Yintoni eyenziwa ngu-Instagram Influencer?
Ngabantu abasebenzisayo be-Instagram bethanda umdlalo wabo kwi-shishini elinenzuzo, kuyacaca ukuba iminyaka ye-Instagram influencer uye yafika ngokwenene. Ukungabandakanywa, ishishini lokuba ngumgqugquzeli weendaba zentlalo lunokubonakala luyinto engaqhelekanga kwaye i-surreal kodwa ngokwenene kakhulu umthombo osemthethweni wengeniso kunye nabasebenzisi abaninzi umsebenzi wexesha elizeleyo. Nakhu okufuneka ukwazi malunga ne-Instagram influencer eyiyo kwaye indlela yokuba yedwa.
Yintoni i-Instagram Influencer?
Umgqugquzeli weendaba zentlalo ngumntu ochaphazela abanye ukuba bahlanganyele kumsebenzi okanye bathenge umkhiqizo ngokudalwa kwithuba abalithumele kwi-intanethi yintengiso yoluntu njenge-Twitter, Facebook, Snapchat, i-YouTube, i-Google Plus, njl. ngokuqhelekileyo kuthathwa njengomntu onenani eliphezulu labalandeli okanye ababhalisile abanomlinganiselo ophezulu wokusebenzisana, okanye impembelelo phakathi kwabalandeli babo.
I-akhawunti kunye nabalandeli abayizigidi abaphakamileyo kuphela abathandayo okanye amazwana ngeposi ayayi kuthatyathwa njengempembelelo ngomzekelo. Nangona kunjalo, enye i-akhawunti kunye nabalandeli abangamawaka ambalwa abafumana amathandathu amathandwayo okanye amazwana ngamaposenti ngamnye anokuthathwa njengefuthe njengoko abalandeli babo babonwa ukuba bahloniphe uluvo lwabo kunye nenkxaso nayiphi na into abakwenzayo. Ngamafutshane, baxakeke.
I-Instagram influencer nje ngumgqugquzeli weendaba zentlalo osebenzisa i-Instagram ukuchaphazela abalandeli babo. Baza kuthi kaninzi babe nefuthe kwezinye iinqununu kunye nangona kunjalo. I-Instagram influencer ayifuni ukuba ifake umxholo wokukhushulwa ohlawulwayo ukuba uthathelwe ingqalelo kwimpembelelo nangona kunjalo nangaphezulu ukwenza ngendlela yokuxhasa i-hobby yabo yoluntu okanye ukutshintshela ukuba ibe yimpembelelo kwixesha elizeleyo lobugcisa.
Ziziphi iimali ezihlawulwayo okanye ezixhasiweyo?
Ngenxa yokufikelela kwabaninzi be-Instagram abachaphazelayo nabaphulaphuli babo, iinkampani ezininzi kunye nokukhetha ukonga ixesha kunye nemali ekuhlawuleleni abaqhubi be-Instagram ukukhuthaza iimveliso zabo okanye iinkonzo. Ukwenza oko kunokusebenza ngokugqithiseleyo kunokukhangisa kwindalo, ngokukodwa xa uzama ukujolisa abantu abancinci abangasayi kudla amaninzi kumabonwakude okanye ukupapasha amaphephancwadi njengezizukulwana zangaphambili.
Ingxelo enye ibhengeze ukuba iifemu zentengiso zibona ukubuyela kwe-investor (ROI) ye-$ 6.85 nge-dollar ngayinye echithwe kwi-marketing echaphazelekayo ngelixa u-2017 uphando lucacise ukuba imali echithwe kwi-Instagram influencer campaigns iyakhula ukusuka kwi $ 1.07billion 2017 ukuya kwi-2.38billion yee-$ 2019.
Umkhankaso wokuthengisa onamandla kwi-Instagram unokuba neposi elilodwa elihlawuliweyo kwi-akhawunti yeempembelelo kodwa lingabandakanya uludwe lwezithuba kunye / okanye Instagram Stories, ukuhlolwa okubhaliweyo kunye nokuvumela, iividiyo, ukuhanjiswa kwevidiyo okanye i-influencer ekulawuleni i-brand I-akhawunti ye-Instagram esemthethweni ukuqhuba abalandeli, ukusebenzisana, okanye ukudala ingqiqo yezinto ezithembekileyo ngabaphulaphuli beakhawunti.
Ingakanani imali eyenza i-Instagram Influencers Yenza?
