Ubuhle malunga nokufotheka kweefoto kukuthi uye wakhula ngokucacileyo ubugcisa bokufotela ngaphaya koko abantu babelindele. Ifoto yefowuni iyamkela wonke umntu ukusuka ekutya kwansuku zonke nakwi-pet shooter kuya kumfoto we-amateur efuna ukuphakamisa umdlalo wabo kwinqanaba elilandelayo kwisakhiwo se-photographer esele sebenzileyo.
Ndiyathanda ukuthwebula izithombe. Uye wandinika ithuba lokukhula ngaphaya kwendawo yam induduzo. Ndiye ndafunda kwiifoto ezivela kwihlabathi lonke malunga nezobugcisa kunye nobuchule bokudala kodwa kumacandelo oshishino lwezinto. Kuye kwandibangela ubuhlobo obumangalisayo. Zonke ezingafundiswa kwiiklasi. Kuninzi kangangokuba mna (kunye nabanye oogxa bam emhlabeni wonke abafundisa imifanekiso yeselula) baye baqalisa ukusebenzisa oko ndafunda kwiiklasi zam kwikholeji yasekhaya.
Ndiceba ukuthetha ngakumbi ngalezi zinto kulo nyaka kwaye ngethemba ukuba inceda konke ohambweni lwakho ukuya kufotofowuni. Ndiyathemba ukuba ezinye zezi cebiso ziyakukukhokela ekubeni "uqhube" umdlalo wakho kwaye mhlawumbi ube ngumthombo wembuyekezo xa ukhetha.
Eli nqaku liza kubalabo abakhetha loo ndlela kunye nokusebenzisa ezinye iiplati zeendaba zentlalo ukunceda ukuba ufike khona. Instagram isithuthi esisodwa esisetyenziselwa ukwakha ishishini malunga neefoto eziphathekayo.
Isiqulatho, umxholo, umxholo kunye nesicwangciso sakho somxholo kubalulekile kwindlela owakha ngayo abaphulaphuli bakho kwiipatushu zoononophelo zentlalo kubafoto beefoto. Nangona ingaba nzima kunye nexesha elidlulileyo lokuba neendawo ezininzi zokuzonwabisa zentlalo, kuyimfuneko ukuba kwakhiwe ukususela ekubeni imbono emva kokuba necebo nje lokwakha imali.
Ndingaba ngowokuqala ukukuxelela, ukuba kunokwenzeka ukufumana inzuzo kwimifanekiso yeselula. Ndinezigqila eziye zayeka imisebenzi yabo yemihla kuba imali engenayo kwimifanekiso yeselula ingaphezu kwemini yabo yosuku. Ngaba le nto ingqalelo yakho?
Ungavumeli ukuba umsebenzi ogqithiseleyo unqabise ukuba ube nenani lezentlalo zezentlalo zentengiso yakho yeefoto. Ndiyazi ngabanye abathwebuli beefoto nabakhweli bekhamera ezinkulu abaxakeke kakhulu ukuba bafuna "ugaxekile" umsebenzi wakho kuwo onke amanethiwekhi ngaphandle kokuphumeza isicwangciso.
Injongo yam kweli nqaku kukukuqonda amanethiwekhi amanqaku uze ubone ukuba ngaba amanethiwekhi amaninzi, iimpawu zabo kunye nabaphulaphuli banokukunceda ekwakheni i-brand and brand business.
01 ka 03
I-Instagram iyona nto ifumaneka ngayo inethiwekhi yentlalo yoluntu kwiplanethi. Ngamakhulu amabhiliyoni abasebenzayo bemihla ngemihla kunye nabasebenzisi benyanga, ngokwenene yindawo apho ukubonwa kwezinto ezibonakalayo kuba yinjongo nokuba kutheni iimveliso ezinkulu zizama ukufumanisa indlela yokubethelela iimveliso zabo kubaphulaphuli, abaphulaphuli. Ngaphandle kwayo indawo apho wonke umntu angazenza okanye angenzi ukuba ngumfoto wezithombe ngokuthatha ifoto kunye nefowuni.
Xa ndaqala ukuhamba nge-Instagram, bekuyindawo nje yokuthumela iifoto zezinto endizibonayo kwaye ndithanda ukuzabelana ngazo. Ezinye zeefoto zazizobugcisa kwaye zawa kwindawo yeefoto ezilungileyo. Abanye babonayo nje ukubonisa into epholileyo ndiyibonayo kwaye ndingazange ndibonise iifoto.
Kwaye kwenzeka. Ndamkela i-imeyile evela kwitshati ethi "bayayithanda" imifanekiso yam kwaye bafuna ukuyisebenzisa kwiintanethi zabo zentlalo ... kwaye ndifake.
