Iingcebiso ezilula zokuphucula i-SEO yakho
Injini yokukhangela ye-Google isebenzisa iindlela ezahlukeneyo zokukhetha ukuba yimaphi amaphepha aboniswa kuqala kwiziphumo. Inkomfa yabo ngqo iyimfihlo, kodwa zihlala zizinto ezimbalwa ongayenza ukuphucula isikhundla sakho kwiziphumo zophando zeGoogle. Ixesha leli li-Search Engine Optimization okanye i- SEO .
Akukho ziqinisekiso kwaye akukho zicwangciso ezikhawulezayo. Ukuba umntu uthembisa iziphumo ezikhawulezileyo, mhlawumbi ugaxekile. Kungakhathaliseki ukuba wenza ntoni, qiniseka ukuba wenza isayithi ofuna ukuyivakashela kwaye ubhala ngendlela abantu bafuna ukuyifunda ngayo . Ukuba udlala le nkqubo, ngokukhawuleza okanye i-Google iza kuyifumana kwaye ishintshe ifom yabo. Uza kugqiba ukuphoxeka kwiziphumo zophando kwaye uzibuze ukuba kutheni.
I-Google Rank I-Tip # 1 - Iimpawu zegama elingundoqo (aka Ukunika Ikhasi Lakho Isihloko)
Ibinzana legama eliphambili ngamagama acinga ukuba umntu unako ukufaka kwinjini yokukhangela ukufumana umxholo wakho - ngokuqinisekileyo oko ucinga ukuba isihloko sakho sephepha siza kuba se-Google. Unako ukubeka amandla amaninzi kwimigqaliselo yegama elingundoqo kunye nokuphucula isayithi lakho. Ibinzana lakho legama elingundoqo limele livele kwindawo ethile kumxholo wakho, ngokukhethekileyo kumhlathi wokuqala okanye njalo. "Eli nqaku malunga neX, Y, okanye iZ." Ungayithandi, uze ungayibonakali yinto engavamile. Ukuba ibukeka njenge-spammy, mhlawumbi.
Kwakhona, le ngongoma apha kukuthetha njengomntu kwaye sebenzisa nje amagama abantu abangasetyenziswa xa befuna iphepha malunga nesihloko sakho. Ukuxelela abantu oko bakukukufunda kuyakunceda. Ukwenza i-saladi yegama ukukhangela kwiibhloko zegama eliphambili alikho.
Ukuba ucinga ngewebhusayithi yakho, yiyiphi ibinzana legama elingundoqo onokuyifaka kwiGoogle kwiphepha ngalinye? Ngaba ubuya kujonga amawijethi amakhulu kakhulu? Ngaba ubuya kubheka ukupheka ngamawijethi? Zama ukukhangela i-Google yelo binzana. Ngaba ufumene iziphumo ezininzi? Ngaba umxholo okwakulindelwe ukuwufumana? Kungaba luncedo ukufumana imbono eyahlukileyo. Buza omnye umntu ukuba afunde iphepha lakho kwaye acacise oko bacinga ukuba ibinzana lakho elingundoqo lingaba. Unokujonga kwakhona i- Google Trends ukubona ukuba elinye ibinzana liqala ukuthandwa.
Zama ukunamathela kwisifundo esisisigxina ngasinye ngephepha. Oko akuthethi ukuba ufanele ubhale itekisi esetyenzisiweyo okanye usebenzise amabinzana angaqhelekanga ukugcina isihloko sakho sincinci. Isifundo sakho sinokubanzi. Musa nje ukubeka isiqulatho somxholo ongenangqinelani kunye kunye. Ukucaca ukubhala kulula ukukhangela nokulula ukufunda. Musa ukwesaba ukuba ube ngumde kakhulu kwaye ufumane inkcazo malunga nale nhloko, ngokude nje xa uqala ngeengcamango ezinkulu kuqala uze ungenela ukhula phantsi kwephepha. Kwi-journalism, bayibiza ngokuthi "ipiramidi" engaphambuki.
IGoogle Rank Tip # 2 - Ubuninzi begama elingundoqo
Enye yezinto iGoogle ezijongayo xa ikhathalogi yamaphepha kukuxininisa kokusetyenziswa kwegama elingundoqo. Ngamanye amagama, kuvela phi igama elingundoqo. Sebenzisa ukucaphulwa kwemvelo. Ungazami ukukhohlisa injini yokukhangela ngokuphinda igama elifanayo ngokugqithiseleyo okanye ukwenza umbhalo "ungabonakali." Akusebenzi. Enyanisweni, ezinye zeziganeko zenza ukuba iwebhusayithi yakho ivaliwe .
Nika umhlathi ovulekileyo ochaza oko kukuthi iphepha lakho libhekiselele. Oku kusebenza kakuhle, kodwa kunokunceda iinjinjini zokukhangela zifumane iphepha lakho, kwakhona.
