Uninzi lwabantu abakhayo okanye iiwebhsayithi zijolise ekufumaneni iindawo zabo kwiindawo zokukhangela ezingenakufumana izigwebo zabo kwiindawo zokubanjwa, ukunika abasebenzisi babo abafanelekileyo, kulula ukufumana umxholo ohlangabezana neemfuno ezithile-oku kwaziwa njengokwenziwa kweenjini zokucwangcisa . Nangona kunjalo, kukho ubuchule bokuphuculwa kweenjinjini zophando ezingenza okungakumbi kunokulimaza kunokuba zilungileyo, kwaye ezi zifanele zikhutshwe ukuba kunokwenzeka. "I-Black Hat" ukukhangela injini yosesho ngokuqhelekileyo ichazwa njengendlela yokusebenzisa i-rankings ephakamileyo ngendlela engafanelekanga. Ezi zixhobo ezimnyama ze-SEO zivame ukuquka enye okanye ngaphezulu kwezi zilandelayo:
- iphula imithetho ye-injini yokukhangela kunye nemigaqo
- kudala amava omsebenzisi ohluphekileyo ngokuthe ngqo ngenxa yeendlela ze-SEO ezisetyenziswe kwiwebhusayithi
- unika ngokugqithisileyo umxholo ngendlela ebonakalayo okanye engabonakaliyo yokukhangela izigulane zenjini kunye nabasebenzisi benjini yokukhangela.
Ininzi yezinto ezibizwa ngokuba yi-black hat SEO yenzelwe ukuba yindlela efanelekileyo yokuchonga injini yeejini, kodwa ngoku ezi zixhobo zithwaxwa yi-SEO jikelele ngokubanzi, njengoko zibonakaliswe ngethuba elifanelekileyo ukuba zonakalise izinga lomgangatho kunye nokufaneleka lweziphumo zophando ngokubanzi. Ezi zenzo ezimnyama ze-SEO ziza kunika i-short-term gain in terms of rankings, kodwa ukuba abanini bewebhu bafumene ukusebenzisa izixhobo ezingekho phantsi kwiiWebhsayithi zabo, bafaka umngcipheko wokuba bahlawulwe ngeenjini zokukhangela, ezinokuchaphazela kakhulu inzithuthi kunye nokubeka kwiziphumo zejinjini. Olu hlobo lwe-SEO luyisisombululo esifutshane senkathazo yexesha elide, okwenza iWebhsayithi enika amava afanelekileyo kumsebenzisi kunye noko bakufunayo.
I-SEO Techniques zokuPhepha
- Ukufakelwa kwegama elingundoqo: Ukufaka uluhlu olude lwamagama angundoqo kwaye akukho nto enye kwiwebhusayithi iya kufumana isayithi ihlawuliswe ekugqibeleni ngeenjini zokukhangela, kwaye ithathwa njengegama elingundoqo.
- Umbhalo ongabonakaliyo: Umbhalo ongabonakaliyo uyayithanda; ngokukodwa, le nkqubo iquka ukudala uluhlu lwamagama abalulekileyo kumbhalo omhlophe kumgca omhlophe ngethemba lokutsala ezinye izichukumisi zenjini zokukhangela. Leyo ayiyona indlela efanelekileyo yokutsala abaphandle okanye i-crawlers yokukhangela kunye nokudala amava angamahlwempu abasebenzisi beewebhusayithi.
- Amaphepha eDorobway: Ikhasi lomnyango liyisiseko "sefake" esingenakubonwa ngumsebenzisi. Kuyinto kuphela iinjongo zobunjineli zokukhangela kunye nokuzama ukukhohlisa iinjini zokukhangela kwi-site ephezulu.
Ukungabikho komthetho, utyhafile, okanye nje ngaphaya komgca we-SEO ulingela; emva koko, ezi ngqiqo zenza umsebenzi, okwethutyana. Baya kugqiba ukufumana iindawo eziphezulu zokukhangela izikhundla; oku kude kube yilawa masayithi avunyelwe ukusetyenziswa kweendlela ezingafanelekanga. Akukufanelekanga nje ingozi. Sebenzisa ubuchule bokucwangcisa injini yokukhangela ukufumana indawo yakho ibe yindawo ephezulu, kwaye uhlale kude nantoni na ebonakala ngathi ayikho kwizikhokelo zeenjini ezifunwa kwi-webmasters.