Lawa mathuluzi okuphenya ngegama elingundoqo aphakathi kweyona nto ibalulekileyo kwiwebhu
Ngaba kufuneka wenze olunye uphando lwegama elingundoqo? Ingaba ukhangelele amagama angundoqo okujoliswe kuwo kwiinqununu okanye kwisiqulatho somxholo, ukujonga okokufunwa kwegama eliphambili kwixesha elithile, okanye ukufumana ingcamango efanelekileyo yezinto eziphambili zokutshekisha amagama, mhlawumbi, izixhobo zokukhangela amagama angundoqo ziyakunceda ufezekise zonke ezi njongo kunye nokunye. Nazi iinqununu ezi- 5 eziphambili zezinto zokukhangela kwiwebhu, njengoko zikhethiwe kwaye zihlaziywa ngabahloli kunye nabafundi.
Awuqinisekanga ukuba kutheni uphando lwegama eliphambili lubalulekile? Funda la manqaku ukuze ufunde kabanzi:
- Umsebenzi woPhando lweeNjini zoPhando? : Fumana ingqiqo ebalulekileyo malunga neendlela ezisisiseko zokusebenza kweenjini zokukhangela, kunye nendlela umntu angasebenzisa ngayo iindlela ezilula ukwenza iiwebhusayithi zazo zibonakala ngakumbi kwiinjinjini kunye nabasebenzisi benjini yokukhangela.
- Ukusetyenziswa kweeInjini zoKhenketho kwiShumi eziManyathelo ezilula : Nazi izinto ezilishumi ezilula izinto abanikazi bewebhsayithi abanokuzisebenzisa ukwenza iindawo zabo zibe nobungane kwiinjini zokukhangela, ngoko ke zibenza zibonakala ngakumbi kubasebenzisi benjini yokukhangela.
01 ngo 05
Google Trends
I-Google Trends ikunika ukukhangela ngokukhawuleza ekutshweni kweGoogle ezithatha ininzi yezithuthi (ukuhlaziywa ngeyure), bona ziphi izihloko ezifunyenwe kakhulu (okanye ubuncinci) ngaphezu kwexesha elithile, khangela ukuba amagama angundoqo avela kwiGoogle Iindaba, uphando ngeepatheni zokukhangela kwimihlaba, nangaphezulu.
Igama litshixo lokukhangela igama eliphambili elinokusetyenziswa kweendlela ezahlukeneyo ezikunceda ukuba ufumane ingqalelo indlela ibinzana elingundoqo elingamagama elingazenza ngayo ngoku ngokuthelekisa nedatha yembali. Ngakumbi, kuyamangalisa ukubona ukuba iipateni zogcino zamanje ziphela kwihlabathi - ungasebenzisa imenyu yokuhlahla ukukhetha ukuba yiliphi ilizwe onomdla ekuboneni iinkcukacha ezininzi, kunye neentlobo ezithile - nantoni na evela kwi-Tech ukuya kwiMidlalo Iindaba - ukuqhubela phambili ukunciphisa uphando lwakho.
02 we 05
Wordtracker
I-freetrack ye-Wordtracker yindlela efanelekileyo yokujonga ngokukhawuleza ukuba ingaba igama elithile elingundoqo okanye ibinzana legama elingundoqo liyakufanelekela ukuphishekela. Uthayiphe nje igama lakho elingundoqo, kwaye i-Wordtracker iya kubuyela ukuqikelelwa ngokubanzi kwamaxesha amaninzi apho igama okanye ibinzana lifunwa imihla ngemihla; Kuya kubonisa kwakhona ukuba uhambelana amagama angundoqo kunye namaqela.
I-freetracker ye-Wordtracker ikunika iinguqu ezingamashumi amabini zokukhangela ngegama elingundoqo, kwaye xa ufumana usebenzise oko rhoqo, inkokhelo ehlawulwayo ingayifumana imali eyongezelelweyo. Yindlela elula yokufumana amagama angundoqo anokuncintisana nokusebenza.
03 we 05
Ukufumana iTeknoloji yeTrkey
I-Keyword Discovery yaseTrllian iqokelela idatha eyimfuneko yophendlo ephuma kwiinjinjini ezahlukeneyo zee- 200, ngoko ke ubuyisela uluhlu oluqinileyo lwegama elingundoqo kunye nemigca yegama elingundoqo malunga nokuba ungayifaka.
Esi sixhobo (isivivinyo samahhala esifumanekayo) sichaza idatha kuzo zonke iinjongo ezinkulu zophando, kwaye sinokukunceda ngophando lwegama elingundoqo, ukulandelela iinkqubo zokukhangela zonyaka, nokufumana amagama anxulumene nawo angakupha umncintiswano.
04 we 05
I-Google Insights yokusesha
I-Google Insights yoPhando ibheka umthamo wokukhangela kunye nemetrikhi kwimimandla ethile yeendawo, iifayile zexesha kunye neendidi. Ungasebenzisa i-Google Insights ekuphandululeni ukuhamba kwexesha, qaphela ukuba ubani ofuna ukuba yiyiphi, landela iipateni zokukhangela, uphando iindawo ezikhuphisanayo / iimpawu, kunye nokunye okuninzi.
Le yindlela enengqiqo yokufumana ingqiqo ebalulekileyo kwinto abantu sele beyifunayo, kwaye uyayiqonda indlela yokuyisebenzisa ukuze unike iindwendwe zakho kwiwebhusayithi abazama ukukufumana.
05 we 05
Iimpawu zeGoogle
I-Google Adwords Keyword Tool ikunika uluhlu lwamagama abalulekileyo aphathelene nombuzo wakho oyimvelaphi, ivolumu yomsindo, ukhuphiswano, kunye nemikhwa. Ungasebenzisa kwakhona le sixhobo lokusesha igama elingundoqo lokuqikelela ukuhamba kwendlela ye-intanethi , iifayile ezikhethiweyo ezisekelwe kwinani leempembelelo / iziphumo ezahlukeneyo, kwaye ubonise imibono ehambelana ngqo newebhusayithi yakho.
Qaphela: uzakufuna ukuba ne-akhawunti ye-AdWords ukuze usebenzise le sixhobo, kwaye kufaneleke ukuba imizuzu emihlanu kuthatha ukuba ubhalisele i-AdWords ukusebenzisa le nto yamangalisa (yamahhala!).
Awuyi kukwazi kuphela ukuqhuba uphando lwegama elingundoqo usebenzisa idatha ye-Google yangempela, uya kuba nako ukucwangcisa ukuhlawulwa kwimivuzo ngokukhenkceza, ufumane ulwazi olubalulekileyo lwentsebenzo, kunye neyona nto ibaluleke kakhulu, fumana iimpawu zegama elingundoqo elinganceda isayithi lakho ukuba liqaphele kwiinjine zokukhangela.