Iimvo ezi-5 zeeMidlalo zeeFowuni aziyi-Freemium

I-Free-to-try iza kwiindleko ezinkulu kubaphuhlisi.

Kutheni kungekho imidlalo engaphezulu? Ukuchaza i-freemium njenge "inkululeko kunye nokuvula ixesha elilodwa" zokusebenza, imodeli yoshishino ibonakala ibetha umgca ococekileyo phakathi kokudlala-mahhala (apho umdlalo uxhaswa ngamanani angenamkhawulo wokuthenga kwangaphakathi nohlelo) kunye nemidlalo ehlawulwayo. Smash Hit nge Mediocre ngumzekelo omnye wolu hlobo lomdlalo, apho abadlali banokuhlawula ukuvula oko kukuphela kwenguqu epheleleyo yomdlalo. Ukuncedisa ukusetyenziswa kwe-Free-to-play okungenamkhawulo kunokuchaphazela ukuyila kwemidlalo apho umdlalo kufuneka uqhube kumzekelo wezoshishino, kwaye unempembelelo ekwenzeni umdlalo kunye nokuzonwabisa kwabadlali abaninzi. Ngakolunye uhlangothi, imidlalo ehlawulwayo ingadinga ukuhlawulwa kwangaphambili kwingozi, kwaye ukubuyiselwa kwemali kukude nomgaqo-nkqubo wendawo yonke kwiivenkile ezinkulu . Ngoko ke, kutheni kubonakala ukuba imidlalo embalwa isebenzisa le ndlela yokuxhatshazwa yokunikela isilingo samahhala kunye nokuvula ixesha elilodwa? Ewe, zizathu ezininzi zokuba kutheni ingxaki leyo.

01 ngo 05

Abasebenzisi abaninzi abanokuguqula kwihhala ukuze bahlawule

Kukho i-axiom elula ukuyiqonda ngemidlalo yamahhala ngokubanzi: ukuba abantu banikezwa ithuba lokungahlawuli, abayi kuba. Iirhafu zokuguqulwa kwe-Freemium ziyimpumelelo kunokoqobo. Ngaphandle kwento efana ne-Xbox Live Arcade, apho iidosti ezinyanzelekileyo zinikezelwa, amazinga okuguqulwa ahlukahluka ukusuka kwimi-4 ukuya kuma-51%, ngokulinganiselwa kuma-18% emva ko-2007 . Nangona kunjalo, loo nto yayiyimpumelelo kwaye akukho ndawo kufuphi nomgangatho. Iimidlalo ze-Ouya zazibona iqondo lokuguqulwa kwamanqaku angama-single ekuqalisweni. Iimidlalo ze-PC zihlala zibona amazinga aphantsi okuguqulwa. Iipesenti ezithile zihlala zihluka ngenxa yeemarike ngelo xesha, kunye neeplani ezahlukeneyo, kodwa i-3% yinto elungileyo, iqikelele kakhulu. Ngokwe-Anecdotally, abaninzi abaphuhlisi kwi-PC bakhonza njengodolophu kumayini wamalahle kwaye bafunge iidos, ezifana neMidlalo yePoitech nePhuppy.

02 we 05

Kunzima ukufumana ukulandelwa kwanoma yimuphi umdlalo wamahhala

Kodwa ke i-counterpoint yayiya kuba "ewe, imidlalo ye-freemium iguqula abasebenzisi abakhululekile ukuba bahlawule kakubi, kodwa bayayilungiselela ekulandweni." Ewe, yiyo imeko ye-iffy. Ukuba umdlalo uza kufumana iimpahla ezi-10 000 njengomdlalo ohlawulelwayo, kodwa ulandelele ngokwaneleyo ukufumana ii-100,000 ukulandwa kwamahhala, kwaye umdlalo uphendulela kwi-3%, oku ku-3,000 kuphela ukuthengisa. Kwaye oko kwenza ukuba umdlalo unokufumana ukulandwa kwezigidi, ukuba kungabikho abaninzi bafuna ukuba yimpumelelo yezemali. Emva koko, oko kungabonakali kwiimidlalo ezininzi ezininzi-free-play-plays often resort campaigns with cost cost of acquisition cost. Kwaye leendleko zokufumana umsebenzisi zingenza umgca omkhulu kumsebenzisi ohlawulelwayo. I-Freemium yinto engqiqweni xa ukulandwa kunokunyuswa ukuthengiswa kweentlawulo ezingaphezu kweentlawulo.

03 we 05

I-Freemium ivula intengo ayikho into

Ingxenye yesizathu sokuba kuthatyathwa ngokukhululekileyo ngemali kukuba kuba ngabadlali abahlawulela kakhulu ukukunceda ngemali. I-Whales inokukunceda ukuxhasa ngemidlalo kwaye yenza kube yimpumelelo, nakuba iphakathi-nqanaba kunye nabadlali abahlawula iqondo eliphantsi bayisiseko esiluncedo esisebenzela injongo engeyiyo yemali. Umdlalo we-freemium unako ukuba ube ngamava ahleliweyo, kwaye ke awukwazi ukudonsa kwimikhomo, kwaye unokusongela abadlali ukuba ixabiso lokungena liphezulu kakhulu. Ngokufanayo, abathuthuli beefowuni kufuneka baqhubeke beqaphela imilinganiselo yemigangatho yeselula-nokuba ngumdlalo oya kuxabisa i-$ 15 okanye i-$ 20 kwi-console kunye ne-PC inokuba yinto enokubaluleka kweqhekeza yeso sihambelana nezinye izihloko eziphathekayo. Kutheni uchitha i-$ 3 ukuze ufumane umsebenzisi onokukuhlawula kuphela i-$ 3 kanye?

