Ngaba iimpawu zeMeta zineempembelelo kwi-SEO rankings rankings?
Iimeta zeMeta ziyimfuneko, kodwa ngokungaqondakaliyo, umbandela wokwakheka kwewebhu. Iimeta zeMeta zinolwazi okanye "imethadatha" malunga newebhusayithi yakho. Le ngcaciso, ekhompyutheni> yecokhumenti ye-HTML, ayifuni ukuba ifundwe ngabantu abaye bayityelela eso siza, kodwa ihloselwe abapheqululwazi, ii-server kunye neenjini zokukhangela.
Ngoku, usenokuba uqaphele ukuba "iinjongo zokukhangela" zifakwe kuhlu olukhankanywe ngasentla. Ewe, iinjongo zokukhangela zifunda imethadatha yesayithi, kodwa ayisebenzisi loo ngcaciso kwi-algorithms yazo yokucinga. Kwiminyaka edlulileyo, iinjongo zophando zasebenzisa iMeta Tags njengenye yeempawu ezathonya izikhundla, kodwa ukusetyenziswa kakubi kwezi taka kutshabalalise ukusetyenziswa kwazo njengombonakalo wenqanaba kuzo zonke iinjongo ezinkulu zophando namhlanje. Oku kubangela ukudideka kubantu abaninzi abaye baxelelwa ukuba kufuneka "batshintshe i-Meta Tags" ukuze bathuthukise i-rankings injini, kodwa abangayigcinanga neenguqu kwiindlela ze- SEO kwaye abaqondi ukuba, ngelixa lixabisekileyo ngeendlela ezininzi, i-Meta Tags ayinaso impembelelo kwizinga leenjini zokukhangela.
Ngoko ke iMeta Tags yenza ntoni ngoku kwaye zinceda njani isayithi ukuba ilungiselelwe abantu ? Nantsi ingqungquthela yeeTayiti eziqhelekileyo ezisetyenziselwa kwiiwebhusayithi kunye nantoni na injongo yazo.
Inkcazo
I-Tag ye-Meta Inkcazo yenye yezinto ezisetyenziselwa ukusetyenziswa ngeenjini zophando ukwenzela injongo. Ngenxa yoko, abaninzi abantu basenokukholelwa ngokungafanelekileyo ukuba banokuluhlaza le tag kunye neefayile ze-SEO centric kunye neempembelelo zabo zokubeka injini. Oko akusoloko kunjalo, kodwa oko akuthethi ukuba eli taki alisabalulekanga. Injini ezininzi zophando ziya kusebenzisa umxholo walolu hlobo, okumele luqulethe inkcazo emfutshane yomxholo kwiphepha, njengenkcazelo esetyenziswe kwiphepha lemiphumo ye-injini (SERP) xa eli phepha libuyiselwa ngumbuzo wokukhangela. Akukho siqinisekiso sokuba i-injini yokusesha izakusebenzisa itekisi kwi-tag ye-Meta ye-Tag, kodwa bayithatha njengesiphakamiso, ngoko kuyilungileyo ukuba ubhale inkcazo ecacileyo, ecacileyo yephepha lakho usebenzisa le tag.
Amagama angundoqo
Amagama angundoqo ayenye itekethi ezenza iinjinjini ezisetyenziselwa ukuzenza kwizibalo zazo zokubala. Ngulo oye waxhatshazwa kakubi kwaye akusekho nto kwizinga eliphezulu. Ezinye iingcali ze-SEO zisebenzise le tag ngokukhawuleza ukuluhlu lwamagama akwikhasi elinikeziwe lilungiselelwe. Nangona itekiti ayiyi kuba nefuthe kwi-rankings ye-SEO, inika bani na osebenza kwikhowudi yesayithi uludwe olucacileyo lwamagama asemqoka afanelekileyo kuloo khasi.
Umbhali
Ithegi yomlawuli weMeta idla ngokusetyenziselwa ukuluhlu lomntu okanye inkampani eyadala lelo phepha okanye iwebhusayithi, phantse ngathi isayinwe kwikhowudi. Abanye abakhi bewebhu bakhetha le ndlela ngokungongeza "I-Website eyenzelwe ngu-" "isiqhagamshelo kwi-footer yesayithi."
IRobhothi
Ithegi yeMeta eRobhothi ivumela ukuba i-crawlers ye-injini yokukhangela ikwazi ukuba ingaba iphepha kufuneka lihlawulwe kwaye lifakwe kwi-database yabo. Ukuba unayo iphepha kwiziko lakho elingenjongo yoluntu jikelele, njengephepha labasebenzi kuphela, ukusebenzisa iithegi zeRobhothi yindlela enye ongayigcina loo khasi kwii-injini zokukhangela.
ULwimi
Iiwebhusayithi eziqukethe iphepha ngeelwimi ezahlukileyo zingasebenzisa itekisi yeLwimi lweMeta ukuvumela isiphequluli ukuba sazi ukuba luluphi ulwimi olunikeziwe . Oku akukho kwiilwimi zokubhala iikhomputha, kodwa ngeelwimi zabantu njengesiNgesi, iSpanish, isiFrentshi, njl.
Hlaziywa
Uludwe lweMeta oluhlaziyiweyo lwethegi xa iphepha ligqityiwe okokugqibela. Oku kunokuba luncedo kuba iya kuvumela injini yokukhangela ukuba utshintsho lwangoku luyenziwe kumxholo wale phepha kwaye ukuba ngoko, eli phepha kufuneka likhawulwe kwakhona kwaye liphinde liphinde libuye.
Ithegi yesihloko
Elinye iqela lokugqibela le-HTML elifanelekileyo ukubhala igama elithi
- Iphezulu kwiphepha lesibhrawuzi, kwibar yamathuluzi
- Xa iphepha longezwa njengebhukhimakhi okanye intandokazi, esi sihloko esiya kusetyenziswa
- Kwiphepha le-SERP, esi sihloko esiza kusetyenziswa kwiphepha, sibonise iimpawu zokuqala ezingama-50 ukuya ku-60
Ixwebhu ngalinye le-HTML kufuneka liqulethe itekisi yecandelo eli-1 kwaye eli taki lisetyenziswe yi-injini zokukhangela kwiimpawu zokulungiswa kwazo. Umxholo wethegi yesicatshulwa kufuneka ube ngcaciso emfutshane, ecacileyo yomxholo ofunyenweyo kwiphepha.
Ehlelwe nguJeremy Girard ngo-1/24/17