Sebenzisa i-pizza ye-Twitter emoji ukukhawuleza ulandele i-pizza evela kwi-Domino
Ndakhula ndibukela iiJetson, ngoko ndandiqiniseka ngale ngongoma ebomini bam kwakuya kuba neemoto ezindizayo, kwaye ndibe ne-robot njengomgcini wendlu kunye nomntwana wabantwana bam. Nangona akukho nto yezo zinto zibini zenzeke (okwangoku!), Kusekho inkqubela phambili kwimihla yethu yobomi obungasuswa kwiphulo likaJetson.
Ukufumana kwam esitsha? Ungasebenzisa i- Twitter Emoji ukuze ulandise ukuhanjiswa kwe-pizza kwi-Domino's Pizza.
Ngokukodwa! Konke okufuneka ukwenze nguThupha i-pizza emoji ukuya kwi-@Dominos nge-hashtag #EasyOrder, kwaye ubeke umyalelo wakho! Yinto elula. Kutheni le nto yayingazange ijikeleze ngexesha lee-college ze-college zakudala, ngokuqinisekileyo andiyazi, kodwa ndicinga ukuba ndiya kuvuyisa ukuba kwakungekho khona, okanye ukusetyenziswa kwam pizza kwakube kukhulu kunoko.
UDomino uchithe usuku lokusasaza i-pizza emojis. Enyanisweni, kwithuba elilodwa ngosuku bathumela ii-Tweets ezingama-63 zizele nge-emojis (kungabalwa iiTweets ezithumele iimpendulo kwezinye i-Tweets). Bawususa umhla nge-64 ye-Twitter emoji post ekwabelana ngekhonkco kwi-USA Today inqaku eliye laphula iindaba zentengiso yabo entsha yezorhwebo.
Nantsi yonke into ofuna ukuyifumana malunga nenkonzo entsha ye-Tweet-to-order.
Ngaba uyazibuza ukuba kutheni kunesidingo sokwenza umyalelo we-Twitter? Ngaphandle kweyona nto eyenza i-PR engabonakaliyo-i-media media iye yazithengisa ngeendaba ngeliveki elide - liye "elilandelayo" elifanelekileyo "ukunyuka kwe-digital". Ngeli xesha, i-50% yempahla yokuthengisa yaseDominino iyenzeka ngamanani. Kumele kube nandipha umdla ukubona ukuba loo nombolo iyatshintsha njani xa usebenzisa i-Twitter emojis ukulungiswa kuba yindawo evamile.
Yintoni i-Twitter eyithatha le nkqubo entsha yokulahla? Njengoko le ndlela entsha ye-e-commerce izuzisa i-Domino, ibuye izuze i-Twitter. Konke ukupapashwa kwesi simemezelo kubangela inzuzo zombini iinkampani. I-Twitter iye yazama ukuzenza ngokwayo njengethuluzi lokuzibandakanya ixesha elide. Akuyona nje indlela yokunxibelelana. Umkhulumeli we-Twitter u-Genevieve Wong wathetha ngeendaba, "Ithemba lethu kukuba abathengisi baya kugcina ngokutsha ngale ndlela."
Kwimveliso yokutya, i-Domino iya kuba yinkampani yokuqala yokusebenzisa i-Twitter ukuyibeka nokugqiba umyalelo. Elinye iqela elidlulileyo kunye nephulo lesigxina laliyi Starbucks '"Tshintsha iCafana kwi-Friend". Enye into ebalulekileyo ye-Twitter yokutya nokuphuza i-e-commerce campaign yenziwa xa i-Miami Dolphins izama ukukhawuleza umkhankaso we "Tweet-a-Beer", uvumela abalandeli ukuba balayishe i-brew ukuba ikhululwe kwizihlalo zabo. Ukuba ndiza kuvota, ndingathanda ukuba zombini iiprojekthi zibuyele. Ndiza kufaka i-Starbucks yekhofi yephulo kwirejistri yam umntwana, kwaye kulandelelaniso oluthile lusetyenziswe ngokukhawuleza okuvela kwi-Fenway Park. Ngaphandle kwoshishino lokutya, abanye abathengisi, njenge-Old Navy ne-Amazon baye bavavanya iikhankethi okanye ngoku kusetyenziswa ii- hashtag ukukhawuleza ngokukhawuleza kweemveliso zabo.
Ngaba oku kuthetha ukuba ndiza kukwazi ukulandisa ukuhanjiswa kwenye inkampani kungekudala? Akukho gama nakwezinye iinkampani ezixhuma kwi-emoji e-commerce bandwagon ye-Twitter, kodwa ndiqinisekile ukuba uyehla endleleni. I-Domino ithi le nto iya kuba yiplati esisigxina, kungekhona nje ukunyanzeliswa kwezentengiso. Ukuba kunjalo, abakhuphiswano lwabo baya kufikelela ebhodini okanye mhlawumbi bazame ukubetha kwezinye iinqanki zentlalo, ezifana ne-Facebook okanye iPinterest. Ngokuqinisekileyo ndilambile ngelixa ndiphengulula kwiPinterest!
Ulwazi olwaneleyo, masifike kumgca ophantsi: ndingayilungisa njani i-pizza kwi-Twitter? Elula. Njengoko kukhankanywe ngaphambili, xa uhlamba i-pizza, maneka iTweet kwi @Dominos nge-pizza emoji kunye ne-hashtag #EasyOrder. Ngaphambi kokuba kusebenze; Nangona kunjalo, uzakufuna ukudibanisa i-akhawunti yakho ye-Twitter kwiakhawunti yakho yaseDominino. Emva koMeyi 20, 2015, uya kukwazi ukuyila i-pizza ngokuhambisa kuphela nge-emoji ye-Twitter.
Kodwa linda, luhlobo luni lwe-pizza oluya kundithumela? Lo ngumbuzo wam omkhulu, kwaye ndiqinisekile ukuba yeyakho. Ukuba udla ukuyalela i-pizzas "yokudala" - esinye isiqingatha se pepperoni kunye no-anyanisi, i-sausage enye yesiqingatha, i-pepper yebhanana kunye neminqumo, zombini amaqebunga angaphezulu kwesibini - unokukhathazeka ukuba unokukhetha. Ndiyathetha, i-pizza ye-emoji emoji yinto enye yeeshizi kunye ne pepperoni. Musa u koyiko! Ngaba uyazi kwiakhawunti yakho yaseDominino kukho into ebizwa ngokuba yiProfayli yePizza? Yilapho uza kubeka umyalelo wakho olula. Naliphi na ixesha i-emoji okanye i-hashtag ithunyelwa kwi-Domino yinto enokugcinwa ngayo njengoko i-oda lakho elilula liza kubakho.
Ndingazi njani ukuba iDomino yamkele i-oda yam? Emva kokuzibuza ukuba yiyiphi i-pizza endayayifumana kwimiyalelo yam, umbuzo wam olandelayo: "Ndingazi njani ukuba kusebenze." UDomino uyisinyathelo esinye phambi kwethu. Emva kokuba ifumene i-emoji yakho ye-Twitter kunye / okanye i-hashtag ye-#EasyOrder, iya kuqinisekisa umyalelo ngokusebenzisa umyalezo othe ngqo. Uya kufuneka uphendule ukuqinisekisa umyalezo ochanekileyo ngaphambi kokuba i-pizza iphoswe ngesandla, iphekwe kwaye ihanjiswe.