Emva koko, ngokuqinisekileyo ndaqala ukutshintsha iindlela zam zokuthumela. Ndizama ukufumana amaxesha afanelekileyo okuthumela, uhlobo lwemifanekiso endimele ndiyifake, kwaye nokuba ndihamba njani nabaphulaphuli bam.
Uhlobo lwaba yi-portfolio yam iintlobo. Andizange ndifake nasiphi na "isinxephezelo sokutya" okanye sitshintshe okanye inja yam enyantisayo (nangona isithunzi sam sokuqala sasilenja yam kwaye andisayi kukhangela.
Into endiyenayo kwimfuyo yam imifanekiso apho ndasebenzisa khona ii-apps ukuhlela nokubonisa ukuba yiyiphi iiflethi ezi zinto, imifanekiso endiyithathileyo eyabonisa indlela yam yokufotela, kunye nezinye zezithombe zam ezilungileyo ukuba abathengi bangandithumele (le enye inqaku uqobo).
Oku kwabangela ukuba ndidale ii-akhawunti ezininzi; enye kwiphothifoliyo yam, enye yokwakheka kwansuku zonke, kunye neyodwa ngasese kwintsapho kunye nabahlobo abasondeleyo. Ngoku ukuba i-Instagram ivumelekile kwi-akhawunti ezininzi kwi-app, ngoku ndisebenza kwizinto ezintathu.
Iindawo zeBrands zihlala zikhangela iingcali kwi-Instagram kunye neefoto ezithathayo ukuzakhela abaphulaphuli kunye namazinga okubandakanya. Ngaphandle kwenguqu enkulu, ndaza ndaba yilezo ngcali ezizama ukubonisa ukuba ndiyakwazi ukukwenza oku ngeakhawunti yam ukuze ndifumane ixesha elivela kwiimveliso ukuze ndibenze okufanayo.
I-Instagram yinjongo yokuba ulungele ukubonisa italente yakho kunye nomsebenzi wakho. Uyakwazi ukubonisa ubugcisa bakho kunye nesitayela sakho.
Ndicetyisa ukuba ugcine engqondweni yakho xa ucinga nge-Instagram njengesixhobo sesicwangciso sakho somxholo. Kaninzi "
02 ka 03
Snapchat
Olutsha kunabo bonke amanxibelelwano aludwelisweyo, i-Snapchat iyona nto ifanelekileyo: ukugcina abaphulaphuli bakho baqwalasele ngokupheleleyo. Inene iyinto enobungcali. Unako ukwabelana nabaphulaphuli bakho "ibali" kubandakanya isithombe nevidiyo. Eli bali lihlala lifumaneke ukuba abaphulaphuli bakho bajonge iiyure ezingama-24.
Lolu hlelo lokusebenza lubonisa ukuba ungubani ngaphandle kweemveliso ezibonakalayo okwazi ukuvelisa. Umfaki-zithombe emva kwe-lens, umntu onokuthi abathengi bazosebenza naye; nanku apho ubelana nobuntu bakho. I-Snapchat yintanethi yabucala ukuze ngabaphulaphuli bakho kwaye ugqibe ukuba ngaba iya kuba nobuhlobo bunye. Ngalo mbono, ngokwenene olwabelana ngayo kwi-Snapchat iba yedwa.
Naluphi na ukuthengisa okanye uchwepheshe we-PR uza kukuxelela, okukhethekileyo ingcamango enjekayo yokunikela.
Akukho lindelo loxabiso eliphezulu kwimveliso. Lo mthwalo uphakanyisiwe kuba sele usabelana ngokusemandleni akho kwi-Instagram, kunene?! =) Ngaphezu ยป
03 ka 03
I-Facebook nguMickey Mouse wezonxibelelwano zoluntu. Ekuqaleni kwakukho nje intanethi yoluntu. Ukuqhagamshelana kunye nosapho kunye nabahlobo kunye namanzi; Injongo yalo kukugcina ukuba unxibelelwano.
Hayi indlela oye watshintsha ngayo uMickey Mouse. Awusekho iplani yoluntu. Wena ngoku "yindlela ephezulu kakhulu yokuthengisa" kwihlabathi. Ixesha lokubheka i-Facebook njengenkampani yedatha kunye neyona nto ibhetele kubanini-shishini, iimveliso, kunye nabathengisi bexesha lonke.
Ukunyaniseka, ndizama ukufumana indlela engcono yokusebenzisa le monster. Ukwakha abaphulaphuli kubathengi abakhona apha kubalulekile kwaye andisayi kukwandisa ubuninzi bayo. Kaninzi "