18 Imigomo Yonke Imakethi ye-imeyile Iimfuno zokuzi
Fumana iinkcazelo ze-e-point-point zamagama abalulekileyo ekuthengiseni i-imeyile, amabinzana kunye nama-acronyms kweli gamaziso.
Thetha kwaye Uqonde ukuThengiswa nge-imeyili kunye nokuQiniseka koLwazi
Ngathanda ukuba iingxoxo zakho nentloko yokuthengisa nge-imeyli zifutshane-kunye nawe ubuza kuye rhoqo "kuthini igama eli gama?" (kwaye "oko kuthetha ntoni kuthi?" kaninzi)?
Ukunyamekela ukudibanisa, kokubili, kunye nokumangalisa umlawuli wokuthengiswa ngolwazi olunzulu lwe-arcane isebenzisa izibhengezo ezithile kwi-email delivery?
Ufuna ukugubungela kwi-post posts kwaye uphulaphule i-podcasts ngaphandle kokumisa (nge-2x isivinini) uqiniseke ukuba uyazi kwaye uyayiqonda imigaqo ephambili yokuthengisa i-imeyile?
Iingcaciso zilapha-kwaye kulula ukuzijonga.
A / B Ukwahlula
Ukwahlula i-A / B, uluhlu lokuposa luhlukaniswe ngokungaqhelekanga kumacandelo amabini alinganayo, ngalinye lifumana umyalezo othile, okanye umyalezo ngexesha elithile, umzekelo. Ngoko, impembelelo yale miba iyakwazi ukuvavanywa, njengoko zonke ezinye izinto zilingana ngokulinganayo phakathi kwamalungu amabini.
Uluhlu lwabaMnyama
I-imeyile ye-blacklist (kunye nohlu lwe-DNS lomnyama) luqulethe idilesi ze-IP ezivaliweyo ukuthumela ugaxekile .
Ukufumana amaseva e-imeyli unokujonga enye yamagama angabamnyama kunye nokwenqaba ukwamukela i-imeyile kunaliphi idilesi ye-IP ebonakala ubuncinane kwabafundi abangabamnyama. Abathumeli banokufaka isicelo sokuba idilesi yabo ye-IP isuswe, okufuneka ukuba kwenzeke xa iinjongo ezithile zizaliseka.
Ngamanye amaxesha, uluhlu lwabamnyama lubonisa uluhlu lomsebenzisi we-imeyili lwamakheli e-imeyili avaliweyo.
Shayela kuNyathelo
Ukufowunelwa kwisenzo kuyinxalenye ye-imeyile-rhoqo iqhosha, umfanekiso okanye itekisi-ecela ummkeli ukuthatha inyathelo umthumeli anqwenela ukuba bathathe (umzekelo, ukuzalisa i-questionnaire, ukuyala umkhiqizo okanye ukuqinisekisa ukubhalisa kwabo).
Co-Registration (Co-Reg)
Ngokubhalisa ngokubambisana okanye i-coreg, inkqubo yokungena ngemvume kwoluhlu olulodwa luquka ukhetho lokubhalela olunye uluhlu ukusuka kumntu wesithathu. Ngokomzekelo, ifomu yokubhalisa kwiphepha leendaba lewebhu liza kunika ibhokisi yokukhangela evumela abasebenzisi ukuba babhalisele i-imeyile ye-sponsor ngexesha elifanayo.
Cofa-Through Through Rate (CTR)
Ireyithi yokuhamba-nqanaba ithatha amanani ukuba baninzi abamukeli i-imeyli bakhupha kwikhonkco kuloo myalezo. Ireyithi yokuqhafaza ibalwa ngokuhlula inani lokuchithwa ngenani lee-imeyile ezithunyelwe.
IP ezinikezelweyo
Idilesi ye-IP ezinikezelweyo enye enye isithunywa esisodwa esisisebenzisayo ukuthumela i-imeyili. Ngamakheli e-IP ekwabelwana ngawo, kusoloko kunokwenzeka ukuba abanye bathumele i-imeyli engafunekiyo kwidilesi enye ye-IP, kwaye ibhalwe kuhlu lwabantu abamnyama kwimithombo eyaziwayo yogaxekile. I-imeyili yakho iya kuvalwa kunye nemilayezo yangempela yomphulaphuli.
Ukungena kwi-Double
Ngexesha lokungena ngokuphindwe kabini (ngamanye amaxesha kuthiwa "liqinisekisile ukungena"), akwanele ukuba umthengi angenise idilesi ye-imeyili kwisayithi okanye mhlawumbi enye ifomu; kufuneka kwakhona aqinisekise idilesi ye-imeyile njengabo kunye neenjongo zabo zokubhalisa. Ngokuqhelekileyo, oku kwenziwa ngokulandela ikhonkco lokuqinisekisa kwi-imeyile okanye ngokuphendula i-imeyile esuka kwikheli eliya kubhaliswa.
