Umsila Omdala ibinzana elivela kwinqaku elixhaswe nguChris Anderson. Usuke wandisa i-blog kunye nencwadi. Sivame ukuva igama elithi "Umsila Omude" okanye ngamanye amaxesha "umsila weoli" okanye "umsila onomsila" ngokubhekiselele kwi- injini yokukhangela injini kunye neGoogle.
Ingaba ithetha ntoni?
Eyona nto, i-Long Tail yindlela yokuchaza ukuthengiswa kwe-niche kunye nendlela esebenza ngayo kwi-intanethi. Ngokwesiko iirekhodi, iincwadi, iifilimu, kunye nezinye izinto zenzelwe ukudala "hits." Izitolo zazingakwazi kuphela ukuphatha izinto ezidumileyo kuba zifuna abantu abanelungelo kwindawo yokuthenga iimpahla zabo ukuze baqokelele iindleko eziphezulu ezibandakanyekayo kwiintengiso.
Iinguqu ze-intanethi. Ivumela abantu ukuba bafumane izinto ezidumileyo kunye nezifundo. Kuyabonakala ukuba kukho inzuzo kulabo "baphoswa," nabo. Ama-Amazon angathengisa iincwadi ezingabonakaliyo, i-Netflix ingabhenela amafilimu angabonakaliyo, kwaye i-iTunes ingathengisa iingoma ezifihlakeleyo. Kwenzeka konke ngenxa yokuba ezo ziza zinomthamo ophezulu kwaye abathengi bakhangwa yiindidi.
Oku kusebenza njani kwiGoogle?
I-Google yenza ininzi yemali yabo kwi-intengiso ye-Intanethi. U-Anderson ubhekisele kwiGoogle njenge "Abakhangisi beTelen Long." Baye bafunda ukuba abadlali be-niche badinga ukukhangisa kakhulu, ukuba akukho ngaphezu kweenkampani eziqhelekileyo.
I-CEO u-Eric Schmidt wathi, "Into emangalisa ngayo i-Long Tail ingakanani umsila, kwaye mangaphi amashishini angazange athengiswe ngempahla yentengiso," xa echaza isicwangciso seGoogle ngo-2005.
I-AdSense kunye ne-AdWords isebenza ngokusekelwe, ngoko ke abathengisi be-niche kunye nabamemezeli benomxholo we-niche bonke bangawasebenzisa. Ayithengi iGoogle nayiphi na into eyongeziweyo ukuze ivumele abathengi beT Long Tail ukuba basebenzise le mveliso, kwaye iGoogle yenza iibhiliyoni kwingeniso evela kwiqela.
Oku kusebenza njani kwi-SEO
Ukuba ishishini lakho lixhomekeke kubantu abafumana iwebhusayithi yakho kwiGoogle, i-Long Tail ibaluleke kakhulu. Esikhundleni sokugxila ekwenzeni enye yeWebhsayithi iphepha elithandwayo kwiWebhu, gxininisa ekwenzeni amaphepha amaninzi asebenza kwiimarike ze-niche.
Kunokuba ugxilise ekuphuculeni amaphepha akho omnye okanye amabini amagama athandwayo, zama i-Long Tail iziphumo. Kukho ukhuphiswano oluninzi, kwaye kusekho indawo yokuthandwa kunye nenzuzo.
Iintloko kunye nemizila emihle - Imali kwi-Iqoqo
Abantu badla ngokubhekisela kwizinto ezidumileyo, iphepha, okanye iwijethi njenge "intloko," ngokuchasene neTire Tail. Ngamanye amaxesha kubhekisela "kumsila onomsila," okubhekiselele kwimpahla ethandwa kakhulu kwi-Long Tail.
Emva kwephuzu elithile, i-Long Tail iphelela ekutshitsheni ekugqibeleni. Ukuba ngaba omnye okanye abantu ababini bavakashele iwebhusayithi yakho, mhlawumbi awuyi kwenza nayiphi na imali kwiintengiso kuyo. Ngokufanayo, ukuba unobumba obhala phantsi kwesihloko esicacileyo kakhulu, kuya kuba nzima ukufumana okwaneleyo kubaphulaphuli ukuhlawula imizamo yakho.
I-Google yenza imali kwiintengiso ezithandwa kakhulu entloko ukuya kwicandelo elincinci le-Long Tail. Basenza imali kwi-blogger engazange yenze imfuno encinane yokufumana i-AdSense ntlawulo.
Abavakalisi bokuqukethwe banomngeni onzima kunye neTrail Long. Ukuba wenza imali kunye nomxholo ohambelana neTrail Long, ufuna isahlulo esaneleyo ukwenzela ukuba senzeke. Gcina ukhumbule ukuba usadinga ukulungiselela ilahleko zakho ngobungakanani ngokunikezela ngeentlobo ezahlukeneyo. Endaweni yokugxila kwiblogi enye, gcina ezintathu okanye ezine ngezihloko ezahlukileyo.