Kuninzi kuthiwa malunga neenzuzo zokuthengiswa kweSMS kwi-mobvertiser. I-SMS ethobekileyo okanye iMfutshane Message Service ngokungathandabuzekiyo icebo elihle kakhulu kumashishini afuna ukudibanisa nabanye abathengi, ngokusebenzisa iifowuni zabo kunye nee-smartphone. Nangona kunjalo, le ntsebenzo yokuthengiswa kweselula ayikho ngaphandle kwayo. Kubalulekile ukuba i-mobvertiser iqonde ukuxhamla kunye nokuxhamla kokuthengiswa kwe-SMS, ngaphambi kokungena kwintsimi nokudala imikhankaso yokukhangisa.
Bonke abathengisi be-newbie bafanele baqaphele iingenelo kunye nokungonakali kokuthengiswa kwempahla . Kuyafana nokuthengiswa kweSMS. Nangona le ngongoma yokuthengisa ingakunceda ngokwenene inkampani ifikelele kwiindawo eziphakamileyo zempumelelo, nayo inemilinganiselo yayo.
- I-SMS njengesixhobo esihle kunazo zonke zokuThengiswa kweSelula
Uluhlu olungezantsi lubuchule kunye nokutya kwe-SMS.
Iinkonzo zeNtengiso yeSMS
Ukuthengisa imveliso okanye inkonzo ngeSMS yenye yeendlela ezilungileyo zokufikelela kubathengi abaninzi, ngezi zizathu zilandelayo:
- Ekubeni abasebenzisi bangena ukufumana imilayezo ye-SMS evela kwiinkampani, olu hlobo lokuthengisa ludonsa kwiindwendwe ze-niche, ezinomdla kakhulu ukwazi ulwazi malunga nemveliso okanye inkonzo echaphazelekayo.
- Ekubeni yonke imilayezo iphuma kubasebenzisi ngexesha langempela kwaye ihanjiswa ngokukhawuleza, iinkampani zinokunikezela ngeendlela ezingabonakaliyo kumakhasimende abo. Amashishini afana ne-real estate angakwazi ukwazisa ngokukhawuleza abathengi malunga nokuhlaziywa kwezinto ezihlaziyiweyo kunye neempahla zakutshanje ezikhoyo. Amashishini ekutyela amagosa aya kuzuza, njengoko akwazi ukulungiselela iintsuku zentsuku zokukhangela abathengi abaninzi kuloo ndawo.
- I-SMS iyanxibelelana kakhulu, iinkampani ziyakwazi ukuthintela ekusebenzisaneni rhoqo nabasebenzisi, zibongoza ukuba bathathe inxaxheba kwiingxelo, bazalise imibuzo kunye nokuvota kwiipoly .
- Ukuqokelela idatha yomsebenzisi kulula kakhulu ngendlela yokuthengisa i-SMS. Oku kwenza kube lula ukuba inkampani yenza utshintsho kwiphulo lokukhangisa, njengoko kwaye kuyimfuneko.
- Iinkampani zinokuqwalasela ukunikela umvuzo wokuthatha inxaxheba kwabasebenzisi. Ukuba nabo bangakwazi ukudibanisa oku kunye neentlobo ezahlukeneyo zemidiya yoluntu esetyenziswayo namhlanje, abasebenzisi abakhona babeza kusasaza isigidimi sabo ngegama lomlomo.
Ukuthengiswa kweSMS
Ngoku ke masiqonde iingxaki zokuthengiswa kweSMS. Nazi ezinye izinto zokuthengiswa kweSMS:
- I-SMS ivumela iinkampani kakhulu indawo yokukhangisa. Umlinganiselo ophezulu wemilayezo yombhalo unobumba be-160. Ngaphandle koko, umthengisi akakwazi ukufaka umyalezo ovakalayo okanye umtsalane kwimifanekiso. Oku kunokunciphisa ubuchule bomthengisi.
- Ekubeni umyalezo we-SMS ufutshane, i- mobvertiser kufuneka ifake ixesha kunye nomgudu wokwenza umkhankaso owaneleyo, oya kubangele abasebenzisi abaninzi. Kwakhona, i-adversi enye ayikwazi ukuphindaphindiwe ngokuphindaphindiweyo, ngokungafani neentengiso zeTV okanye zomsakazo. Isibhengezo ngasinye se-SMS kufuneka sichazwe ngendlela eyahlukeneyo kwaye sinikezelwe.
- Akunzima kakhulu ukubandakanya abasebenzisi baselula kwaye bakhuthaze ukuba bangene ukungenisa imilayezo kwiifowuni zabo eziphathekayo. Nangona bekhetha ukungena, akudingekile ukuba bafunde yonke imiyalezo inkampani ebathumelayo. Imiyalezo ethunyelwe ngaphandle kwemvume yomsebenzisi idlalwa njenge-spam.
- Nangona ukuthumela imiyalezo kwifom eqhelekileyo yokunxibelelana phakathi kwabasebenzisi baselula, ukuthengiswa kwe-SMS ngoku kufumaneka ukuthandwa. Ngaphandle koko, lolu hlobo lokuthengisa luyalela abaphulaphuli abancinci, kuba liqela elithile labantu abadala kuphela abasebenzisa ukuthumela imiyalezo kwizinga eliqhelekileyo. Kulo manani abancinci, kuphela iqhekeza labasebenzisi bangakhetha ukungena kwimilayezo kunye nenani elincinci liyakhathazeka ukubheka umyalezo. Le nto ibangela ukuba ubukhulu bakho bube bukhulu.
Ukuququmbela
Njengoko ubona, ukuthengiswa kwe-SMS kunenzuzo kunye nobutyebi, njengawo nawuphi na umshishino. Umsebenzi wakho njenge-mobvertiser kukuqinisekisa ukuba ufundela abaphulaphuli bakho beenkcukacha ngokubanzi, ufumane impulse kwaye uqonde ukuba yintoni kanye, eya kubakhokela kwimveliso okanye inkonzo yakho.
Ngaba uzame ukuthengisa i-SMS? Yintoni eye yaba ngamava akho? Ngaba uzive ukhululekile ukwabelana ngeengcinga zakho nathi.