U-Saul Bass (1920-1996) wayengumyili weBronx owaqulunqwa ngumfanekiso we-New York waya eCalifornia waza waba udumo ngomsebenzi wakhe kwifilimu nakwi-designic logo design. Wafunda eNew York kwiLwimi labaFundi beeNzululwazi njengomntwana osemtsha kwaye wakhula isitayela esiyingqayizivele esibonakalayo kwaye sikhumbulekayo.
Indlela kaSawule Bass
I-Bass idume ngokusetyenziswa kwayo elula, iijometri kunye nemiqondiso yazo. Ngokuqhelekileyo, umfanekiso obalaseleyo uhlala wedwa ukuhambisa isigidimi esinamandla. Ezi ntlobo, kunye nohlobo, zazivame ukutsalwa ngesandla nguBass ukudala ukubonakala okungaqhelekanga, rhoqo zipakishwe ngomyalezo osisigxina. Ukukwazi kwakhe ukudala umyalezo onamandla kunye nobunjwa obuyisiseko kwenza umsebenzi ube mnandi ngakumbi.
Ukushicilela kwiSkrini
I-Bass iyaziwa kakhulu ngomsebenzi wayo kwifilimu. Uqalise kwishishini lokwenza iipowusta, eyayiqashwa kuqala ngumlawuli nomvelisi u-Otto Preminger. I-Bass yayinako ukungaqhelekanga ukuthatha iimoya yefilimu kunye nemilo elula kunye nemifanekiso, njengomnye umsebenzi wakhe. Wayeya kusebenza nabalathisi abafana no-Alfred Hitchcock, uStanley Kubrick, noMartin Scorcese kunye noyilo lweefowuni zeefilimu ezinjengeMntu nge-Golden Arm, kwiNtshona Side Story, i-Shining, i-Eksodus, neNyakatho nge-Northwest.
Ukusuka kwipowusta yokuyila, iBass iya kuqhubela phambili ukudala ukulandelwa kwesihloko esichukumisayo kwiifilimi ezinjenge-Psycho ne-Vertigo. Ezi khredithi zokuvula zibonwa njenge-animated graphic design, kugcinwa isitayela sokushicilela sikaBass sokuba uphawu lwefilimu oluqhubekayo. Lo msebenzi wawuya kuqhubeka ngokukhawuleza kwi-career yeBass, ukuyila ukulandelwa kwesihloko kwiBig, i-Goodfellas, uLuhlu lweSchindler kunye neCasino. Ukuphakamisa ukubandakanyeka kwakhe kwifilimu yehlabathi, uBass wanqoba i-Oscar ngo-1968 kwifilimu yakhe emfutshane yokuba Kutheni Abantu Bakha.
I-Branding Branding
Ngaphandle kwesikhundla sakhe sefilimu esimangalisayo, uBass wayejongene nokudala iilogos ezingakhohlwayo, ezininzi zazo ezikhoyo namhlanje. Ngomsebenzi wakhe wokuzimela kunye kunye noS Saul Bass & Associates wakhe oqinileyo, wayeza kudala ubume beenkampani ezifana neQuaker Oats, AT & T, I-Girl Scouts, i-Minolta, i-United Airlines, i-Bell kunye ne-Warner Communications. Ukongeza, i-Bass yenzelwe iphosta kwiMidlalo yamaOlimpiki yase-Los Angeles ka-1984 kunye neeMidlalo zeeMali zeeKharityhulam.
Imithombo
- URichard Hollis, "I-Graphic Design: I-History Concise." Thames & Hudson, Inc. 2001.
- UFilip B. Meggs, u-Alston W. Purvis. "Imbali yeMeggs yoMfanekiso weMifanekiso." Udidi lwesine. John Wiley kunye noSons, Inc. 2006.
- Imyuziyam yoyilo, http://www.designmuseum.org, "uSawule Bass: uMyili weMifanekiso"