Iibhobho zeGoogle zichazwe
Inkcazo: Ibhobho yeGoogle ivela xa iqela labantu liqhelisela ukuphakamisa ngokukhawuleza iwebhusayithi kwi-web search results ye-Google ukubeka ngokuxhuma igama okanye ibinzana elithile kwiwebhusayithi.
I-Google ihanjiswe ekunqandeni iibhobho zeGoogle ngokufakela ifomu yabo yokubeka amaphepha afumaneka ngokuhambelanayo. Utshintsho olunciphisa ubuchule bamaqela amancinci ukwenza iibhomu zeGoogle, kodwa ayizange iphele ngokupheleleyo.
Funda kabanzi ngeBombs eBom
"Iibhobho zeGoogle" zenza imizamo yokudibanisa nesayithi ngegama elibalulekileyo kwaye liphakamisa ngokukhawuleza iWebhsayithi kwimiphumo yophando ye-Google yelo binzana.
Iibhobho zeGoogle zithembele kakhulu kwimpembelelo ye- PageRank . Ezinye iibhomu zeGoogle zikhuthazwa ngezopolitiko ngelixa ezinye zenziwa njengeengqungquthela, kwaye ezinye ziyakhuthazwa ngu-ego okanye ukuzithuthukisa.
Ukungaphumeleli okubuhlungu
Mhlawumbi ibhobho eyaziwa kakhulu yeGoogle yayinqaku elithi "ukuhluleka okubuhlungu." Le bhomu yenziwa ngo-2003.
Ibinzana lokukhangela "ukungaphumeleli okubuhlungu," kwaqhutyelwa ibhobho ukubeka i-biography yeGeorge W Bush njengesiphumo esiphezulu sokwenza uphando, nangona ibinzana elithi "ukungaphumeleli okubi" akubonakali naphi na kwi-biography. Le bhomu yasungulwa ngokubongozwa kwebhokisi yezopolitiko, uGeorge Johnston.
Ukususela ngoko, abanye baye benza imizamo yokuqhagamshelanisa amagama athi "ukungaphumeleli okubuhlungu" kumakhasi eWebhu abanye, kuquka uJimmy Carter, uMichael Moore kunye noHillary Clinton.
I-biography ye-Bush iye yadibaniswa namanye amabinzana, afana "nomongameli omkhulu kunabo bonke" kunye "nomongameli omkhulu."
Kutheni Lo msebenzi Wasebenza?
Nangona izilungiso ezichanekileyo zeGoogle zokubeka iziphumo zophando ziyimfihlelo, siyazi ukuba i- PageRank idlala umqulu.
I-injini ye-Google yosesho icinga ukuba amagama asetshenziswe kwisixhumanisi somthombo othize abonisa ezinye zezinto ezisemgangathweni. Ukuba abaninzi abantu badibanisa neqendu ngokusebenzisa ibinzana elithile, njengokuthi " usebenzisa iGoogle ngempumelelo ," i-Google iya kuthatha ukuba "ukusebenzisa iGoogle ngempumelelo" inxulumene nomxholo wephepha, nokuba le nxalenye ingasetyenziswanga kwiphepha ngokwayo.
Ukwenza ibhobho ye-Bush Google, abantu abaneleyo bekufuneka benze i-hyperlink kwigama elithi "ukuhluleka okubuhlungu."
Yintoni eyenziwe nguGoogle ngeBhomu?
Ekuqaleni, i-Google akenzanga nto yokuguqula iziphumo zophando. I-Google ikhankase ikhonkco kwitekisi ephezulu kwiphepha lemiphumo yokukhangela "ukungaphumeleli okubi" kunye "nokungaphumeleli".
Ngokwenene, kunokuba uzame ukucinga ukuba zeziphi iziphumo zophando ezivela kwimigudu yeBomb ye-bombing kwaye eyenzeka ngokwemvelo, i-Google inyuliwe ukushiya izinto njengoko zaziyiyo.
I-Septemba 2005 ingxelo evela kwiGoogle iphetha kunye nayo,
"Asiyikuxhomekeka kwinkqubo ye-googlebombing, okanye nayiphi na isenzo esicinga ukuphazamisa ingqibelelo yeziphumo zethu zophando, kodwa nathi sinqwenela ukuguqula iziphumo zethu ngesandla ukuze sikhusele izinto ezinjalo ukuba zingabonakali. Oku kunokuphazamisa abanye, kodwa abachaphazeli umgangatho wonke wenkonzo yethu yokukhangela, enomnqweno, njengokuba njalo, ihlala ingundoqo yentshumayelo yethu. "
I-Google sele ihlaziya le ndawo kwaye iguqule i-algorithm yayo yokuqeda amaninzi amabhomu.
AmaBombs e-Google njengeMidlalo
Ezinye iinjini ze-injini zosesho zibambe imincintiswano ukubona ukuba ngubani onokufumana indawo ephezulu kwimiphumo yokukhangela amabinzana angenanto, njenge "Hommingberger Gepardenforelle" okanye "i-nigritude ultramarine."
Ekubeni basebenzise amabinzana angaboniyo, le mincintiswano yokusesha ayiphazamisi ukuphenya okuqhelekileyo. Benza, nangona kunjalo, ngamanye amaxesha bakhuthaza "ukuchazwa kogaxekile" okanye izimvo kwiiblogi kunye neencwadana zokundwendwela ezinezonxibelelwano kwiWebhsayithi ekhuphisanayo, kwaye oku kuya kunomsindo kubablogi bezingathathi nxaxheba.