I-ESP (uMboneleli weNkonzo ye-imeyile)
I-ESP, ifutshane kwiNkonzo ye-imeyile yeNkonzo, inikeza iinkonzo zokuthengisa i-imeyile. Ngokuqhelekileyo, i-ESP ivumela abathengi bayo ukuba bakhe, baphathe kwaye bahluze uluhlu, baqulunqe baze bahambise iimkhankaso ze-imeyile kunye nokulandelela impumelelo yabo.
I-imeyili Idilesi yokuvuna
Ukuvuna idilesi ye-imeyile ngokuqhelekileyo akungekho mthethweni inkqubo yokuqokelela iilesi ze-imeyile ukuhambisa i-imeyili engabonakaliyo kubo. Iilesi zifumaneka ngokuthengwa, umzekelo, okanye ngokufumana iphepha le-robot yokukhangela kwiwebhu kwiilesi ze-imeyile.
Loop Feedback
I-loop yengxelo ikwazisa abathumeli be-imeyli abaninzi xa abasebenzisi bemaka umyalezo wabo njengogaxekile. Oku kwenzeka kubathumeli abakhulu ngegama elihle kakhulu, ngoko banokuthatha amanyathelo kule meko.
Bounce
I-bounce ekhuni ibuyisela i-imeyile kumthumeli xa umyalezo ungakwazanga ukuhanjiswa kuba umsebenzisi (okanye nokuba negama lesizinda) akakho.
Ubusi bombusi
Ibhokhwe yobusi yile dilesi engasebenziyo kunye neyeyili engasetyenziswayo inceda ukuchonga ugaxekile; ekubeni idilesi ayibhaliswanga naluphi na uluhlu, nayiphi na imilayezo ethunyelwe kuyo ngobuninzi ayimfuneko. Kakade ke, iipopu zobusi zibandakanya ukusetyenziswa kakubi xa idilesi iyakwaziwa ngokuba yi-spam trap.
Umvuzo ovulekileyo
Izinga elivulekileyo lilinganisa ukuba bangaphi abamukeli be-imeyile eninzi bavula umyalezo. Kubalwa ngokuhlula inani lokuvula ngenani labamkeli. Uvula ngokuqhelekileyo unqunywe ngomfanekiso omncinci okhutshwe xa umyalezo uvuliwe; Oku kungumnqweno, njengoko ii-imeyli zetekisi ezicacileyo azibandakanyi imifanekiso, kwaye iinkonzo ezininzi ze-imeyili kunye neeprogram aziyi kukhuphela ngokuzenzekelayo.
Ukwenziwa komntu
Ukuququzelelwa komntu kunomyalezo obuninzi owamkelwe ngabamkeli ngabanye. Oku kunokuba kulula njengoko usebenzisa igama lommkeli, kodwa kubandakanye ukutshintsha umyalezo kuxhomekeke kumthengi wokuthenga okanye ukuchofoza umlando.
Bounce Soft
Nge-bounce ephathekayo, umyalezo we-imeyile ubuyiswa kumthumeli njengokuba kungenakwenzeka. Izizathu eziqhelekileyo ziquka ibhokisi leposi epheleleyo, i-imeyile engaphezu kobukhulu besiphakeli okanye i-block yexeshana. Ngokuqhelekileyo, iiseva zeeyile ziyazama kwakhona ukuhambisa umyalezo ngokuzenzekelayo emva kokulibaziseka.
Uluhlu lokuCima
Uluhlu lokunciphisa luqulethe iidilesi ze-imeyili ezingakaze zithunyelwe imiyalezo evela kumthumeli. Abantu banokucela ukuba bafakwe uluhlu lokunciphisa ukukhusela abanye ukuba bangayibhalisi ngencwadana yokuthumela i-malicious, umzekelo.
I-imeyile yokuTshintshana
Umyalezo osisigidimi ngumyalezo osithunyelwe ngokusesikweni kwisenzo somsebenzisi ongekho (okanye ubuncinane nje kuphela) ukukhushulwa kodwa inxalenye yentsebenziswano nomsebenzisi.
Ii-imeyile ezithengiselanayo ziquka imilayezo eyamkelekileyo neyayilungileyo yeendaba, iisaziso zokuthumela, ii-invoyisi, ezinye iziqinisekiso okanye izikhumbuzi.
Whitelist
Umgcini- mhlophe uluhlu lwabathumeli abane-imeyili abanqatshelwe ukuba baphathwe njenge-imeyli engenamsebenzi. Umgcini-mhlophe unokuba ngumntu othile kwi-akhawunti ye-imeyile kunye nomsebenzisi, kodwa uvumelekile kubo bonke abasebenzisi beenkonzo ze-imeyile ezisekelwe kwiwebhu, umzekelo.
(Uhlaziywe ngo-Agasti 2016)