Ziziphi izinto eziphambili kwiWebhu?
Ziziphi iindawo eziphandwayo kakhulu kwi-injini yokukhangela? Uninzi lweejini kunye neewebhusayithi zigcina umkhondo wokukhangela phezulu kwiWebhu, mhlawumbi ngexesha langempela okanye kwizintlu ezigciniweyo ongayisebenzisa ukulandelelana.
Ukuphanda oko abantu abafunayo kwiWebhu kuyindlela enhle yokuqhubeka kunye ne-buzz eyaziwayo, sibone oko abantu abafunayo kwaye banikezele kwiblogi yakho okanye kwiwebhsayithi, kwaye uqonde ukuba yeyiphi iimeko ezenzekayo. Nazi ezinye ezimbalwa zeesayithi ezilandelela oko abantu bafuna.
Sebenzisa i-Google ukulandelela imiThuba
I-Google yona mkhulu kunabo bonke, esetyenziswa kakhulu kwi- injini yokusesha kwihlabathi. Abantu abaninzi basebenzisa iGoogle ukufumana ulwazi kunanoma yintoni enye injini yokusesha ngaphandle, ngokoqobo, iGoogle ineenkcukacha ezithandekayo zokukhangela, iimpawu kunye nokuqonda.Izibalo zokukhangela ze-Google ziyinxalenye yolwazi loluntu. Ngokucacileyo, ulwazi oluthile luya kugcinwa kuluntu, kodwa abaninzi abaphengululi bewebhu baya kufumana oko bafuna ukukwazi ngezi zixhobo.
I-Google Insights: I-Google Insights ibhekisela kwivolumu yosesho kunye nemetrikhi kwimimandla ethile yeendawo kwilizwe lonke, amaxesha exesha, kunye nezigaba zezifundo. Ungasebenzisa i- Google Insights ekuphandeni imitshini yokukhangela yonyaka, uqonde ukuba ubani ufuna uphando kunye nokuphi na ukulandelelanisa iipateni zophando lwehlabathi, uphando ngamasayithi / ukhuphiswano, kunye nokunye okuninzi.
I-Google Trends: Iintetho zeGoogle zinika abaphangeli beWebhu ukukhangela ngokukhawuleza ekutshweni kwe-Google okufumana i-traffic yoninzi (ihlaziywa ngeyure). Ungayisebenzisa kwakhona ukujonga ukuba zeziphi izihloko ezifunyenwe kakhulu (okanye ubuncinci) ngaphezu kwexesha elithile, khangela ukuba amagama aphilileyo akwiGoogle News , uphando ngeepatheni zokukhangela kwimihlaba, nangaphezulu. I-Google Trends ibonisa ukutshekisha okutshintshisayo ngegama elingundoqo kwilizwe; Oku kuhlaziywa phantse ngexesha langempela, malunga neyure nganye, kwaye kuyindlela enhle yokugcina umxholo weziphi izihloko ezithathayo. Ungabona kwakhona uphando oluhambelanayo nolukufunayo, okunokwenzeka ukuba lufike ngokukhawuleza ukuba ufuna ukukhulisa okanye ukunciphisa isihloko esithile.
I-Google Zeitgeist: I- Google ibonisa ukuba uphando oluphezulu luphi ngeveki, inyanga kunye nonyaka. Kwakhona, kubandakanya ukujonga kwizinto eziphambili kakhulu ekutshweni kwamanye amazwe kunama-United States. I-Google Zeitgeist yinto yokuhlanganiswa yonyaka yosesho oludumileyo emhlabeni wonke kwiindidi ezahlukeneyo. Le datha isekelwe kwiibhiliyoni zokuphanda emhlabeni jikelele.
I-Google Adwords I-Keyword Tool: I-Google Adwords Keyword Tool ikunika uluhlu lwamagama angundoqo onokuyicoca ngalo ngophawu lokusesha, ukhuphiswano kunye nemikhwa. Yindlela ekhawulezayo yokulinganisa iinkcukacha zokukhangela amagama angundoqo kunye namagama egama elingundoqo.
I-Twitter inikeza izibuyekezo kwixesha langempela
Twitter: Ufuna ukunyuka ukuhlaziywa okwesibini kwinto abantu abanomdla kuzo zonke ihlabathi? I-Twitter yindawo yokukwenza oko, kwaye kunye nezihloko ezihamba phambili kwi-barbar yecala ye-Twitter, uyakwazi ukubona ngokukhawuleza oko kukuhambisa abantu kwingxoxo. Ngokuqhelekileyo, oku kuphelelweyo kwindawo yakho yeendawo, nangona ungabona umbono obanzi xa uphuma nje kwi-akhawunti yakho kwaye ujonge i-Twitter ngale ndlela.
Fumana ulwazi nge Alexa
I-Alexa: Ukuba ufuna nje ukujonga ngokukhawuleza ukuba yiyiphi indawo eyaziwayo, i-Alexa yindlela efanelekileyo yokufeza lo msebenzi. Jonga iindawo eziphezulu ezi-500 kwiWebhu (ezi zihlaziywa ngenyanga) ngcaciso emfutshane yesayithi; Ungaqwalasela ezi zibalo ngelizwe okanye ngodidi.
Sebenzisa i-YouTube ukujonga ukuba yiyiphi iVidiyo yeVidiyo
I-YouTube: Le ndawo yevidiyo eyaziwayo kakhulu yindlela efanelekileyo yokubona oko abantu bayifunayo; kwakhona, nje nge-Twitter, kufuneka ubhalise ukuba ufuna ukubona umbono ongeyona migaqo engekelwe kwiividiyo zakho ezibonwa ngaphambili kunye / okanye ukhetho lwendawo.
Ukulandelela Imbali yokubukela kunye neNielsen
Izilinganiso zeNielsen zeNtsingiselo: Akuninzi "ukukhangela okuphezulu" njengesayithi elithandwayo lophando lwamanani. Cofa kwi "lizwe", uze uchofoze "idatha yokusetyenziswa kwewebhu." Uza kubona izinto ezinomdla ezinjengeeseshoni / ukutyelelwa ngomntu ngamnye, "ubude bephepha lewebhu libukwa", kwaye "ixesha le-PC ngomntu ngamnye." Hayi, akuyiyo into ebangelisayo njengoko kubona ukuba yintoni imbonakalo ye-TV ephumelelayo ekuqhubeni uhlanga oluphezulu, kodwa luyimfundo kwaye ke luhle kuwe.
Ukuphela koNyaka lweeNkcazo zophando
Injini ezininzi zokukhangela kunye neesayithi zibeka uluhlu lweentsuku zophando lwabo oluphezulu kunyaka wonke; yindlela enhle yokubamba idatha eninzi kwaye ubone oko kwakuhamba kwiintlobo ezahlukahlukeneyo kwihlabathi jikelele. Oku kwenzeka njalo ngonyaka kuzo zonke iinjongo ezinkulu zophando malunga nexesha likaNovemba / Disemba. Ukongeza kokukhangela okuphezulu, ezininzi iinjinjini zinika abaphandi ukukwazi ukuphonsa phantsi kwedatha kwaye bafumane ukulandelelana kwexesha lokubangela ukuba lo uphando oluthile lwalufumana ukulandeleka kangangoko ngelo xesha; Oku kunokunika ulwazi olunokukunceda uphando, ngakumbi (bona iifayile ezikhangayo kakhulu ze-Google ze-2016 kunye ne- Bing's Top Searches ngo-2016 ngemimiselo yale nto).