Umfanekiso okhuthazayo kwiMifanekiso yeMifanekiso yezoNamhlanje
U-Peretz Rosenbaum (owazalwa ngo-Agasti 15, 1914 eBrooklyn, NY) uza kutshintsha igama lakhe kuPaul Rand kwaye abe ngumnye wabantu abadumileyo kunye nabanomdla kwiimbali . Uyaziwa ngokuba ngumklamo we-logo kunye ne- branding branding , ukudala iimpawu ezingapheliyo ezifana ne-IBM ne-ABC.
Umfundi noTitshala
IRandi yahlala ecaleni kwendawo yokuzalwa yakhe kwaye yayiya kwizikolo eziliqela ezihloniphekileyo eziza kuNew York. Phakathi kowe-1929 no-1933 wafunda ePratt Institute, eParsons School Design, kunye ne-Art Students 'League.
Kamva ebomini, iRandi yayiza kufaka imfundo yakhe emangalisayo kunye namava ukuba asebenze ngokufundisa ePyatt, Yunivesithi yaseYale kunye ne-Cooper Union. Ekugqibeleni wayeza kuqatshelwa ngamanyunivesithi amaninzi ngeesitifiketi ezihloniphekileyo, kuquka ezo zivela eYale naseParsons.
Ngomnyaka we-1947, incwadi yeRandi ethi " Thoughts on Design " yashicilelwa, eyathintela ingcamango yoyilo lwezobugcisa kwaye iyaqhubeka nokufundisa abafundi nabaqeqeshi namhlanje.
Umsebenzi weRand & # 39; s Career
IRandi yokuqala yenzela igama njengomqambi wokuhlela, ukwenza umsebenzi kumaphephancwadi afana ne- Esquire and Direction . Wade wasebenza ngokukhululekileyo kwezinye iimeko ngokubhekiselele kwinkululeko yokudala, kwaye ngenxa yoko, isitayela sakhe saziwa kwiindawo zokuyila.
Ukuthandwa kweRandi kwakhula ngokwenene njengomqondisi wobugcisa be-William H. Weintraub, e-New York, apho wayesebenza khona ngo-1941 ukuya ku-1954. Apho, wadibanisa nomqambi uBill Bernbach kunye nomnye wabumba umzekelo wobudlelwane bomlobi.
Ngaphezulu kwekhosi yakhe, iRandi yayiza kuyila ezinye zeempawu ezingenakukhunjulwa kwimbali, kuquka iiplothi ze-IBM, i-Westinghouse, i-ABC, i-NEXT, i-UPS kunye ne-Enron. USteve Jobs wayengumthengi weRandi kwi-logo ye-NEXT, oza kuthiwa kamva "ngumbono," "umcamngca ojulile," kunye nomntu onomlenze wecala elincinci kunye nebhedi e-teddy ngaphakathi.
IRandi & # 39; s Isignesha Isitayela
IRandi yayiyinxalenye yentshukumo kwiminyaka ye-1940 kunye neye-50 apho abantu baseMerika beza beza neendlela zokuqala. Wayengumntu obalulekileyo kule nguqulelo eyayigxininise kwiindawo ezingenanto zamaziko ezingenakulungelelaniswa ngaphezu koyilo oluvelele lwaseYurophu.
I-Rand isebenzisa i-collage, iifoto, imifanekiso kunye nokusetyenziswa okukhethekileyo kohlobo lokubandakanya abaphulaphuli bakhe. Xa ubukela umrhumo weRandi, umbukeli unenselele ukucinga, ukusebenzisana kunye nokutolika. Ukusebenzisa iindlela ezinobulumko, ezonwabileyo, ezingavumelekanga, kunye nezingozi ekusebenziseni imilo, indawo kunye nokuphambene, iRandi yenze amava ahlukeneyo kumsebenzisi.
Kwakuhle mhlawumbi ibekwe ngokuchanekileyo nangokuchanekileyo xa iRandi ibonakaliswe kwenye yeentengiso ze-Apple eziye zathi, "Cinga ngokungafaniyo," kwaye yile nto akwenzayo. Namhlanje, waziwa njengomnye wamalungu asekelekileyo eSwitzerland Style of design graphic.
Ukufa
UPawulos Rand wabulawa ngumhlaza ngo-1996 eneminyaka eyi-82. Ngelo xesha, wayehlala kwaye esebenza eNorwalk, Connecticut. Ininzi yeminyaka yakhe kamva yadlulela ukubhala iimemori zakhe. Umsebenzi wakhe kunye neengcebiso zokusondela kwi-design design zihlala zikhuthaza ukuyila.
Imithombo
URichard Hollis, "I- Graphic Design: I-History Concise. " IThames & Hudson, Inc. 2001.
UFilip B. Meggs, u-Alston W. Purvis. " Imbali yeMeggs yoMfanekiso weMifanekiso ." Udidi lwesine. John Wiley kunye noSons, Inc. 2006.