Njani Iinkonzo ezisekelwe kwindawo ezinokuthi zizuze iinkampani zeB2B

Iindlela apho i-LBS Inceda i-B2B Iinkampani kunye nabathengisi

Iinkonzo ezisekelwe kwendawo ngoku zivela njengeyona nto ibaluleke kakhulu ekuthengiseni imveliso yeenkampani zeB2B. Nangona ezi nkonzo zijolise kubathengi ngokuzinikela yonke inkcazelo abayifunayo, ukuyisebenzisa ngokubhekiselele kwiimpawu zokwabelana ngomhlobo, imivuzo kunye namakhuphoni anokuqinisekisa ukuba aba batye bavakashela umenzi okanye umthengisi kwakhona.

Okumangalisayo kukuba, iinkampani zeB2B ngoku zivusa nje ukuba zinokungabonakali kwamathuba anikezelwa yiLBS. I-LBS inamandla amakhulu ekuthengiseni okuphathekayo, kuba iyakwenza abathengisi bazi kakuhle ukuba ngubani wabo abasebenzisi abanomdla kwimveliso okanye kwinkonzo yabo kunye nokuba bahamba njani ngokufanayo. Ngokuqinisekileyo, uphando kunye nokuthengiswa kweendaba zoluntu kubaluleke kakhulu, kodwa i-LBS inika ezininzi iinzuzo kumthengisi. Ingongoma kuphela apha ukuba inkampani ifuna ukuqinisekisa abasebenzisi ukuba banike imvume yokubonelela ngezibonelelo ezingaphezulu komntu.

Nantsi indlela i-LBS inokuba luncedo ngayo kubathengisi be-B2B kunye neenkampani:

Intsebenziswano kunye neNethiwekhi

Umfanekiso © William Andrew / Getty Izithombe.

Iinkampani ezimbini zengingqi, ezincinci ziyakwazi ukufaka ubudlelwane bokuxhamla ngokubambisana, ngoncedo lweLBS . Bakwazi, ngokukhawuleza, benze inethiwekhi yeenkampani ezixhasa kunye nokukhuthazana, ukuze ngamnye umntu abe ne-piggyback kwimpumelelo yomnye. Oku kungavula amathuba amaninzi okwandisa inzuzo yazo zonke iinkampani ezichaphazelekayo.

Inkxaso

Abathengi abathengi babo basebenzise imveliso ethile okanye inkonzo inamathele kunye neziko ezichaphazelekayo, ukuze bavulele ithuba lokufumana imali eyongezelelweyo kubo ngokuxhaswa okanye ukukhangisa. Oku kuya kubangela amathuba anyelelweyo ukuba iinkampani zifikelele kubahlali ababanzi, ngaloo ndlela zivelise inzuzo eninzi kubo.

  • Indlela Ukusebenzisa Indawo Kukunceda I-Mark Marketer
  • Ukunikela Imivuzo

    Emva kokuba uqonde indlela yokuziphatha yabathengi bakho ngendlela yokusebenzisa i-LBS, ungawagcina ebuyela kuwe ngokunikela ngembuyekezo kunye nezaphulelo zezo nkonzo ezisetyenziswa kakhulu. Ngokomzekelo, ukuba omnye umsebenzisi uhlala ethenga amathikithi e-movie, mhlawumbi unika ithikithi yamahhala okanye isaphulelo se-movie ezayo. Oku kuya kuba yinto ekhuthaza ukuba batyelele rhoqo.

    Iziganeko kunye neeRhwebo

    Ziziphi iintlobo kunye / okanye i-tradeshows abathengi bakho abaya kuyo? Ukuhlela isiganeko se-mega kwisifundo sokuthanda kwabo kunokubangela abaninzi abasebenzisi kwiinkonzo zakho. Ewe, oku kuya kuthatha umsebenzi omningi kwinqanaba lakho, kokubili ukulungiselela kunye nemali, kodwa xa loo nto inqumla umhlaba, isibhakabhaka siba ngumda. Ukubamba iinkampani ezifanelekileyo kumcimbi wakho unokudala abaxhasayo abaninzi kwiimbali zakho ezizayo.

    Ukudala uxhulumano lweNtlalo

    Emva kokuba uqonde ngokupheleleyo ukuba abasebenzisi bakho bafuna ntoni, unokuqhubeka kwaye udibanise iinkonzo zakho ezisemgangathweni kwintanethi yeselula, eya kwenza abasebenzisi bakho bakwazi ukwabelana ngolwazi lwakho nabahlobo kunye nabanye oonxibelelwano. Oku kuya kuba luncedo kakhulu kuwe, njengoko kunokukunceda ukwakha idatha yakho yomsebenzisi ngaphandle komzamo omkhulu ongakumbi.

    Ukuhlalutya uMqhudelwano

    Kubalulekile ukuba awuqonde kuphela ukuziphatha komsebenzisi wakho njengokuba uzikhathaza ngeenkonzo zakho, kodwa kubalulekile ukuba wazi iqondo lokusebenzisana kunye nokhuphiswano. Emva kokuba uqonde le ngongoma, uya kuba sesikhundleni sokunikezela into eyongezelelweyo ukuba umqhubi wakho akayiyo, kwaye ngoko, ubabandakanye ngakumbi. Ngenxa yoko, kucetyiswa ukuba uhlale ulandelelanisa ukuziphatha kwabathengi bakho nge-LBS.

    Othintana nabo

    Ihlabathi le-intanethi lithengisa kakhulu kwaye akuyimfuneko ukuba abathengi bakho abahlala bethembekile kuwe kunye nemveliso yakho mabahlale behlala ngaloo ndlela. Ngexa ufanele uhlale uzama iindlela kunye neendlela zokubamba kubasebenzisi bakho bamanje, kufuneka uzame ukudala abasebenzisi abasebenzisi abaninzi. Kule nto, kufuneka ufunde oko abanye abasebenzisi abakwenzayo, yiziphi iinkonzo abasebenzisa kakhulu kunye nendlela abasebenzisana ngayo nokhuphiswano. Ukuzithengisa kuzo kuza kudala isizukulwana esitsha senkxaso yabathengi kuwe.

    Ngaba unokucinga ngezinye iindlela uLBS ezinokuba luncedo ngayo kwiinkampani zeB2B kunye nabathengisi? Masiyazi iimbono zakho!