Amaphepha eDororway alula ama- HTML amaphepha afakwe kwii- keywords ezithile okanye amagama , kwaye zicwangciselwe ukuba zibonwe kuphela ngeenjini ezithile zokukhangela kunye nezicabucabu zabo. Injongo yale maphepha eminyango kukukhohlisa iinjini zokukhangela ekunikezeni ezi zikhundla eziphezulu; oku kuzwakala kulungile uze uqaphele ukuba akusiyo indawo yokuhlala. Endaweni yoko, amaphepha eminyango ajoliswe ngokukodwa kwiinjongo ze- injini yokukhangela- emva kokuba umhlaba ophandle kwiphepha, bahamba ngokukhawuleza kwi-website "yangempela".
Yiyiphi ingxaki?
Olu hlobo lwamaphepha, ngokucacileyo, i- SEO embi . Ifilosofi eyisiseko yokwenza injini yokukhangela yinto elula, kwaye ayibandakanyi isakhiwo esingabonakaliyo (ubuncinane kubasebenzisi) iphepha eligcwele igama elingundoqo igama elithi gobbledygook ngethemba lokuba kufakwe kwizinga eliphakamileyo kwiziphumo zophando. Ngaphezu koko, iinjongo ze-injini zosesho ziya kuba zibonakala zinembile, kwaye ezi phepha zinganakwa okanye zivalwe ngokupheleleyo.
Uninzi xa kungenjalo zonke iinjongo zokukhangela zinezikhokelo zokuthintela ukusetyenziswa kwamaphepha emnyango, okanye ubuncinane ingcamango yazo. Olu hlobo lomxholo lubonwa ngokuba ngu "spammy" , kwaye i-spammy SEO izenzo zingasebenza kwixesha elifutshane kodwa ekuhambeni kwexesha, ziyakwazi ukufumana isayithi lakho lichongiwe ukuhlaziywa kunye nokugwetywa. Ngaphezulu, ukusebenzisa olu hlobo lwezakhono lusehlisa ukuthembeka ngokubanzi kwesiza sakho.
Ngaba baya kunceda indawo yam?
Ngelishwa, uninzi lwabacebisi be-SEO banokukuxelela ukuba iphepha lokungena "yedwa" indlela yokufumana indawo yakho ibe yintonga yesigxina; kwaye uya kuncomela ukuba uthenge isofthiwe esinexabiso eliya kulukhupha la maphepha, kwaye ngokukhawuleza.
Nangona kunjalo, onke a maphepha adala i-clutter engenamsebenzi kwimiphumo ye-injini yokusesha, ukwenza inkqubo yokukhangela ingasebenzi kakuhle. Ukongeza, le maphakheji yesofthiwe yemilingo ilindele umsebenzi omningi kuwe, umsebenzisi. Kufuneka ufike ngamagama angundoqo , amagama abalulekileyo, igama elibalulekileyo, ukuzalisa iitemplates, i- tags ze-Meta , njl. Ngenene, ukuba uzimisele ukwenza oko kumaphepha eminyango, indlela engabonakaliyo kunye neyifutshane yokufikelela kwi-injini yokukhangela injini, ngoko unokukwazi ukwandisa isayithi lakho ukukhangela indlela efanelekileyo.
Mhlawumbi ujamelene neengxaki ezikhethekileyo zesayithi ezingenanto i-keyword-dense content okanye i-Meta tags esebenzayo. Unokuba ucinga ukuba indlela yodwa yokufumana isayithi lakho ukuba ifikeleleke kukuthenga loo software ebiza kwaye uqale ukukhupha iphepha kunye namaphepha omxholo. Kule meko ethile, ndiza kuthetha oku: Hlela indawo yakho . Musa ukuhlala kwindawo ebizwa ngokuthi "lula" isisombululo. Wonke iphepha lewebhusayithi yakho kufuneka lilungiswe ukukhangela, oko kuthetha ukuba kufuneka ikhange kubhenkethi kunye noko bakufunayo.
Ziziphi iinjini zokukhangela ezifuna
Iinjini zophando kunye nabasebenzisi be-injini yokusesha bonke bafuna into efanayo, eziziindawo ezilungileyo ezizaliswe ngumxholo omhle . Elula. Akuyiyo i-rocket yesayensi. Ayikho imfuneko yeengcingo ezibuyisela abasebenzisi kwiziko "langempela". Ukuba unayo indawo eneenkcukacha ezikhethiweyo ezikhethiweyo kunye namagama abalulekileyo, umxholo obhaliweyo, kunye neetekethi zeMeta ezifanelekileyo, ngoko awuyidingi iphepha lomnyango.
Ayikho inxalenye yesicwangciso esihle seSET
Ukuba unayo indawo, kwaye le sayithi ikuWebhu, kwaye wenze umsebenzi wakho wasekhaya we-SEO, ekugqibeleni uya kufumaneka. Zonke izakhiwo ezilungiselelwe kakuhle sele zinendawo yokungena; eli liphepha eliphambili. Kwaye, ewe, (ukuba unayo iphepha elingaphezulu kweyodwa) uya kuba neenkqubo ezihamba kakuhle zokubakho abasebenzisi abangasebenzisa ukufikelela kuyo yonke indawo yakho.
Gwema iifutshane
Amaphepha eDororway ayilinga ukusebenzisa, ekubeni ngokwenene atshabalalisa zombini izichukumisi zenjini zokukhangela kunye nabasebenzisi benjini yokukhangela. Nangona kunjalo, ukuphuculwa kweenjini zokukhangela kukhangeleka kwixesha elide, kwaye la maphepha ayingxenye yempumelelo, yexesha elide, icebo lokuphucula injini.
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