Yiyo le nto i-Apple TV iyisisombululo esipheleleyo se-Millennial TV

Ngaba Ungumlindi? AWUKHO wedwa

Ukuba uke wambona iindidi ezinkulu zeTV ukujonga iipasiti ezintathu okanye ezine kwiindawo ezihleliweyo, awukho wedwa - ubonakalisa kakuhle ukutshintsha imikhuba yokubukela iTV. Siphelile kubanda kwizinto eziqhelekileyo zokusasazwa, ukujika endaweni yokusombulula izisombululo, njenge-Apple TV.

Binge TV

Oku kukho utshintsho olukhulu. "Ukujonga ibhendi esetyenziselwa ukuba neenkcazo ezimbi," kusho uKaren Ramspacher, i-SVP, i-Consumer Insights ye-GfK MRI yophando olukhethekileyo ekubukeni kwe-TV. "Iinkonzo zokusasaza zithathe le mkhuba kumanqanaba amasha," watsho.

Oko kuthetha ukuthini ukuba ababukeli be-digitally-savvy bathathe ulawulo malunga nendlela ababukela ngayo ibhokisi yebhokisi, nangona kungenakuphikisa ukuba abantu abathathu kwabayishumi ngoku bajonge izibhengezo ezintathu okanye ngaphezulu zohlobo olufanayo kwisebe elilodwa banokuphinda bahlaziywe kwindlela eyahlukileyo kwesikrini somlingo.

Kuyathakazelisa ukubonisa ukuba abanikazi be-TV be-Apple ngokuyinhloko babesilisa, amadoda (17%) angaphezu kwamabhinqa (i-10%) ukuba abe nesinye sezixhobo, uphando olucebileyo luthi.

Iibini kwizithathu zalabo abathi bahlala bebukela iTV ngale ndlela basebenzise iinkonzo zokusakaza ukwenza njalo.

Ukuhlala ehleli

I-Apple ibonwa ngokubanzi ngokuthi "intsha kunye ne-hip kunye ne-tech-savvy," ibhala i-Needham & Co. uhlalutyi, uLaura Martin. "Injongo ye-Apple kukudala iimveliso abantu abazithandayo."

Ngaloo nto, i-Apple ihamba kwimidiya yokusasazwa (ngokuqhelekileyo ibandakanya ukuqaliswa kwayo kwenkonzo yomculo esondezayo, i-Apple Music), i-bang ngesimo. Abathengi be-savvy yeminyaka eyi-1000 bayigxininise kwimibono yekhampani, kwaye ixesha linokuvuthwa.

Ithuba lokuhlala kwenkathalo lihlala kwisigqibo sengqondo malunga nobunikazi. Kakade enye yeyesithathu yamawaka e-US afuna ukukhansela i-cable yabo yokubhaliselwa kweTV, kwaye ngaphezu kwesiqingatha sabo (53%) sele sele bejonge ngaphezu kwengxenye yexesha ababukela iTV.

"Uphando lubonisile ukuba abaninzi beenkulungwane zeminyaka banqwenela ukurenta kunokuba babe nempahla yabo," kubhala umhlaziyi u-Needham, uMartin. "Ukukhula kwabathengi be-Netflix, iHulu, ne-Spotify yimizekelo yabathengi abahlawula iindleko zenyanga zokuqeshisa zonke-unokutya."

Kwakhona kuqhuba ukunyuka kwexesha langempela kwiinkonzo zentlalo kunye neenkonzo ezifana nePiscope, iSpapchat kunye nokunye.

Ukufumanisa

Olu tshintsho olujoliswe kwi-access-based based, kunokuba isimo sengqondo sogxininisa sithetha abantu abanjengawe kwaye sonke sifuna ukufikelela kwizinto esizifunayo, apho siphi na nalapho sifuna khona, kodwa oku kukhuthaza umngeni wesibini i-Apple TV izama ukulungisa ukufumanisa.

Kukho ngoku, i-Reelgood ye-Reelgood yeziThumo zokuHlola zeziThutho zifumene ukuba abasebenzisi be-Netflix kunye ne-Amazon Prime Video bachitha ixesha eliphindwe kabini (17.8 imizuzu) imihla ngemihla befuna into yokubukela njengaleyo kwi-cable (9.1 imizuzu). Ngokuthakazelisayo, abantu basebenzisa iiNkonzo zeTV zisakaza ixesha elide bebukele iTV kodwa bakubonayo imiboniselo embalwa.

Xa zonke iindidi zeendaba zifumaneka kuwe ngeenkqubo ezininzi kunye neenkonzo, awuyi kufuna ukukhupha phakathi kweenkonzo ezama ukufumana lowo ufunayo. Lo mngeni Injongo Yomhlaba wonke iinjongo zokulungisa, ukunika amakhasimende ase-Apple iTunes ukufumana ngokukhawuleza oko bayifunayo, ngokude nje ukuba ii-apps zixhase i-API yokukhangela.

Ukuhamba ngokukhawuleza kuyingxenye yexesha elizayo lezemidlalo. I-Apple iye yahlakulela ngokucacileyo umsebenzisi womsebenzisi olula kumboniso ku-Apple TV. Imenyu ecacileyo, umxholo osekelwe kwi-app kunye nelizwi elithethiweyo I-Siri inkxaso yenza kube lula ukuhamba kwizinto ozifunayo, kodwa njengeziteshi ezingaphezulu kunye nemithombo emininzi yemiboniso emikhulu, imidlalo kunye nomculo kubonakala kwi-TVOS, ukufumanisa kubalulekile.

I-Apple TV izama ukuyicombulula oku ngokunikezela ngenkqubo yokuncomeka ngaphakathi, ngoko unokucela uSiri . Unokucela ukuba ufumane nawaphi na ama-movie asekelwe kwigama labantu abenza i-movie, uhlobo lwayo, isiqendu inombolo, umzekelo:

Ezi zixhobo zophando eziphambili ziza kuphucula njengoko i-Apple ikhula iinkonzo zinconywa ze-AI kumakhasimende e-Apple TV, apho kukho imiboniso kunye nama-movie kuya kucetyiswa ngokuchanekileyo xa usebenzisa idivayisi.

Ukuqhuba 4K

I-Apple inokuncintisana kwaye i-4K iya kuba yinxalenye yekamva le-Apple TV. I-Roku isele isekela ngokusasaza ukuya kwi-4K (i-Samsung 4k TV yayingomnye wabathengisi abaphezulu kwi-Adobe Digital Index ka-2015 yeNgxelo yeNgxelo yokuThengiswa kweTholide), ngoko kukho ukuhamba ukusebenzisa isisombululo se-Roku kunye neethelevishini ezithile, ngokufanayo, i-Apple inika isisombululo esinamandla ngakumbi kunye ne-Apple TV isabhalela ngaphezu kwesithathu sayo sonke isistim sokusetyenziswa kwezixhobo, ngokwe- Adobe Digital Index .