Zonke iincwadi zeendaba zineenkcukacha ezintathu: i-nameplate, itekisi yomzimba kunye neentloko. Iimpapasho zeendaba eziqhelekileyo zisebenzisa ezininzi zeengxenye zoluhlu lwamaphephancwadi oludweliswe apha ukukhangela ukufunda nokuthetha ulwazi. Emva kokuba kusetyenziswe umxholo, umxholo ngamnye wencwadana unamalungu afana nawo wonke umcimbi wokuba uhambelane.
Njengomqambi okanye umhleli wencwadana, ukuba ufumanisa ukuba ufuna ukuongeza okanye ukususa ezinye izinto emva kokuba i-newsletter iqaliswe, kukulungele ukuvelisa utshintsho olulodwa ngexesha kunokuba ulungelelanise ngokupheleleyo ukulungiswa kwemibandela embalwa. Ukuziqhelanisa neengxenye zephephandaba kunokukunika isikhokelo malunga nokuba utshintsho luya kunceda njani abafundi bakho.
Nameplate
Ibhanki ephambili kwiphepha leendaba elichaza ukushicilelwa liyigama legama . Igama legama lidla ngokuba negama leendaba, mhlawumbi imifanekiso okanye uphawu, kwaye mhlawumbi umxholo, umququzeleli kunye nolwazi lokushicilela kuquka nombolo yevolumu kunye nomhla okanye umhla.
IQumrhu
Umzimba wencwadana yeyona ncwadana ibininzi yombhalo ngaphandle kwezihloko kunye nezixhobo zokubhaliweyo. Ziyimifanekiso eyenza umxholo weendaba.
Isiqulatho
Ngokuqhelekileyo kubonakala kwiphepha eliphambili, uluhlu lwezinto eziqulethwe lulutsha lubhala amanqaku kunye namacandelo akhethekileyo kwiphepha leendaba kunye nenani lephepha lazo zinto.
IMasthead
I- masthead yilelo candelo le-newsletter layout-efunyenwe kwiphepha lesibini kodwa lingaba nawaphi na iphepha-eliluhlu lomshicileli kunye nolunye ulwazi olufanelekileyo. Ingabandakanya amagama abasebenzi, abaxhasi, ulwazi lokuthenga, iidilesi, uphawu kunye nolwazi lokuqhagamshelana.
IiNtloko kunye neenhloko
Iintloko kunye nezihloko zenza ulawulo olukhokelela umfundi kumxholo weendaba.
- Umxholo . Emva kwegama legama, umxholo oyintloko oyichaza ngalinye inqaku kwiphepha leendaba liyinxalenye ebhaliweyo yombhalo.
- Kicker . Ngokuqhelekileyo kubonwe kwinqwaba yeendaba, umkhayili ibinzana elifutshane elibekwe kwincinci encinci ngaphezu kwesihloko. Umkhabi angakhonza njengesingeniso okanye icandelo elibhekiselele ukuchonga ikholamu rhoqo.
- Deck . Incwadana yamaphephandaba yimiba enye okanye ngaphezulu kweetekisi efunyenweyo phakathi kwentloko kunye nomzimba wale nqaku. Ikhonkco iyacaca okanye ikhula kwihloko kunye nesihloko sesicatshulwa esilandelayo.
- Intloko . Kubonakala ngaphakathi kumzimba wamacandelo, imihlathi idibanisa i nqaku kumacandelo amancinci.
- INtloko yeNtloko . Okuqhelekileyo eyaziwayo njenge-header, isihloko esiphezulu siphinda itekisi ebonakalayo kwiphepha ngalinye. Ngokuqhelekileyo isihloko sopapasho sibonakala phezulu kwiphepha ngalinye. Ixesha lekhasi ngamanye amaxesha lidibene nenhloko ehambayo.
- IiNtloko zokuqhubeka. Iincwadana ezincinci ezibonakala phezulu kwinqaku eliye laqhutshwa kwiphepha langaphambili.
Amanani
Amanani ekhasi angabonakala phezulu, ngaphantsi okanye kumacala amaphepha. Ngokuqhelekileyo, iphepha elinye alibalwanga kwiphepha leendaba.
Bylines
Inqakraza ibinzana elifutshane okanye umhlathi obonisa igama lombhali wenqaku kwiphepha leendaba. Umgca ngokuqhelekileyo uvela phakathi kwentloko kunye nokuqala kwinqaku, eqalwe ligama elithi "Ngona" nangona likwabonakala kwakhona ekupheleni kwinqaku. Ukuba lonke iphephandaba libhalwa ngumntu oyedwa, amanqaku angabandakanyi ilineline.
Imizila yokuqhubeka
Xa amanqaku athetha amabini amabini okanye amaninzi, umhleli wencwadana usebenzisa iimigca zokuqhubeka ukuze ancede abafundi bafumene lonke eli nqaku.
- Jumplines . Kwakhona kuthiwa imizila yokuqhubeka, i- jumplines ibonakala iphela ekupheleni kwikholam, njengoko "kuqhubeka kwiphepha 45." I-Jumpline ephezulu kwikholam ibonisa apho kuqhutyelwa khona isihloko, njengoko "kuqhutywe kwiphepha 16."
- IiNtloko zokuqhubeka . Xa amaqonga athola ukusuka kwelinye iphepha ukuya kwelinye, iindlebe zokuqhubeka zichonga inxalenye eqhubekayo yamanqaku. Ukuqhubela phambili kweentloko, kunye ne-jumplines, ukubonelela ngokuqhubekayo nokukhawula umfundi malunga nokuba ufundela kuphi.
Iimpawu zokugqibela
I-dingbat okanye umhlobiso womshicileli osetyenziswa ukuphawula ukuphela kwebali kwiphepha leendaba ngumqondiso wokuphela . Ibonisa kubafundi ukuba baye bafikelela ekupheleni kwinqaku.
Phatha i Quotes
Ukusetyenziswa ukutsala ingqwalasela, ingakumbi kumanqaku amade, ukucaphuna isicatshulwa esincinci sesicatshulwa "sakhutshwa kwaye sicatshulwe" kwi-typeface enkulu.
Iifoto kunye neMifanekiso
I-newsletter layout ingaba neefoto, imizobo, iitshathi, iirafu okanye ubugcisa beklip.
- Iintloko . Iifoto eziqhelekileyo zomntu kwi-editing letterletter yi-headshot-umfanekiso wesigxina kunye nesigxina somntu okhangele ngqo kwikhamera.
- Ibinzana .Igama elithi ibinzana ibinzana, isivakalisi okanye isiqendu esichaza isiqulatho somfanekiso ofana nesithombe okanye isati. Esi sichazo sisoloko sifakwe ngqo ngasentla, ngaphantsi okanye kwicala lomfanekiso uchaza.
- I-Photo Credit Line . Ifana nomgca wecandelo, ifoto yesitalathisi ibonisa umfaki-zithombe okanye umthombo womfanekiso. Ingabonakala ngefoto okanye ifakwe kwenye indawo kwiphepha, njengokuba ekupheleni kwinqaku.
I-Panel yokuLawula
Iincwadana zeendaba ezidalwe njenge-mail mailers (akukho mvulophu) zidinga ipaneli yeposi. Esi siyinxalenye yoluyilo lwencwadana equlethe idilesi yokubuyisela, idilesi yokuposa yommkeli, kunye nokuposa. Iphaneli yeposi ngokubonakalayo ibonakala kwisiqingatha okanye enye yesithathu kwiphepha elidlulileyo ukuze lijongane xa lifakwe.