IGoogle Rank Tip # 3 Yithi Amaphepha Akho
Nika amaphepha akho igama elichazayo kunye
mfanelo. Oku kubalulekile. I-Google ibonisa rhoqo iziphumo zophando njengekhonkco usebenzisa isihloko sekhasi leWebhu, ngoko ubhale njengoko ufuna ukuba sifunde. Ikhonkco ebizwa ngokuthi 'ayikholwanga ngesiqalo' ayinakuchukumisa, kwaye akukho mntu uya kukuchofoza kuyo. Xa kufanelekile, sebenzisa ibinzana legama elingundoqo elikwiphepha. Ukuba iinqununu zakho malunga nama-penguins, isihloko sakho kufuneka sibe neepenguin kuyo, akunjalo?
I-Google Rank I-Tip # 4 Qaphela i-Links
Enye yezona zinto zibukhulu iGoogle ezijongene nayo yi-hyperlink. I-Google ibhekisela kuzo zombini izixhumanisi ukuya kwiwebhusayithi yakho.
I-Google ijonge amagama owasebenzisayo kwiinqununu ukukunceda uqonde umxholo wephepha lakho. Sebenzisa izixhumanisi kumaphepha ewebhu njengendlela yokugxininisa amagama angundoqo. Kunokuba uthi, "nqakraza apha ukuze ufunde kabanzi nge-SEO" kufuneka uthi: Funda ngokubanzi nge-SEO (i-Search Engine Optimization).
Ukuqhagamshelana namanye amawebhusayithi kwiwebhusayithi yakho isetyenziselwa ukujonga i- PageRank .
Unokuphucula i-PageRank yakho ngokutshintshiselana neefayili zetekisi kunye nezinye iiwebhusayithi ezifanelekileyo. Ukudibanisa kwiwebhusayithi yakho kulungile. Yiba ngummi olungileyo kwaye uqhagamshelanise neendawo ngaphandle kwewebhusayithi yakho - kodwa kuphela xa kufanelekileyo. Ukutshintshiselwa kwebhanki akusebenzi, kwaye amaphepha afuna ukukuhlawulisa kule nkonzo aqhelekileyo ayaziwa ngokuba ngabagaxekile abangalimaza isigaba sakho.
Kukhona ingxoxo malunga nokuba ungaphi amaqhosha okumele ube nawo kwiphepha ngalinye. Le ngenye yezo mithetho eziza kukuluma xa uxhaphaza ngayo, ngoko ke, ukhiye, kwakhona, kufuneka ube luncedo kunye nendalo ngokwezinga kunye nobungakanani bezonxibelelwano ozenzayo. Izikripthi ezidibanisa umxholo wakho kumanye amaphepha okanye iintengiso kwisayithi yakho zingaphelisa ukulimaza indawo yakho kwixesha elide.
I-Google Rank I-Tip # 5 Inethiwekhi Yentlalo
Izingosi zokunxibelelana kwezentlalo zingayindlela efanelekileyo yokukhuthaza isayithi, kodwa akucaci ukuba kuya kuthintela kangakanani isikhundla sakho ngqo. Oku kuthetha, unokufumanisa ukuba i-traffic yakho enkulu ivela kwiintanethi zentlalo, ngoko qi ni sekise ukuba wenze umxholo wakho "unobuntu." Yongeza imifanekiso uze unike izihloko ezibandakanyekayo.
I-Google Rank I-Tip # 6 Yenza i-Graphics Yakho Cinga ngobuhlobo
Nika imifanekiso yakho impawu. Akukona nje ukuba i-website yakho ifumaneke ngakumbi kwizinto ezingabonakaliyo, kwaye ikunika elinye ithuba lokubeka amagama akho angundoqo apho iGoogle ibona khona. Musa nje ukufaka amagama angundoqo angabikho.
I-Google Rank I-Tip # 7 Yenza iWebhu yeFowuni ibe ngumhlobo
Inani elinyukayo labantu basebenzisa iifowuni zabo ukukhangela umxholo. Unqwenela ukwenza umxholo wakho unomdla-mobile ngenxa yobuhle bamava, kodwa ufuna ukukwenza ngenxa yokukhangela. Akukho kuqiqa kulo. I-Google ibonise ukuba ubuhlobo bamaselula buphawu lwesimo seGoogle. Landela ezinye iingcebiso ezivela kwi-Google ekusekeni isayithi yakho yeselula.
I-Google Rank I-Tip # 8 Uyilo oluhle luyilo oluDumeleyo
Ekugqibeleni, amaphepha alungileyo, alungelelanisiweyo amaphepha iGoogle ahlala ephakamileyo. Kwakhona namaphepha athambekele ekugqithiseni kakhulu, oko kuthetha ukuba iGoogle iya kubabeka phezulu. Gcina ukuyila kakuhle kwengqondo njengoko uhamba, kwaye ezininzi ze-SEO ziza kuyilila.