Ubunjani bewebhusayithi ye-Google yokusesha kubalulekile, nantsi indlela yokuyijonga
Ukuba utyalombile ixesha kunye nemali ukudala iwebhusayithi , ke kukho ithuba elihle lokuba uphinde uphume isicwangciso se SEO saloo sayithi Oku kuthetha ukuba uphando uphendlo lwamagama akwikhasi ngalinye kwaye ulungiselele onke amaphepha abo amagama angundoqo kunye nabaphulaphuli abanethemba lokuba baya kutyelela indawo yakho. Oku kulungile kwaye kulungile, kodwa uyazi njani ukuba yonke umsebenzi wakho usebenza?
Ukufumanisa apho indawo yakho ifakwa kwi-injini yokukhangela njenge-Google ibonakala ngathi indawo enokuqala ukuqala, kodwa njengento elula njengoko oko kunokuvakala, inyaniso kukuba le nto ingadla ixesha elide kwaye linzima.
Iiprogram zeProhibits zeGoogle ukusuka ekuhloleni iRanks
Ukuba wenza ukukhangela kwiGoogle ukucela ukuba ukhangele indawo yakho yokukhangela kwiGoogle, uya kufumana amaninzi amaninzi anikezela le nkonzo. Ezi nkonzo zilahlekisa ngokufanelekileyo. Uninzi lwazo luyi-flat-out engalunganga kwaye enye inkonzo inokukuphulaphula imigomo yenkonzo ye-Google (leyo ayiyiyo ingcamango enhle ukuba ufuna ukuhlala kwiintsikelelo zabo ezilungileyo nakwiziko labo).
Ukuba ufunda izikhokelo zewebhu zeGoogle ozibonayo:
"Musa ukusebenzisa iinkqubo zeekhompyutheni ezingagunyazisiweyo ukuhambisa amaphepha, ukujonga i-rankings, njl njl. Iinkqubo ezinjalo zidla izixhobo zokusebenza zekhompyutha kwaye ziphule iMigomo yeNkonzo. I-Google ayicebisi ukusetyenziswa kweemveliso ezifana neWebPosition Gold ™ ezithumela imibuzo ngokuzenzekelayo okanye kwi-Google . "
Kwamava am, ukuzama eziliqela kwezixhobo ezipapashwe ukukhangela izinga lokukhangela libonakalise ukuba azisebenzi nangoko. Abanye baye bavinjelwa yiGoogle ngenxa yokuba isixhobo sithumele imibuzo eninzi ngokuzenzekelayo, ngelixa ezinye ezibonakala zisebenza zivelisa iziphumo ezingalunganga nezihambelanayo.
Kwimeko ethile, sifuna ukubona apho isixhobo sichaza indawo esiyilawula ngayo xa sifuna igama lewebhusayithi. Xa senza ukukhangela kwi-Google ngokwayo, isayithi yayiyimiphumo ephezulu; Nangona kunjalo, xa sizame kwisixhobo sokubala, sathi indawo ayizange ifake kwizinga eliphezulu lokuphenya!
Oku kungavumelani nokuhlaziya.
Ukuhlola ukujonga ukuba i-SEO iyasebenza
Ukuba i-Google ayivumeli iinkqubo ukuba ziphumelele kwiziphumo zokukhangela, ungayifumana njani ukuba imizamo yakho ye-SEO isebenza?
Nazi ezinye iziphakamiso:
- Yiya kwiikhompyutheni zenjini zokukhangela ngesandla. Oku, ngokusobala, indlela eyona nkathazo yokufumana apho iphepha lakho libonisa khona ekukhangekeni. Akuyi kuba yi-100% ethembekileyo, njengoko iiseva zeGoogle ezihlukeneyo zingahambisa iziphumo ezahlukileyo (yimi kutheni kufanele wenze njalo usebenzisa "uphando lwe-incognito"). Kodwa isebenza, kwaye i-Google ivumela lolu hlobo lokufikelela. Kuphela ixesha elidliwayo kwaye kungekhona konke okuthabisayo.
