha elizayo. Twitter, uGanahl uthi, akukho nto.
"Umxhasi wethu ojolise kumakhasimende uyazibonela ngezobuchwephesha kwaye ulindele ukuba sibe ngongqongqo kwiindlela zonke," watsho.
09 we-10
I-8: Ukuxhasa iSixeko sakho, Ukwakha uKhenketho kunye noKhuseleko lweNgingqi kwi-Twitter
I-Jacksonville Chamber of Commerce, Jacksonville, Fla. (@JaxChamber)
Ndwendwela i-Jacksonville, (@visit_jax)
Ngaba ufuna ukuxhasa isixeko sakho, ukwakha ukhenketho nokuphucula uqoqosho lwengingqi? I-Jacksonville Chamber of Commerce nokuvakashela i-Jacksonville ithathele kwi-Twitter ukunceda inkxaso kwezoshishino zendawo kunye nokukhenketho.
Ukongeza kwimiba yezibhengezo kunye nezokhenkethi, ii-akhawunti ze- Twitter zombutho ziye zaba yindlela enkulu yokuxhasa amashishini asekuhlaleni, ekugqibeleni iibhendi ezifanelekileyo, amabhizinisi athandwayo kunye nokunye.
Isiphumo sokuphela ngumthombo ohlalayo wezinto zonke zaseJacksonville, kunye nolwazi oluthe lushisa malunga needolophu kubahlali kunye nabakhenkethi ngokufanayo.
10 kwi-10
Inombolo 9: Into ebalulekileyo kunazo zonke kukuba Ukuzonwabisa kwi-Twitter
Gary West Smoked Meats, Jacksonville, Oreg.
Sisayifumananga ngaphandle kweli hlabathi le- Twitter niche yebhizinisi lakho? KwiGary West Smoked Meats, inkampani ye-Oregon inyama eyaziwayo kwi-win-winning win, i-jump to Twitter inike ithuba elihle lokuzonwabisa kwaye lifumane ukubonakala kwihlabathi jikelele.
Ngena "Kuphi iGary West?", Umdlalo omtsha we-Twitter osebenzayo wenkampani apho izikhokelo ezithandekayo kunye neengingqi zendawo zingabangela abaphumeleleyo kwiGary West ukuba baqikelele ukuba ziza kuvela phi imikhiqizo yenkampani.
Sekunokutsalwa kwi-Golden Gate Bridge eCalifornia kwi-Innsbruck, e-Austria, iGale West kaCaleb LaPlante ithi umdlalo sele uqalise ukuthatha ubomi bawo, njengoko abanye abasebenzisi be-Twitter baqhelana nenkampani - kunye nomdlalo.
"Sifikelela abathengi abakhona ngendlela entsha, kunye nabasebenzisi be-Twitter abangakaze bavele ngathi ngaphambi kokuba bafumane umdlalo kwaye bavelele kwi-brand yethu okokuqala," watsho.
"Impendulo enamandla kunazo zonke ivela kubaxhasi abafuna ukuhamba nathi kunye nabo kwiindlela zabo zokuhamba. Ndicinga ukuba ndinamafoto angama-50 avela kwihlabathi lonke kwaye i-US sele isele."
ULaPlante uthi inxalenye ekhuni kunayo iphuma kunye neenkcukacha zokuhamba kunye neeninzi zezithombe zaseGary West ezikude nakwiindawo ezingabonakaliyo.
"Kunzima kunokuba ungacinga!" ULaPlante wamemeza. "Abathengi bethu baye babonisa ukuba banamandla amaninzi." Ngoko sifuna ukuqinisekisa ukuba ubanike umngeni onzima.
Ukususela ekuqaliseni umdlalo wokugqibela, uGary West unikezele abaphumeleleyo abahlanu nge-swag jerky cool. Inkampani inethemba lokunciphisa umdlalo ubuncinane kanye ngeveki ngo-2010.