Xa ujongene nezinto ezingenziwanga kwikhasi, umbukeli uya kuzama ukufumana uxhulumaniso. Abaqambi bangancedisa ababukeli ngokuhlela izinto (itekisi kunye / okanye imifanekiso) ngamaqela ukuze bathengise intsingiselo kwaye bancede basasaze isigidimi sabo. Olu futshane lwala maqela lusondele, umgaqo wokuyila.
Ubuninzi budala ubudlelwane phakathi kwezinto zekhasi . Ukufutshane kangakanani nezinto ezibekwayo kunokubonisa ubungqina. Izinto ezibekwe ngokubanzi zingachaza ukungafani.
Nangona ngamanye amaxesha kuthathwa njengomgaqo ohlukeneyo, ubunye okanye "ukuba iziqendu zisebenza njani kunye" ngamanye amaxesha zisetyenziselwa ukusho ukuthandana. Ukufuphi kufutshane. Nangona kunjalo, izakhi ezingenakukufutshane nazo zingamanyaniswa ngokuzisa into yesithathu. Umzekelo: umcibisholo odibanisa ilebula yombhalo kwimida kunye nenqaku phakathi kwemephu. Ngale ndlela, ubudlelwane okanye ubunye bunokufezekiswa phakathi kwezinto ezikude kodwa zihlangene.
Izinto zokudibanisa zinokuthi zenziwe ngokukhawulelana okucacileyo, ngokubeka imithintelo emzimbeni phakathi kwamacandelo (njengemithetho), kwaye nangokusetyenziswa kobunjwa, umbala , okanye ukutyekwa kwiqela elibonakalayo njengezinto kunye nokubonakala ngokuhlukileyo, ngokungafani nezinto.
Ukusebenzisa ukuPhepha kwiphepha lekhasi
Gwema ukuphazamisa umbukeli xa kukho izinto ezininzi kwiphepha ngokusebenzisa ukusondela kwizinto zeqela kwiinqununu ezidibeneyo.
- Ukugcina amazwibela kufuphi nemifanekiso kungekucaci ukuba icacisa ihamba nomfanekiso, yakha iyunithi enye ebonakalayo evela kubini abahlukeneyo.
- Izinto ezinokubamba njenge-adresi, inombolo yefowuni, idilesi ye-imeyile kunye ne- intanethi yewebhu akugcini nje ukubeka zonke iinkcukacha zoqhagamshelwano kwiyunithi enye elula ukuyifaka indawo enye yokuphumla (kwaye ufumane ulwazi) kuneendawo ezine. gxuma malunga kwaye mhlawumbi ungaboni.
- Ukuba kukho ezininzi izinto eziza kubalwa, qwalasela i-sub-grouping. Ukusebenzisa ulwazi loqhagamshelwano njengomzekelo, baqoke ndawonye kodwa sebenzisa ukukhala (okanye ezinye iindlela) ukudala iqela elincinane, umzekelo, manani amaninzi eefowuni.
Ukusebenzisa ukuPhepha koNcedo lokuHlola
- Gcina i- headline kufuphi nekopi yomzimba (yesikhangiso, inqaku leendaba, njl.) Ukuba ufuna ukukhokela umfundi ngokufanelekileyo kwisicatshulwa. Ukuba umboniso ohambelanayo ubaluleke ngokukhethekileyo ekuqondeni umbhalo, kunokuba ungayifaka okubonakalayo emva kwesikhokelo.
- I-Step Ad Ad Design Formula esekelwe kumsebenzi kaDavid Ogilvy ngokuqhelekileyo ihlela iintlobo ezintlanu zomxholo kwipatheni ethile ekhokelela ekukhokeleni umbukeli nge-ad. Ubungakanani bungasetyenziselwa ukuqokelela izinto ezibandakanya ezo ntlobo ezinhlanu zomxholo.
Ubuninzi Njengoko Unceda Umsebenzisi
Ncedisa umbukeli ukuba aqonde iphepha elinzima okanye iindawo ezixutywe ngolwazi ngokusebenzisa ukusondela ukuhlanganisa izinto ezihamba kunye kwaye zahlule ezinye iindawo.
- Ngokomzekelo, incwadana eneminina equkethe ii-workshops ezininzi ezahlukileyo kwiintsuku eziliqela kunye neendawo ezinokuthi zikhulule. Sebenzisa ukusondelana (kunye namanye amacandelo nemigaqo yoyilo) ukugcina ulwazi kumsebenzi ngamnye (isihloko, inkcazo, usuku / ixesha, indawo) kunye kunye nokubonelela ngeqela elinika iinkcukacha jikelele ezifana nendlela yokubhalisa, indleko kunye Iinkcukacha zoqhakamshelwano.
- Kwiphepha leWebhu, ungasebenzisa ukusondelana neqela eliqhoshayo kunye neenkxaso zonxibelelwano (nokuba itekisi, iithebhu, okanye amaqhosha) ngamaqela ngokwemisebenzi yazo (njengokuthenga / ikhathalogu, i-specials weekly, kunye nenkxaso yobuchwepheshe).