- Sebenzisa isoftware yakho ye-analytics. Ukusebenzisa isofthiwe ye-analytics yeWebhu kufuneka ikuxelele i-URL abathengi bakho abayenayo ngaphambi kokuba bayenze kwiphepha lakho. Lo ngumthumeli kunye nawuphi na ovela kwi-Google kufuneka abe nombolo yephepha ababekuyo xa befumene iphepha lakho.
- Yiya kwiifayile ze log log server. Ngethuba nje iifowuni zeewebhu zewebhu zikhompyutheni zelog log okanye enye ifomathi equka ulwazi lothungelwano, unokubona ukuba yeyiphi imifanekiso abantu abavela kuyo ukuze bafike kwiphepha lakho. Naliphina iziphumo ezivela kwiGoogle ziya kukuxelela apho iphepha lakho liboniswe khona ekukhangekeni kwabo.
- Sebenzisa i-Google Webmaster Tools. Ukuba ungena kwi-"mibuzo yokuphenya" icandelo le-Google Webmaster amathuluzi esayithi lakho, uza kubona onke amagama angundoqo abantu abasebenzisa ukufumana indawo yakho. Xa ucofa kwigama elingundoqo unomdla kuzo, izixhobo zeWebmaster ziza kubandakanya isikhundla kwiingxelo zophando.
Ukulinganisa ii-Rankings ze-Site kwiSayithi elitsha
Zonke iziphakamiso ezingentla (ngaphandle kokuhamba ngeziphumo ngesandla) zithembele kumntu ofumana iphepha lakho ngophando kwaye ucofa uvela kwiGoogle, kodwa ukuba iphepha lakho libonisa kwi-rank 95, amathuba abantu abaninzi abaze bafike kude.
Kwiphepha elitsha, kwaye ngokwenene umsebenzi omkhulu we- SEO , kufuneka ugxininise kwizinto ezisebenzayo kunokuba i-rank yakho engabonakaliyo kwinjini yosesho.
Cinga ngeyona njongo yakho nge-SEO. Ukwenza kwiphepha lokuqala leGoogle kuyinjongo ekhangayo, kodwa isizathu esona ufuna ukuba ungene kwiphepha lokuqala leGoogle kukuba ukujonga kwekhasi elongezelelweyo kuthintela ingeniso yakho kwiwebhusayithi.
Ngoko, gxininisa ngaphantsi kweso simo ngokwakho kunye nokufumana ngaphezulu kweembono zekhasi ngeendlela ezininzi kunokuba nje usetyenziso lwesayithi.
Nazi ezinye izinto ongayenza ukulandelela iphepha elitsha uze ubone ukuba iinzame zakho ze-SEO ziyasebenza:
- Okokuqala, qinisekisa ukuba indawo yakho kunye nephepha elitsha likholiswe yiGoogle. Indlela elula yokwenza oku kukuthayipha "indawo: i-URL yakho" (umz : indawo: www. ) Kwi-Google search. Ukuba isiza sakho sinamaphepha amaninzi, kusenokuba nzima ukufumana entsha. Kwimeko apho, sebenzisa Uphando oluPhambili kwaye utshintshe uluhlu lwabahla xa usuhlaziya ukuhlaziywa kwiphepha. Ukuba iphepha lingabonakali, ke ulinde iintsuku ezimbalwa kwaye uzame kwakhona.
- Emva kokuba wazi ukuba iphepha lakho likhohliwe, qalisa ukubukela i-analytics yakho kwiphepha. Ngokukhawuleza uzakukwazi ukulandelela amagama angundoqo asetyenziswa ngabantu aphendule iphepha lakho. Oku kuya kukunceda ukwandise ngakumbi.
- Khumbula ukuba kunokuthabatha iiveki eziliqela ukuze ubonise kwiijini zokukhangela kwaye ufumane ukujonga kwekhasi, ngoko ungayeki. Gcina uhlola rhoqo. Ukuba awuboni iziphumo emva kweentsuku ezingama-90, ke qwalasela ukwenza ukukhushulwa okanye ukulungiswa kwiphepha lakho.