Ukuhlolisisa intsingiselo ejulile yezoLuntu
Abaninzi abantu babuza umbuzo "yintoni imidiya yoluntu?" Kwakhona. Sekudlulileyo iminyaka ngoku, kwaye ininzi kuthi mhlawumbi siyichaza ngokuthi "iiwebhusayithi ezinceda sisebenzisane."
Kodwa iindaba zoluntu zininzi kunoko. Nanku uhlalutyo olunzulu lwamajelo asekuhlaleni kwaye akunjalo.
Ukuchaza iMedia Media
Ngokutsho kwe-Wikipedia, u-Andreas Kaplan noMichael Haenlein baye bachaza imidiya yoluntu ukuba ibe "iqela leenkqubo ezixhomekeke kwi-intanethi ezakha kwiziseko zobugcisa kunye nezobugcisa zeWeb 2.0, kwaye ezivumela ukudala nokutshintshisiswa komxholo owenziwe ngumsebenzisi."
Ngoko, imidiya yoluntu yinto nje yiphina i-intanethi engasetyenziselwa ukwabelana ngolwazi nabanye. Enyanisweni, "i-media media" iyonaxesha elibanzi elinokuthi lisetyenziswe ukuchaza ezininzi zamapulatifomu kubandakanya iiblogi , iifom, izicelo, imidlalo, iiwebhusayithi kunye nezinye izinto.
Kodwa ke makhe ndikubuze oku: yintoni ngokwenene "inhlalakahle" malunga nokuhlala kwikhompyutra yokuphambuka ngokusebenzisa i-Facebook feed of information kubangani abangama-500 owaziyo, okanye ukumisa iblogi ye-WordPress kunye nokubhuloza iintsuku ngaphandle kokwenza nayiphi na uhlobo lokufunda? Ukuba undibuza, inokuba yindlela enxamnye nentlalo kunokuba nayiphi na into.
I-media media ayikho "into." Akukhona nje i-Twitter kunye ne- Facebook kunye ne-MySpace kunye ne-YouTube kunye ne-Instagram. Kungaphezulu kwesakhelo sengqondo kunye nesimo salo. Kuthe malunga nendlela oyisebenzisa ngayo ukwandisa ubudlelwane bakho nabanye abantu ebomini bokwenene. Okumangalisayo kukuba, sithembele kwi-tekhnoloji kunye neendaba zoononophelo loluntu kangangokuthi inokudiliza ezo ntsebenzo kude.
Abantu abaninzi, Iinkcukacha ezininzi
Ndiza kukuxelela ukuba yeyiphi imidiya yoluntu ayikho konke. Akukhona ngamanani. Abantu bakhokelwa ekubeni bakholelwe ukuba amanani anentsingiselo yamandla, kodwa kubaluleke kakhulu inani lenani labantu abaphulaphulayo kwaye bazibandakanya.
Xa umntu athi "i-media media," ii-giants zewebhu ezifana ne-Facebook, i-Twitter kunye ne-YouTube zikhawuleza zifake kwiingqondo zethu, ngokuqhelekileyo kuba zininzi abantu ezizisebenzisayo kwaye ulwazi oluninzi lukhutshwa ngaphandle kweminye yemizuzu yonke.
Sivame ukuphazamiseka ngamanani omdlalo, sicinga "umthamo, umthamo, umthamo." Uhlaziyo oluthe xaxa, abahlobo abaninzi, abalandeli abaninzi, izixhumanisi ezingaphezulu, ezinye iifoto, ezinye izinto.
Kukhokelwa kwingxolo eninzi engenanto nengcaciso engaphezulu. Njengoko ilizwi elidala lihamba, umgangatho ngaphezu kobuninzi ngokuqhelekileyo uyindlela yokuhamba.
Ngoko, hayi. Iindaba zentlalo azihlali nje ngabantu abaninzi bechukumisa malunga nolwazi oluninzi.
I-"IRL" Factor
I-IRL yi- slang ye-intanethi idla ngokusetyenziswa ngabadlali be-hardcore kunye ne-computer nerds emela "Ubomi Bwenene." Isetyenziselwa ukuhlukanisa nayiphi na imeko imeko eyenzekayo xa kuthethana ngokuqhelekileyo kubhekana nabanye abantu kunokuba nje kwi-intanethi nje.
Nantsi indlela endijonga ngayo: imidiya yoluntu idinga ukuba ne-"IRL" into, oku kuthetha ukuba kufuneka ifuthe indlela umntu acinga ngayo okanye asebenze ngaphandle. Emva koko, i-media media ayifanele ibe yiphelo ngokwayo. Yakhelwe ukuphucula ubomi bakho boluntu, kubomi boqobo.
Thatha umzekelo umcimbi umntu oya kuwo ngenxa yokuba bamenywe ngumninimzi kwi-Facebook ngokusebenzisa iphepha lomcimbi we-Facebook. Into efana naleyo inexabiso le-IRL. Ngokufanayo, i-Instagram photo ehambisa umntu kakhulu banomuva wokufuna ukuyikhupha nokuyichaza komnye umntu ngexesha lomhla wokutya kunye ne-IRL factor.
Kodwa ngaba kucingelwa ukuba zentlalo ukuba zichithe iyure zihamba ngeefoto kwi-Tumblr okanye zikhubekise iqela lamaphepha kwiStumbleUpon, kungekho mphumo ocingayo okanye obangelwa yimpembelelo ebangelwa nayiphi na imifanekiso kwaye akukho ukusebenzisana nabanye malunga nomxholo?
Akukho konke kwiindawo zokunxibelelana kwezentlalo ezine- IRL inqaku kubo bonke abantu, kwaye ngokuqhelekileyo kuba ngumphumo wokugqithisa ulwazi, njengoko kuchaziwe ngaphambili.
I-Media Media: Isakhelo sengqondo
I-media media ayikho indawo ethile kwi-Intanethi okanye nje into oyisebenzisayo ukubona ukuba abanye abantu bayenza ntoni. Ixesha elingaqhelekanga elisetyenziselwa ukuchaza indlela ukutshintshwa kweengqondo, ukunyamezeka kwemvakalelo kubangelwa njani ukuchaphazela ubomi bethu boqobo, kungekhona nje kwi-intanethi.
Akukho udonga phakathi kobomi bobubomi kunye nobomi be-intanethi apho iindaba zoluntu zentlalo zikhoyo. Konke malunga nokudala amava kunye nobudlelwane obunentsingiselo apho ukhona.