Ingqwalasela kunye nesishwankathelo se-eBay kubasebenzisi abatsha
(Icandelo loba yi-Confidential eBayer series series)
Icandelo 1: Indlela i-eBay isebenza ngayo.
IBay yaqala ngo-1995 eSan Jose, eCalifornia. Yilapho umprogram wekhompyutheni, u-Pierre Omidyar, nomfazi bakhe bathetha ukuthengisa izinto ezifumaneka kwi-intanethi ngokusebenzisa iWebhusayithi yeWebhu yehlabathi . Ukufowunelwa kwi-software yakhe, uPilisi wakha waza wavula iwebhusayithi, 'Auctionweb', apho abahwebi banokuhlangana khona ukuze bathengise iimpahla zabo kwabanye abaqokeleli, bonke kwiindawo zokuzithemba. Ngelixa lilinganiselwe ubuninzi kunye nobukhulu, i-Auctionweb yafezekisa impumelelo kwaye uPetros kamva wabiza kwakhona inkonzo kwi-eBay (kunye ne-down-case "e").
I-eBay.com ikhule ibe yinkqubo enkulu kunazo zonke kunye neyona mpu melelo kwi-intanethi kwimbali. Namhlanje ngo-2014, amashumi amabini abantu aguqulela imihla ngemihla kwi-eBay.com ne-eBaymotors.com ukuthenga nokuthengisa iimamiliyoni zeedola kwintengiso entsha neyasetyenziswayo. Kusuka kwimveliso elula efana nemidlalo yamandulo yaseMonopoly kunye neeRekhodi ze-Elvis, kwii-electronics zedijithali kunye neekhamera zedijithali, yonke indlela eya kwiimoto ezidityanisayo, iimveliso eziphezulu, kunye nexabiso elibi, i-eBay ibe yindawo yokuthengisa yomhlaba wonke umntu.
Imodeli yebhizinisi ye-eBay ilula ngokulula: unikezela indawo yokuthengisa emzimbeni ekhuselekileyo nokhuthaza apho kukho nabani na onokuqokelela ukuthengisa iimveliso ngokuzithemba.
Ukuhlawula abantu umrhumo omncinci wokuthengisa iimpahla zabo, yenza kube lula ukuguqula imali ngokuzithemba nokunyanzela ukhuseleko kunye nethemba kuwo wonke umntu.
Kwinqanaba lawo, i-eBay isebenza ngokufana ne-electronic 'flea market':
- Abadayisi be-eBay bahlawula imali encinci yemali kunye ne-1.5% yentlawulo ye-eBay ukuze bathengise iimpahla zabo;
- Bay abathengi batyelele kwaye basebenzise indawo yokuthengisa ngaphandle kwemali engaphezulu;
- Nawaphina amaqela asebenzisa kakubi inkqubo okanye omnye komnye uya kuqeqesha okanye ahlonywe.
Kwinqanaba eliphakamileyo, i-eBay ihluke kwiimarike eziqhelekileyo ngezizathu ezininzi:
- Indawo ye-eBay marketplace ngamazwe ngamazwe, kunye nemida yomhlaba kunye nemida yelizwe;
- Ukukhetha okukhulu kweempahla kuyimangalisa;
- Intengiso ingaba ifomati yintengiso (ukhuphiswano phakathi kwabathengi), okanye ifomathi yexabiso eliqhelekileyo. Abathengisi bakhetha ukhetho olukhethiweyo;
- Abathengi kunye nabathengisi abanakuze bahlangane nomntu;
- Abathengi abakwazi ukubona umkhiqizo kumntu phambi kokuthenga, kodwa banikezelwa iziqinisekiso ezahlukeneyo zokuthenga emva kokuqinisekisa ukuzineliseka;
- Amanyathelo okhompyutheni ayenzileyo aphunyezwa ukunciphisa ukungathembeki ngekhompyutha kumacala onke;
- Abasebenzi bexesha elizeleyo baqeshwe ukunyanzelisa ukukhuselwa nokulungelelanisa kulo lonke inkqubo;
- Imodeli yokunyaniseka ethembekileyo ebizwa ngokuthi 'impendulo emihle' isetyenziselwa ukukhuthaza abathengi kunye nabathengisi ukuba bathengise ngengqibelelo;
- Iinkonzo zentlawulo zenkampani zangaphandle, ezifana ne-Paypal, Bidpay, kunye ne-Escrow.com, zingeniswa ukuqinisekisa ukuhlawula okukhuselekileyo kunye nokwethenjwa phakathi kwe-eBayers;
- I-eBay kulula ukuyisebenzisa ngaphandle kweemakethe zentengiso.
Ziyiphi i-downsides kwi-eBay ?:
Ngokuqinisekileyo, akukho nkqubo epheleleyo. I-eBay inesabelo esilungileyo sokuphazamiseka. Nazi izinto ezintle ze-eBay onokuzifumana:
- Ukuphuculwa kweenkonzo: le ngxabano eqhelekileyo phakathi kweBayers. Nangona abaninzi abathengi be-eBay bathumela iimveliso ngaphakathi kweentsuku zokuthenga, ezinye i-eBayers zilinde iiveki ukufumana iimveliso zazo ngeposi.
- I-Surcharges yabathengisi banokuyongeza xa uthengisa rhoqo. Ingakumbi ukuba ungumthengisi onzulu kakhulu ofuna ukwenza i-eBay yakho yengeniso yesikhathi esigcwele, i-eBay oncharges iya kuqala ukuziva ngathi iifowuni zokuthenga i-franchising.
- Iimveliso ezingekho phantsi: Abanye abathengisi abathandanayo baya kwenza umsebenzi ohluphekileyo uchaza imveliso yabo kwi-intanethi, kwaye baya kudixeka abanye abathengi xa umkhiqizo ugqitywa.
- Ukulawula umgangatho kunokuba ngumtsalane kakhulu, kuxhomekeke kumthengisi: Ngokwakhe uhlobo lwefomathi yentengiso, abaninzi banokuthengisa nge-eBay. Abanye abathengisi bamatsalane bahlaselwa ngumlawuli omgangatho ophantsi, ukupakisha kunye nokuthumela: baya kukhupha iimveliso eziphukileyo, iimveliso ezingalunganga, okanye ubungakanani obubi bemveliso.
Ngombulelo, izinto ezintle zigqitha kakhulu kwi-eBay. I-eBay isebenza kakuhle kuba ikhuthaza abadayisi bayo ukuba baphathe abathengi babo ngokunyaniseka nokuthembeka. Uninzi lwabathengisi be-eBay lunikezela ngenkonzo ethembekileyo nenokuthenjelwa, kwaye uya kuba uyazi ukuba ngubani abo bantu ngempendulo yabo kawonkewonke.
eBay 101 Iyaqhubeka: i-eBay yakho primer iyaqhubeka apha ...
- Icandelo 2: Yintoni Intsebenziswano kwi-eBay.com ibonakala ngathi.
- Icandelo 3: I-Big Do ne-Donts ye-eBay.
- Icandelo 4: I-PayPal 101: I-PayPal isebenza njani?
- Isexwayiso kuma-eBayers: Ziziphi i-Scams Online ezibukeka
- 'NWT' kunye 'NWOT': eBay izibheno kunye nezinye iziCatshulwa, ezichazwe