Ziziphi izifundo ezenza i-Google Bombs ifundise iWebmastersmasters?
Andikhuthazi nabani na ukuba benze iibhola zeGoogle okanye bathathe inxaxheba kwimpumelelo ye-injini yokusesha (SEO). Nangona kunjalo, sinokuhlalutya amabhomu e-Google ukuze sifunde ngeendlela zokusebenza ze-SEO.
Isifundo esibaluleke kakhulu kwiibhomu zeGoogle kukuba ibinzana oyisebenzisayo kwi-hyperlink kwelinye iphepha lewebhu libalulekile. Musa ukudibanisa namaxwebhu "nqakraza apha." Sebenzisa umbhalo we-anchor ochaza uxwebhu lwakho.
Ngokomzekelo, funda kabanzi malunga nokuphuculwa kweenjini zokukhangela .
AmaBombs eGoogle adumile
Unokufumana uluhlu lweBombs Bombs edlulileyo kwaye lubonise kwiGoogle Blogoscoped.
Ezinye zeibhomu eziyaziwayo zibandakanya:
- Ibhokhwe yokuqala yeGoogle yasungulwa njengehlaya likaAdam Mathes. Wadibanisa iWebhsayithi yomhlobo wakhe kunye no-Andy Pressman kwintetho ethi "hacked talentless".
- "McDonald's" yaxhamla kwifilimu i- Supersize Me , eyayikugxeka kakhulu ikhenketho ye-McDonald yokutya.
- "UmYuda" wayexhunywe kwi-Wikipedia yokungena ebuYuda. Oku kwenziwa ukwenzela ukuphikisa iziphumo zophando zangaphambili, ezibekwe kwiWebhsayithi ye-anti-semitic njengomphumo ophezulu. I-Google iphinde ifake umnxibelelwano kwisitatimenti phezulu kwiphepha lemiphumo yokusesha ukuchaza iziphumo.
- I-Web Site ye-Comedy uStefano Colbert, i-Colbert Nation yayinguGoogle ibhotshiwe ngabalandeli abanegama elithi "iibhola ezinkulu zobhedu" kunye "nokuphila kweMelika enkulu."
- Emva kokuthukuthela umlobi uDan Savage kunye namazwi akhe awachasene naye ngokwesini, ngo-2003, i-Savage kunye nabalandeli bakhe "ikholomu ye-Savage Love" yenze ibhobho yeGoogle edibanisa negama likaRick Santorum kwigama lenkcazo engcolileyo. Ukususela ngo-2011, ibhomu yeGoogle ihlala ihambelana kwaye igxininisa iphepha laseburhulumenteni likaRick Santorum. U-Santorum ukhononda malunga "neengxaki zeGoogle" ngo-2011, okuthe kwangaphambili, kubangele ukuba abantu abaninzi bafumane ibhomu yeGoogle.
Uninzi lwezi bhomu zeGoogle ziphela ngexesha, njengoko izikhonkwane zangaphambili zihamba ukusuka kwiphepha lokuqala leeblogi ezizixhumene nabo, okanye i-webmasters eyabenza ukuba ibuhlungu ngayo ihlaya.
Abanye, njengombhobho weGoogle yaseRick Santorum, bagcina behlala bejikeleze iminyaka.
Ukuphela kweBhomu yeGoogle?
Ngomhla kaJanuwari ka-2007, i-Google yamemezela ukuba iyenze i-algorithm yokukhangela i-algorithm yokususa amaninzi amabhomu e-Google. Enyanisweni, mhla bavakalisa oku, "ukungaphumeleli okubuhlungu" ibhomu yayingasasebenzi. Iziphumo eziphezulu zophando zonke ziboniswe kumanqaku malunga neebhobho zeGoogle.
Ingaba yiyo ekupheleni kweebhomu zeGoogle? Mhlawumbi akunjalo. Nangona le algorithm tweak iqeda amaninzi amabhomu e-Google, ayizange ibenqume bonke, kuquka uRick Santorum, kwaye kuya kwenzeka ukuba i-pranksters ezayo iyakwenza nje isicwangciso sabo sokulwa ne-algorithm.
Ukungaphumeleli okubuhlungu kwakhona
Ekuqaleni kuka-Ephreli ka-2007, "ukungaphumeleli okubuhlungu" ibhokhwe yenziwe ngokufutshane, okungenani igama elithi "ukuhluleka." Yayiyintoni umahluko? Iwebsite ye-White House yenza iphutha lokusebenzisa igama elithi "ukungaphumeleli" kwelinye lamanqaku athile.
Oku kuthetha ukuba ibhokhwe yeGoogle ilungiselele ukuba ikhangele ukuba ingaba isayithi edibeneyo iqulethe nawaphi na amagama asetyenziswe ukwenza ikhonkco xa ikhetha ukufaneleka.
Ulawulo luka-Obama luye lwahlaziya ngokutsha iWebhsayithi ye-White House kwaye ayizange ilungiselele izikhonkwane kwiziko elidala. Oku kuya kukwenza kube lula ukusabalalisa "ukuhluleka okubuhlungu" iGoogle ibhokhwe ngokupheleleyo.