I- Google Surge , eyaziwa nangokuthi i- Google Blast okanye nje ukukhutshwa kwenethiwekhi , yindlela yokuthengwa kwempahla esetyenziswayo esebenzisa i- Google AdWords ukudala inani elikhulu lokuthengiswa kwexesha elifutshane. Ukuba ukuphakama kubanzi ngokwaneleyo, kunokufikelela kuwo wonke umntu ohambisa iWeb kwindawo yendawo, kuba phantse wonke umntu uhlasela i-website kunye nokukhangisa kweGoogle kulo suku. Lo akusiwo umkhiqizo osemthethweni waseGoogle, ngamanye amagama, kodwa indlela yokusebenzisa izixhobo zesikhangiso se-Google kwi-marketing campaign target.
Cinga nje ngolu hlobo olufana ne-Google lokuthenga lonke ixesha lokubhengezwa kwiinkonzo zendawo, okanye mhlawumbi kungumlinganiso weGoogle wokubeka uphawu lwephulo kuyo yonke idilesi kwisixeko.
Ngubani osebenzisa i-Google Surges?
Iiphonji zeGoogle ziluncedo kakhulu kwezopolitiko. Ziyindleko kunye nexesha elifutshane, ngoko kukho ezinye iindawo ezimbalwa apho ungathanda ukubeka khona imali eninzi kwikhankaso yokukhangisa enkulu ukuze wonke umntu abone umyalezo wakho. Phantse zonke ezinye iimeko, ungathanda ukukhetha iikhankaso zesikhangiso, ngoko-ke awuzange uchithe amagama akho esikhangiso kulaphulaphuli ababi. Iintsuku zokugqibela ngaphambi kokhetho lunethuba elifanelekileyo lokukhupha umyalezo wephulo.
Igama elithi Google Surge cishe livela ku-Eric Frenchman, owasebenzisa lobu buchule njengenxalenye yesicwangciso sakhe sokuthengisa kwi-intanethi kwiiprojekthi ezininzi ze-Republican zonyulo. Njengomzekelo wendlela umxholo usebenza ngayo, ibhulogi ye-blog yonqulo i-Daily Kos iqalise umkhankaso wee-Google Surge campaign malunga neWisconsin Republican ukubiza ingqalelo kwingxabano yezopolitiko.