Ukuhambisa ukukhanya kwimbali yama-hashtag kunye nendlela esiye sawasebenzisa ngayo
AmaHashtag, uyazi, ezo zikwere zinyuka-kilter ezinezikhonkwane ezithandathu ezikhomba kuyo? Ewe, yiloo nto ababukeka ngayo, kodwa ngubani abantu abasebenzisa i-hashtag? Kwaye kutheni le miqondiso, eye yaxelwa ngokugqithiseleyo njengempawu yeepounds eminyaka, ithandwa kangaka?
Xa abaninzi abantu namhlanje becinga ngabo, amathuba anqabileyo adibana neendaba zoluntu , ikakhulukazi i-Twitter, iTumblr, Pinterest, Instagram, YouTube, Gawker, ne-Google Plus. Ngona i- Facebook kuthiwa yinkqubo yokufaka i-hashtag kwikhowudi yayo, ngokweminye imibiko. Kuthetha ukuthini oku kuthetha ukuba ezi ntsebenziswano ze-intanethi abasebenzisi be-Intanethi baya kwii-keywords ukuze bahlale-ubuncinane nakwixesha elizayo elibonakalayo. Ngoko, ukuqonda oko bakuyo kunye nendlela yokuyisebenzisa ngayo inokuba yinzuzo yangempela kubomi bakho bobuqu kunye nobungcali.
AmaHashtag awazange asetyenziswe ngokusemthethweni "xa ndiqala ukusebenzisa i-Twitter, kodwa ndiyakhumbula ukuba xa wonke umntu eqala ukuyisebenzisa, ndajonga ngentshutshiso ngolunye uhlobo lwe-hashtag egciniweyo endiyicinga ukuba ungayitsho ukuba ngubani ozakuwusebenzisa. Ndacinga ukuba kufuneka kukho uhlobo oluthile lwe-index, okanye ispredishithi endikukhethayo. IHashtags.org yafika ekuhlanguleni, nangona ndicinga ukuba kubalulekile ukuba uqaphele ukuba ii- hashtag zenziwe. Ingcamango yokuba unakho ukulungiselela zonke i-hashtag apha ngaphandle phantse.
Umlando weHashtag
Iimpawu zeemethadatha ziye zadlulileyo ixesha elide, okokuqala kusetshenziswe ngo-1988 kwiplati eyaziwa ngokuba yiNgxoxo yokuThengisa i-intanethi okanye i-IRC. Baye basebenzisa kakhulu njengoko kunjalo namhlanje, ukuqoqa imiyalezo , imifanekiso, umxholo kunye nevidiyo kwiindidi. Injongo yeklasi, ngaba abasebenzisi banokukhangela i-hashtag kwaye bafumane yonke into ehambelana nayo.
Ngokukhawuleza ukuya ku-Oktobha ka-2007, xa uNate Ridder, umhlali waseSan Diego, eCalifornia, eqala ukusebenzisa zonke izithuba zakhe nge- hashtag #sandiegofire. Kwakuhloselwe ukwazisa abantu emhlabeni wonke malunga neengqungquthela zomlilo eziqhubekayo kuloo ndawo ngelo xesha.
I-Stowe Boyd yi-blogger eyathiwa kuqala ukuba iwabiza ngokusemthethweni "iithegi zehagi" kwi-blog post ngo-Agasti, 2007. Ndiyakhumbula ukufunda le bhokisi yeposi ngoba, ngelo xesha, bekuye kuphela into eyaboniswa kwiziphumo zophando xa unomdla ukuhamba ngegama elithi "hashi tag".
NgoJulayi ka-2009, ii-hashtag ze-Twitter zamukelwa ngokomthetho yi-Twitter kunye nantoni na ene-# phambi kwayo yaba ne-hyper-linked. Kwaye kwanyuka ukunyuka xa i-Twitter yazisa " Izihloko ezihamba phambili ", ngokubeka iiHayhtag ezithandwa kakhulu kwikhasi lasekhaya.
Benzisa iiHashtag
Ezi zizathu ezininzi zokusebenzisa i-hashtag, kwezo zombini kunye nezicelo zoshishino. Kwiingxelo zakho zobuqu, kunceda ukugcina intsapho kunye nabahlobo bakho malunga nezinto ezenzekayo ebomini bakho kunye nezinto abanomdla kuzo ukwazi. Nangona ukuhlaziywa komgangatho yindlela yokwenza oku, ama-hashtag yindlela yokuqela iinkalo ezithile zobomi bakho. Ngokomzekelo, ukuba intsapho yakho okanye abahlobo bakho banomdla ekusasazeni igama malunga nesibangela esithile esithintekayo ngaso sonke isikhathi, ukuhlawula i-#cause yakho iya kubavumela ukuba bafumane ngokukhawuleza iindaba zakutshanje. Akunjalo nje ngawe, kodwa abanye benza okufanayo.
Iimali ziye zinoxanduva lokudala ezinye iishtagag ezithandwa kakhulu, ukwenjenjalo ukukhuthaza imveliso ethile okanye inkonzo. Iinkampani ezincinane zilandeleleneyo, zibandakanya ama-hashtag ahamba phambili kwi-media yabo. Yindlela yokuzibandakanya kuphela kwisihloko escokolayo, kodwa udale intetho entsha. Ezinye iikhampani zisebenzisa ama-hashtag ukuqhubeka kunye nokuthengiswa kwabaqhubi babo, ukufunda oko kuvelisa kwaye akuvelanga umdla. Ezi mats tags zingasetyenziselwa ukuthetha i-campaign okanye ukusabalalisa i-buzz malunga nomcimbi ozayo.
Umgca we-Hashtag
Ewe, kukho iingxaki ezimbalwa zokusebenzisa i-hashtag. Okokuqala kwaye okuphambili kukuba awunabo. Akukho mithetho okanye izikhokelo. Xa ungeze uphawu lwehafa phambi kwegama, liba ne-hashtag kwaye nabani na onokuyithatha kwaye bayisebenzise. Kuba nzima, ingakumbi kwishishini, ukuba ityunjwe kwaye isetyenziswe kakuhle.
Umzekelo, uMcDonalds, odla ngokuqhagamshelana nokutya okungenamsoco kunye nokukhuluphala (naphezu kwemizamo yabo yokuphucula loo mfanekiso) waqala i-hashtag ye-#McDSiyo eyayihamba yintsholongwane ngendlela engalunganga. Ema-1,500 "amabali" aphuma kubasebenzisi abangobuhlungu bokutya, abasebenzi ababi kunye nezinye izikhalazo. Iindaba ezilungileyo kukuba i-2% kuphela yeeTweets eza kungenazo, kodwa umshicileli abawufumana kuwo kwakwanele ukuthuthumela.
Kubantu abaninzi, i-hashtag isetyenziselwa ukuzonwabisa. Uninzi lwee hashtag ezihamba phambili , njenge #ProudtoBeaFanOf zisetyenziselwa ukwabelana ngombono. Abanye bancedisa ukuhlela iindaba eziphathekayo eziphambili kwiziganeko ezinkulu. Kwaye ngamanye amaxesha zenziwe nje kwi-fly ukuze wenze i-sound soundniverni. Ukutolika kunye nokusetyenziswa kuhlala kuwe, njengento eninzi ye- Twitter ithetha , kodwa umsebenzi osisiseko kakhulu we-hashtag kukudala isondlo esisodwa, esilungisiweyo seTweets malunga nomnye.