04 we 05

Ingozi yokuthengisa elahlekileyo

Enye yezinto eziqilileyo malunga nomdlalo okhokhelwayo ngaphambili kukuba ugoba abantu kwaye unokunyanzela umntu ukuba achithe ixesha elininzi kunokuba ayenjalo. Ngomdlalo we-freemium, umntu ongeyena onokuyithandayo amava ahlawule ngawo, unokufuna ukuyeka nje xa bengayithandi inxalenye yokuqala yomdlalo. Nangona ngokuqinisekileyo kukho ukuthengiswa okungezelelweyo, ngokungathandabuzekiyo, kubangele ukuba abaphuhlisi bayeke ukuba bathengise ukuba bathengise ngeentengiso. Kuyavunywa, oku kuphakamisa umbuzo omhle wokuziphatha malunga nemidlalo ehlawulwayo, kodwa kubaphuhlisi, kunengqiqo ukwenza njalo endaweni ye-freemium.

05 we 05

Iimidlalo ze-Freemium zifuna ubuninzi bezinto ezifanayo kunye nokudlala

Ingxenye yengxaki ngeemidlalo ze-freemium kukuba zifuna ezininzi zeendlela ezifanayo zokudlala imidlalo yamahhala. Isabelo samahhala kufuneka sibe nokulinganisela kangangokuthi unikezela umxholo okwaneleyo wokufumana abadlali bexakeke, ngaphandle kokunikela kakhulu kangangokuthi abayi kuthenga umdlalo opheleleyo, bafumane ukwaneliseka kwingxenye yamahhala. Oku kunokuthetha ukulandelwa kwangaphambili komxholo womdlalo kunye nokudibanisa iindawo ezithandekayo zomdlalo ukuba zibe kwicandelo lamahhala. Yiyiphi ekugqibeleni inokuphakamisa umbuzo omhle - ukuba umqhubi kufuneka enze umsebenzi wokwandisa umdlalo wabo ukuze athathe abadlali ukuchitha imali kuyo, kutheni ungenzi nje umdlalo wesidlangalawu?
Enyanisweni, isizathu sokuba amaninzi amaninzi axhaswa yi-ad adlulise ii-IAPs zokuhanjiswa kwesikhangiso kuba aguqulwa ngokungahambi kakuhle ukuba kaninzi abafanelekanga. Ziyigugu ngakumbi njengendlela yokuncincila abadlali abaya kuphazamiseka ngenxa yokungaphumeleli kwabo kunokuba nayiphi na inzuzo yezemali, abadlali abaninzi bafuna ukuba eli xabiso libe liphantsi.

Kukho izizathu zokudlala imidlalo ye-freemium

Ngoko ngelixa bengabonakaliyo, kwaye abaphuhlisi bahlala benaso isizathu esithile sokwenza, kutheni kukho imidlalo ethile ye-freemium? Kukho imigaqo engekho yemali ebandakanyekayo. Ngamanye amaxesha ukulungiswa kwabaphuhlisi abakubonayo njengoluhlobo lwezorhwebo olunomdla kakhulu. Okanye kukho abaphuhlisi abamoyikayo i-piracy kwi-Android, kwaye ngoko bafuna ukubonelela ngesiqhelo samahhala kubaxhasi abanokukwazi ukuzama. Kwaye umzekelo weshishini usebenza kwezinye iinkampani ezizama ukuyisebenzisa! Le nto yinto yokuba inezinto ezininzi ezingenakunceda, kwaye kukho ukunyanzela ukuba ubani umntu asebenzise oko kwixesha elizayo. Ngoko kutheni i-Super Mario Run ikhululekile? Eyona nto ibalulekile ukuqwalasela yonke into engentla. I-Nintendo yinto eyahlukileyo kumgaqo xa ifika kwiselula. I-Pokemon GO iya kwinani elilodwa kwisitoreji sefowuni yeselula ngokukhawuleza. Abahlalutyi baqikelela ukuba i-Super Mario Run ingalayishwa ngaphezu kweyure eziliwaka. Kuyavunywa, ukuba umdlalo ungancinci ukuvula, njengama-2.99, kwaye uguqulwe ngezinga elincinci, okungeke kwenzeke ukuba wenze uhlobo lwemali e-Pokemon GO eyenza ngenyanga. Kodwa njengendlela yokufumana umlingisi ogqwesileyo kaNintendo kuwo onke amafowuni akhoyo, enomqondiso wokuthi iNintendo ayikho nje ukukwenza uhlobo olufanayo lwemidlalo yokudlala ekhululekile njengabantu bonke. Kwakhona, umdlalo ungabakho indlela yokuba uNintendo awele-aphakamise izihloko zabo zangaphambili ngokusebenzisa ukuthengiswa kwangaphakathi. Kwakhona, ukuba iNintendo ifuna ukukhulisa ingeniso abayifumana kwi-Super Mario Run, baya kuhamba kunye ne-free-to-play model model. Kodwa ngokuya kwi-freemium, kukho iinzuzo eziza nazo ngaphaya kwezantsi. Yingakho i-freemium ayithathi - idinga ukufumana inani elikhulu lokulandwa kunye neendleko zokuthengisa ezincinci, nokuba yimali encinci yemfuneko ukuba umdlalo uzinzileyo okanye ucinga nje. Ngaphandle koko, ukuhlawulwa okanye ukukhulula ukukhulula kukuhambela kakuhle kubathuthukisi. Nangona i-freemium ibhetele kubadlali, imodeli yoshishino engazinzileyo kubadali abakwaziyo kubadlali.