Imali eyayifumana yokuthumela iposi yokuhlawulwa kwebhanki iyahlukahluka ngokuxhomekeka kwimiba yezinto ezifana nokuba bangaphi abalandeli abanempembelelo , ubuninzi bemigudu efunekayo, isabelomali sokuthengisa, kwaye bangaphi abanye abachaphazelayo abaqeshwe ukuba babelane ngomxholo ofanayo .
Iimpembelelo ze-Instagram zingahlawulwa naliphi na iivela ezintlanu ukuya kwii-10,000 zamawaka (ngamanye amaxesha zize ziphakame!) Ngalunye umkhankaso kwaye akukho mgangatho woshishino okwamanje. Amagosa amaninzi kunye namasevisi aza kuba nexabiso elinconywayo elisekelwe kwinombolo yomlandeli weakhawunti kodwa kwakhona, oku kuya kuhluka kwaye akukho mali esetyenzisiweyo.
Indlela yokuba yi-Instagram Payment Influencer
Kwabo abanesigxina esilandelayo kwi-akhawunti yabo ye-Instagram, ukuba babe ngumthendeleko kunokumangalisa ukuba kunzima kwaye kuninzi kunobungozi kunokuba abaninzi banokucinga. Nazi iindlela ezintathu ezisetyenzisiweyo zokusebenzisa:
- Fumana i-Agent: Oku kuyindlela ephezulu yokugqibela yokufumana i-Instagram influencer gigs kunye neyona nto isetyenziswe ngabantu abaninzi nabalandeli okanye abesele basebenzise imodeli yobugcisa okanye umculi. Ukongezelela ekuncedeni umxhasi wabo ukuba asebenze ngemisebenzi eqhelekileyo kwishishini lawo abakhethiweyo, i-arhente iya kufikelela kwiinkampani kwaye zibuze malunga neeprojekthi zentengiso yeendaba zoluntu. Le ndlela ifana nokuzama ukuphonswa kwi-TV yorhweba kwaye ngokwemvelo iyanqunyulwa kwizinto ezikhethiweyo zabasebenzisi be-Instagram (oko kukuthi imodeli kunye nabadlali).
- Ukubambisana ngokuthe ngqo: Ukuba i-akhawunti ye-Instagram ibonisa ukubandakanya okuphezulu kwisihloko se-niche (ezifana nokuhamba, ubuhle, umdlalo, njl.) Iinkampani ziza kufikelela kumnini-akhawunti ngqo kunye nesiphakamiso nge-imeyile okanye umyalezo othe ngqo (DM) i-Instagram app. Oku kuninzi ngokuqhelekileyo kuninzi abantu bacinga ngoko njalo kuluvo oluhle ukuvula izaziso ze-Instagram app DMs ukuze ungaphuthelwa ngaphandle kwithuba.
- I-Apps-Party kunye neNkonzo zeThathu: Kuye indlela eyaziwayo kakhulu yokuqalisa njengomqhubi we-Instagram ukuzama enye yeenkonzo ezininzi ezikhululekile ezenzelwe ukudibanisa abachaphazeli bemveliso. Ezi nkonzo zihlala zinyamekela zonke iinkqubo zokuhlawula iintlawulo kunye nemithetho kwaye iza kunika iingcebiso kunye neengcebiso kubachaphazeli abatsha abangenakuqiniseka ukuba bathetha njani iinkcukacha okanye bafomathe iposi ngokuchanekileyo. Enye yeenkonzo ezintle ukujonga ukuba yi-TRIBE ekhululekile ukujoyina kwaye ngokukhawuleza ibe yindlela eyaziwayo kakhulu kubachaphazeli nabathengisi ukuxhuma emva kokusungula e-Australia ngasekupheleni kwe-2015 kunye nokwandisa umhlaba jikelele ngo-2016. I-TRIBE ilawulwa ngokupheleleyo zabo zokusebenza ze-iOS kunye ne-Android kunye nokuhlaziywa phantse imihla ngemihla ngemikhankaso yokuphromotha eneemveliso ezahlukahlukeneyo kwimimandla eyahlukeneyo. Amanqaku anganika ingxelo ngqo kubasebenzisi ngokusebenzisa i-app kunye neentlawulo zenziwa ngotshintsho lwebhanki kwi-PayPal. Kukho iinkonzo ezifanayo ezibonelela ngenkonzo efanayo kodwa i-TRIBE yindawo efanelekileyo yokuqalisa kwaye iyona elula ukuyisebenzisa.